Erin Geiger - Muscle Creative

Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room

Business EN ↓ 136 episodes

Clover is a podcast spotlighting women who are redefining leadership by stepping into visibility, authority, and ownership of their work. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and influence. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From navigating nonlinear careers to leading teams, scaling companies, breaking barriers to driving change— Clover uncovers the stories and perspectives, and decisions th...

Author

Erin Geiger - Muscle Creative

Category

Business

Podcast website

www.musclecreative.com

Latest episode

Jul 7, 2026

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Episodes

Forget Balance — Here’s What Women Leaders Actually Need 28.10.2025

For years, women in leadership have been told to “find balance” — as if the secret to thriving careers, healthy families, and full lives could fit neatly into a color-coded planner. But what if balance isn’t the goal at all? What if it’s the trap? In this solo episode of Clover, I unpack the myth of balance — how it was sold to women as a shiny standard we could never meet, and why it’s time to le...

How to Rethink Career Growth: Why Your Path Isn’t a Ladder, It’s a Jungle Gym 21.10.2025

In this episode of Clover, I’m rethinking one of the biggest myths about career growth — the idea that success is about climbing a ladder. For many of us, especially women, that ladder was never built for the way our careers actually unfold. So let’s talk about a better metaphor: the jungle gym. It’s flexible, unpredictable, and a whole lot more real. I share lessons from my own path — from film s...

Leading Through Mergers and Uncertainty: Paramount’s Erin Rich on Reinvention and Influence 14.10.2025

In this episode of Clover , I sit down with the incredible Erin Rich, VP of Trade Marketing & Communications at Paramount, for a conversation that feels like a time capsule of the tech, media, and entertainment worlds over the last three decades — and a masterclass in reinvention. Erin takes us through her journey from the early Bay Area startup scene and the heyday of Yahoo and CNET, through...

How to Keep Your Rights, Voice, and Royalties: Conni Francini’s Hybrid Approach to Book Publishing 07.10.2025

I sit down with Conni Francini, CEO of Soro Publishing, to explore how she’s building a more author-friendly path to publishing. Conni traces her unconventional route—from journalism/PR into education, then a 15-year run in educational publishing where she rose to editor-in-chief and developed award-winning products with partners like the Smithsonian and TIME for Kids. After dozens of candid chats...

Warner Bros, Rotten Tomatoes, Netflix & Chief: Lessons That Led to Truly Care 30.09.2025

In this heartfelt, high-energy conversation, Stephanie Bohn—entertainment veteran turned startup founder—traces her journey from American Express to 13 years at Warner Bros., scaling Rotten Tomatoes, a pivotal stint at Netflix, and ultimately to purpose-built entrepreneurship. Stephanie shares how “raising your hand before you feel 100% ready” opened doors to building new business lines (hello, ea...

How to Pivot Your Career and Thrive in Tech Leadership with Emily Gupton 23.09.2025

This week on Clover , I sit down with Emily Gupton—a technology leader, community builder, and soon-to-be President of Austin Women in Technology. Emily’s career path has been anything but linear: from studying neuroscience and working in radiology, to project management in commercial furniture, to building a SaaS platform from the ground up, and now serving as CTO at SKG. In this conversation, Em...

Lead with Welcome: How FIESTA's Cherie Werner Connects Austin’s Startup Scene 16.09.2025

In this episode of Clover , I sit down with Cherie Werner, the force behind Fiesta, the largest community for founders and investors in Austin, and FoundHERs, a dedicated space for women entrepreneurs. Cherie shares her journey from startup life to building Fiesta almost by accident, and how “leading with welcome” has become her guiding principle. We talk about what it really takes to turn a crowd...

Camille Ricketts on Lessons from Tesla, Scaling Community at Notion, and Life in Venture Capital 09.09.2025

In this episode of Clover , I’m joined by Camille Ricketts, now a partner at XYZ Venture Capital and formerly a marketing leader at Tesla, First Round Capital, and Notion. Camille’s career journey has been anything but linear—starting as a journalist at The Wall Street Journal , moving into communications at Tesla, where she worked directly with Elon Musk, then pioneering content marketing with Fi...

How to Turn Vision into Impact with Amina Mohamed of Cameras For Girls 02.09.2025

In this very first episode of Clover , I chat with Amina Mohamed, founder of Cameras For Girls, an organization using photography and storytelling to help young women in Africa break into male-dominated media spaces. Amina’s story begins with her family’s journey as refugees from Uganda to Canada, a career in film and television, and a life-changing return to Uganda that revealed the inequities fa...

A New Chapter: From Small Business, Big Mindset to Clover 29.08.2025

After 100 episodes of Small Business, Big Mindset , it’s time for something new. In this special episode, I share why I’m rebranding the podcast and what you can expect from the next chapter: Clover . Clover is a show dedicated to spotlighting women redefining leadership—founders, executives, and change-makers who are shaping the future. The name comes from the phrase “to be in clover,” which mean...

