Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room

Whether you're thinking about launching an e-commerce business or are actively building one, this episode with Jamey Warren is key. A musician through and through, Jamey harnessed that creativity and ambition in growing his online career. Back in high school in El Paso, TX, Jamey and our own Joey Ramirez marched proudly in the Coronado High School (go T-Birds!) marching band…and participated...

I hear the term side hustle a lot. And it makes me cringe every time. Calling something a side hustle gives it less weight. Less importance. As if it's this fluffy thing in the corner that doesn't really matter in the grand scheme of things. Pick it up and put it down as needed. That sounds more like a hobby to me. But what I mostly see that are called 'side hustles' are not th...

You may have asked yourself this question multiple times in the past year, a few times this part quarter, and maybe even a couple of times this week:  Do I need to pivot (or shut down) my business? After having sooooo many conversations with entrepreneurs via this podcast, in my Facebook group, in my courses, on social media…one of the main common threads has been - "this is how I realized I...

There are so many metrics you can track when it comes to email performance.  Seriously, it can be a full-time job to meticulously analyze reports around the performance of your email marketing. Completely fine to track them all, but less than a handful need your consistent attention. In this episode, learn: The 3 email metrics that should command your attention each week How to improve your email...

Why is connecting with your audience (customers, students, clients, followers) so incredibly important? How are you, a business owner who barely has time to shower, supposed to do this? This week I tell you why's and the how's of using consistent content to grow your audience AND your revenue. I go over 5 ways to make it happen :  who to write for and how  leveraging 'life as conten...

Remind me again why you're not using email marketing in your business? Is it because for every $1 spent it returns an average of $35? Or could it be because almost 60% of consumers say that marketing emails influence their purchase decisions? Or maybe it's because almost 50% of Americans subscribe to email lists? If you've been following me or listening to this podcast for any lengt...

Ever wondered what goes in to self-publishing a book? I have heard from so many entrepreneurs, especially over the past year, who are finally starting to dust off their book idea(s) and turn them into reality. Our guests this week, Miriam Wagliardo (published author and tradeshow event producer) and Nancy Giammarco (published author, illustrator and sound engineer) did just that. They tell us all...

If you've been listening to this podcast or have tuned into my live trainings you know that I am all bout growing your email list. And not just growing your email list full of whatever emails you can get on it, but growing your email list full of targeted, actual people that you think will benefit from the information that you're giving them, and that might be interested n your products...

I've noticed this funny thing that happens when businesses start talking to their audience. They turn into robots.   Picture it:  you're having a conversation with a friend. Letting them know what you're up to, your latest project. You're excited about it, detailing how it's going to help your customer base, how it's a game changer, who it's for, why you created...

This episode marks ONE YEAR of the Small Business, Big Mindset podcast. We are so incredibly grateful to all of those that have tuned in - thousands of downloads later this show is still going strong!   We have just scratched the surface of valuable trainings and incredible guests and we are beyond excited of what's to come as we continue to bring you the best of the best to move your busines...

We are coming up on ONE YEAR of our Small Business, Big Mindset podcast launch! As such, we're producing exclusive 'insider's look' episodes leading up to that one year anniversary all about how we create our podcast...including lesson's learned (there have been a few haha) and how we've fine-tuned our processes to create a well-oiled machine of entrepreneurial goodne...

Where do I start with this one? Andrew Rincon is owner of CraigO's in Lakeway, currently one of the four independently owned locations in the Austin area. I was told of his heart and solid character and that we had to have him on the show! Our discussion reiterated what others had told me - heart of gold, this one. We discussed so much that is so valuable for fellow business owners to hear -...

My guests this week are not only inspiring, empowering business owners, but also my neighbors here in our Austin neighborhood! Amy Arnold and Jessica Stanley are the founders of Card My Yard. Chances are, if you've seen those fun letters in someone's yard celebrating an event, it was from Card My Yard. The two started the company in 2014, shifted to a franchise model and built their cust...

Back in my late 90s/early 2000s start-up days - the 'real' dotcom start-up days that can never be recreated (and that's prob a good thing haha) - it was almost like a badge of honor to burn out. If you weren't burned out, if you didn't spend the night in the office, if you didn't eat, sleep, breathe, your next project or product launch...were you even a true dotcommer...

 From an abusive home in a Communist country to a keynote speaker and author, our guest this week took even herself by surprise. Csilla Muscan is an international speaker, author, and founder of Magnify Your Message Training Programs. Inspired by her challenging up bringing and encouragement from others, Csilla embarked on a career path that first terrified her, but now brings her peace. She dedic...

This week's guest is General Manager of CrossFit 2222 in Austin, TX, Keoni Subiono. Born and raised in Hawaii, Keoni founded and built CrossFit East O’ahu into an insanely successful gym - both financially and community-wise with his members. He's taken that business savvy mixed with a heart for community to help build CrossFit 2222…throughout a global pandemic.  How do you keep a commun...

You can call this week's guest 'Papa Bear' or Matt - which pretty much gives you a great indication of his personality. Matt Barnett is the CEO (Papa Bear) of Bonjoro. Bonjoro supports businesses in 'sparking meaningful conversations and powerful, lasting relationships with their customers' via personalized videos…but that's just the start. The company is currently bu...

This week's guest was successful in accomplishing what so many would-be online entrepreneurs work toward - shifting from their full-time job to creating their own business. Veronica Sagastume is a content strategist for accountants and bookkeepers who moved from her lucrative CFO corporate career to running her own business - trading her corner office for her home office. Based in the San Fra...

This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that.  Discussion Highlights: Identify...

With 2021 a mere three days away, goal-setting is critical...but keeping your mind correct is instrumental to even having a chance at accomplishing those goals. This week we ask the question, 'What does mindset have to do with creating content that attracts your ideal clients?' From the moment we launch something, whether it's a product or a new service, we want it to be perfect, so...

We spoke with a dozen of our previous podcasts guests to ask, 'What new strategy, tool, process or idea are you looking forward to implementing for your business in 2021?' This episode is dedicated to all those entrepreneurs getting crystal clear on what their businesses will accomplish in the new year - how far they will grow, how they will impact their community.  There are so many way...

We are mere weeks away from the new year - we made it! With 2021 around the corner, we know many people are getting their goals in order. For some, finally starting their own online business (or shifting to a new focus) is toward the top of the list.  We put together a list of online business ideas to consider. These span a variety of backgrounds and skill levels, so we bet there's a few that...

This week we have Dr. Andrea Luise, owner of Lakeway Spine Center and author. Andrea has been a practicing chiropractor for 17 years and for the past 8 years has been the sole owner of her practice and a single mom. An insightful question from her daughter two years ago sent her down the path of becoming a published author. The Start School focused on the science of chiropractic even though they w...

This week features an excerpt from a Facebook Live training we did a little while back. It's a quick training on finding the right niche for your business, and therefore your content. We cover: The intersection of what your audience needs and the direction of the market What your audience wants and what you can anticipate they'll need Focusing on one ICA even though you may serve several...

In one week we will enter the last month of 2020. In a few days millions in America will celebrate Thanksgiving, perhaps in ways they never thought they would, but celebrate and give thanks nonetheless. As such, we thought it fitting to take this time to reflect on a positive that this year has brought to small businesses. We reached out to previous guests on this podcast and asked them to share w...