Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Every business starts with an idea—but what does it take to turn that idea into a fast-growing, award-winning company? In this episode of Clinician to CEO , Hakeem Adebiyi sits down with Ben Treleaven , co-founder of ISO Spaces , to unpack the real story behind starting a business from scratch. From quitting their jobs and borrowing £100,000 to building one of the UK’s fastest-growing companies, B...

What if the key to doing more… was actually doing less? In this solo episode of Clinician to CEO , Hakeem Adebiyi breaks down the surprising truth behind high performance: it’s not about working more— it’s about resting well . While many people see him as ultra-structured and constantly on the move, the reality is that rest is his secret productivity hack. Discover why proper rest fuels better foc...

You might be doing everything "right"—but still missing out on millions in growth. In this episode of Clinician to CEO , Hakeem Adebiyi sits down with Dr. John Oda , a growth strategist and keynote speaker, who walks us through the 9 biggest mistakes he sees businesses make time and time again. These aren’t just minor missteps—they’re decisions and blind spots that quietly eat away at your profits...

Life is short—and if you're a founder, your time is your most valuable resource. In this episode of Clinician to CEO , Hakeem Adebiyi shares three powerful productivity strategies that will help you get more done in less time , without burning out or sacrificing quality. These are the same mindset shifts and tactics he uses to juggle leadership, business growth, and life—without getting overwhelme...

No leader wants to feel dispensable—but if your team can’t operate without you, you might be holding them back. In this episode of Clinician to CEO , Hakeem Adebiyi is joined by leadership mentor and coach Katy Hope to explore one of the biggest mindset shifts a founder can make: building a team that functions independently. Together, they unpack the leadership habits and delegation frameworks tha...

What happens when sales and marketing actually work together ? According to research, it can lead to a 54% increase in sales —yet many businesses still keep these two functions siloed. In this solo episode of Clinician to CEO , Hakeem Adebiyi breaks down the 3 key reasons why aligning your sales and marketing teams is critical to sustainable growth. From better messaging to faster conversions, col...

LinkedIn is a powerful tool for business growth—but if your strategy relies on cold pitches and spammy DMs, you’re doing it wrong. In this episode of Clinician to CEO , Hakeem Adebiyi speaks with Pam Case , LinkedIn expert and founder of Linked Online, about how to use the platform authentically and effectively to win clients. No sleazy tactics. No copy-paste templates. Just real, human connection...

You’re sitting on a goldmine of expertise—but are you actually leveraging it to grow your business? In this episode of Clinician to CEO , Hakeem Adebiyi is joined by Jane Bayler , also known as The Smart Connector . Jane is an entrepreneur, investor, and brand strategist who scaled a London-based branding agency from £1M to £6M in just over a year —and now helps other experts, founders, and consul...

Have you ever wondered how to turn a personal skill or passion into a profitable business? In this episode of Clinician to CEO , Hakeem Adebiyi sits down with Ian Genius , who shares how to become the kind of expert clients are eager to hire. From recognising your unique skillset to building authority and packaging your services, Ian walks through the exact steps that take you from being good at s...

What actually makes someone a great manager? In this short, punchy Business Bites episode of Clinician to CEO , host Hakeem Adebiyi draws from 25 years of managing people to break down the two most essential skills every manager must master. Whether you're leading your first hire or managing a growing team, these insights are critical to building trust, performance, and long-term success. Discover...

“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume Wiatr In this episode of Clinician to CEO , Hakeem Adebiyi is joined by Guillaume Wiatr , narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action. Guillaume shares his...

Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour. In this episode of Clinician to CEO , Hakeem Adebiyi is joined by Gill McKay , Applied Neuroscience Trainer and author of Stuck , to explore how understanding the brain can dramatically improve everything...

Wellbeing and burnout are more than just trending topics—they’re now core business issues. In this episode of Clinician to CEO , Hakeem Adebiyi is joined by Anne Avgerin , who brings a unique perspective as both a former mental health therapist and a corporate leader with 25+ years of experience. Anne breaks down the science and psychology behind burnout and offers practical strategies for protect...

Many clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale. In this episode of Clinician to CEO , Hakeem Adebiyi is joined by Carole Bozkurt , sales and marketing strategist and owner of Blueprint Marketing , to break down exactly what it takes to supercharge your business and drive consistent growth . Learn...

In this episode of Clinician to CEO , (formerly the Hands On Business Podcast ) Hakeem Adebiyi breaks down five productivity habits that high performers use to get more done, without burning out or working all night. Learn how successful people structure their day for focus and results Discover tools and tactics that actually save time (no fluff) Walk away with 5 practical changes you can make thi...

Do salespeople underperform because they don’t know what to do—or because they don’t stick to a proven process? In this episode of Clinician to CEO (Formerly the Hands On Business Podcast), Hakeem Adebiyi shares his perspective on why sales calls fail and what it really takes to close with confidence and consistency . Spoiler: it’s not about charisma or clever one-liners. Learn the 5 critical step...

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account planning —a strategy that can either drive exponential growth or waste valuable resources. You’ve probably heard the phrase “the customer is always right” . But if that’s true, why do so many companies fail to plan properly for their most important cus...

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich , who went from paediatric oncologist to commercial healthcare leader — all because she knew she could make more impact in business than at the bedside . This wide-ranging conversation covers: The difference between listening and hearing —and why mo...

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff , Pharmaceutical Leader, Associate VP at MSD, and winner of the Black Business Awards 2020. Known for his work in developing markets and creating sustainable healthcare categories , Dr. Sheriff reveals the 5 key steps to building a healthcare business that lasts — through strat...

In this bonus episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem shares a sample of his latest audiobook , The Factors That Drive Marketing Strategy — a follow-up to his first release, The Sales Acceleration Formula . After publishing the first book, so many of you had questions about marketing that this second book became a must. And now that the podcast is live — an aud...

A question that gets talked about often but rarely acted on : How important is customer service—really? In this episode of Clinician to CEO , Hakeem shares a real-life example that proves just how much customer service can impact your business — either by building long-term loyalty and growth , or by costing you thousands in missed opportunity . ✅ What great customer service looks like in real-wo...

Are you a clinician working on an innovative health solution — but unsure how to get it to market? In this episode of Clinician to CEO (formerly the Hands On Business Podcast) , Hakeem Adebiyi is joined by Everett Crossland (CCO, Cognito Therapeutics) and Andy Molnar (CEO, Digital Therapeutics Alliance) to unpack how to commercialise digital therapeutics—and what clinicians need to know when takin...

What does the fastest man in the world have to do with high-performing sales? A lot more than you think. In this short and sharp Business Bites episode of Clinician to CEO (formerly the Hands On Business Podcast) , Hakeem Adebiyi unpacks what we can learn from Usain Bolt’s winning formula—and how those same principles apply to sales performance, even if you're not built like a sprinter. What you’l...

In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button. Discover why putting the customer at the center of your strategy is more...

Are you relying on guesswork to generate leads for your MedTech or clinician-led startup? In this episode, Jo Anne Chan and Emma Hoffman from Shoestring Services share their proven framework for methodical and effective B2B lead generation. From choosing the right social media channels to mastering the art of consistent outreach, this conversation is packed with actionable insights. Learn the 5 ke...