Clover Podcast Trailer: Spotlighting Women Redefining Leadership 26.08.2025

Welcome to Clover . I created this podcast to spotlight women who are redefining leadership. Each week, I connect with founders, executives, and change-makers to share real stories of bold leadership, lasting impact, and what it truly takes to thrive at the top. Whether you’re just starting out in your career, aiming to take it to the next level, or already leading and looking for ways to give bac...

Laura Belgray - Tough Titties: On Living Your Best Life When You're the F-ing Worst 02.05.2023

This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray! When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first. She has a long list of accolades which you can learn more about on her Talking Shrimp website ...as well as learn why her company is named after a chatty...

What's Next for the Podcast? 25.04.2023

Episode #99!  Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been.   As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a...

AI for Writers: Friend or Foe? 18.04.2023

I'll be honest - the mere thought of artificial anything, when it comes to creating the written word makes me cringe. It goes against every fiber of my being because for me, the point of writing is to put pen to paper or finger to keyboard to create something genuine.  Even if it's fiction, it's supposed to come from a place of organic creativity. So when I heard artificial intellig...

How to Create a Visual Brand 11.04.2023

Maura Kelpy, founder of Veggies & Vodka and Maura K Creative, joins the show this week! Maura runs her own successful graphic design business (in addition to her wellness community under the Veggies & Vodka umbrella) and shares with us specific actions to take when crafting your own visual brand. You know, the look and feel of your business where customers can recognize you in an instant....

Mastering the Art of the Hire 04.04.2023

Hiring. A critical piece to scale your business. But how do you know it's time to grow your team? What role do you hire for first...or next? How do you make sure you don't hire a jerk that will torpedo your business to the ground? (dramatic? maybe...but maybe not!) What are the pros and cons of hiring a full-time employee vs. a subcontractor? If you hire someone that's not working o...

Creating a Truly Scalable Offer 28.03.2023

Frederike Harms, founder of Katalyst Ventures, joins the show this week to dive into how to design a truly scalable offer. Growing up with entrepreneur parents, Frederike remembers that her family went on vacation once and only once. Her parents simply could not step back from their business to enjoy extra time with their family. Having a front-row seat to that type of schedule and lifestyle, she...

Build Your Empire with Organic Social Selling on LinkedIn 21.03.2023

Dan Mott joins the show this week! You might remember that Dan and I, along with Claire Davis and Matt Zaun hosted a weekly live show for entrepreneurs and business leaders called Power Hour. It ran for just about a year or so and we had a blast! So cool to reunite with Dan here. In this episode, Dan runs us through the 5 principles he's developed for LinkedIn social selling. Here's a qu...

The Must-Do Offer Pre-Launch Process 14.03.2023

This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch. It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on th...

Pitch Yourself to Impressive Press 07.03.2023

"And I discovered that as a journalist if you don't have a pitch or a story to share with the big boss on Monday morning, you didn't have a job. What's important for entrepreneurs to realize is that journalists aren't just helping you with your business, you are helping them keep their job. Because if you don't pitch your story, they don't have anything to tell t...

Injecting Humor to Connect and Sell 28.02.2023

Sami Miles, founder of Catchiest Copy and creator of Automatically Funny AF in Four Weeks, talks all things funny in copywriting. When working with clients, she found that the funnest time was when they were joking around, when she could bring that humor out of them and onto paper.  A former stand-up comic who has opened for some of the biggest names in the biz, Sami knows exactly how to inject hu...

Email Tags & Intentional Content 21.02.2023

Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential. Cheryl Rerick guests on the show this week and goes over how email tags can be: a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other  used to trigger automation a functional tool, as well a...

Launch A Business From Your Core Business 14.02.2023

So many entrepreneurs are, as I've heard Marie Forleo describe it, 'multi-passionate'.  There's a school of thought out there that says as an entrepreneur you have to focus on one thing and one thing only. I call BS. Laura Scholes joins me on the show this week to explain how she launched another business from her core business. Some overlap between the two? Perhaps. But, she s...

Building Communities, Not Audiences 31.01.2023

Monica Hollins, founder of OTBC (Outside The Box Consulting, LLC) has decades of experience building super-successful communities. From health clubs to master-planned communities, she has crafted impactful strategies to increase inclusion, engagement, connection...loyalty. These attributes are key during a normal business year, but post-pandemic, they are mission-critical. Tune in and learn ways t...

Branding Your LinkedIn Profile to Connect and Sell 24.01.2023

Rachel Simon, CEO and founder of Connect the Dots Digital, helps entrepreneurs of all backgrounds "look good on LinkedIn". LinkedIn is the top networking platform for corporate and entrepreneurial professionals, so ensuring your personal and company profiles are structured with the right information and messaged in a way that immediately connects with your target audience is paramount. L...

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