Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Naomi Osaka’s decision to step away from the French Open sparked global conversation — but do we really take mental health seriously in high-performance environments like MedTech? In this episode, Hakeem is joined by clinical psychologist and mental health professional Anne Avgerin to explore how we can better identify signs of mental health issues, especially in colleagues, teams, and clinical le...

Is your organisation built to scale, or is it unintentionally holding you back? In this episode, Hakeem explores the impact of organisational development and design on startup and scale-up success — especially for clinician-led MedTech ventures. Joined by two seasoned experts, Sharon Benson (award-winning HR Director) and Emma Cotton (former CEO and MD of Innovation Central), we break down how str...

Being helpful is good… right? Not always — especially in sales conversations. In this short and punchy episode, Hakeem challenges the idea that helping is always the best approach in sales. You’ll learn why being too eager to solve can actually undermine trust, stall decision-making, and ultimately damage your go-to-market strategy. Understand the psychology behind why "helping" too soon can backf...

What separates average leaders from truly impactful ones — especially in the high-stakes world of MedTech and clinical innovation? In this episode, Hakeem is joined by Chris Cummins, a senior leader with experience at global giants like Takeda and Pfizer. Now the co-owner of OTD, author of The Power Presenter , and an NLP master trainer, Chris shares how great leaders create environments where peo...

Outsourcing is a smart move — but only if you choose the right partner. In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing agency Shoot Business, to discuss what really matters when outsourcing. Whether you’re a clinician launching your first product or scaling internationally, this episode breaks down how to evaluate agencies and avoid common pitfalls. Learn how to...

What does it really take to move from concept to commercial success in healthcare? In this episode, Hakeem speaks with Helen McCormack, CEO of HMC Marketing Consultancy, who brings decades of global experience across pharma, surgery, SAAS, biotech, pharmacy, and medical devices. She shares powerful lessons for clinician-founders navigating the complex journey of taking innovation to market. Learn...

Everyone wants to build a million-pound business — but how do you actually do it? In this episode, Hakeem speaks with Paul Dermody, serial entrepreneur and business builder, about the proven steps behind sustainable business growth. Whether you’re a clinician-founder or a MedTech innovator, this episode is packed with no-fluff insight on what it takes to build and scale. Discover the foundational...

What do mindset, self-awareness, and consistency have to do with building a successful business? In this powerful episode, Hakeem is joined by transformational coach and course creation strategist Veronica Safoa Owusu, founder of Vpower Coaching and Women On Fire Warrior Academy . They dive deep into the foundational inner work that makes external success possible — especially for clinician-founde...

Are we becoming less resilient in today’s fast-paced, high-pressure work environments — especially in healthcare and MedTech? In this episode, Hakeem is joined by Anne Avgerin — systems thinker, mental health practitioner, and former strategy lead at global organisations including Nike and the US Navy. With experience across international business, clinical psychology, and sustainability, Anne bri...

So, you want to scale your business internationally — but what does it really take to grow globally? In this episode, Hakeem sits down with Ian Jolly, Managing Director of Wheelwash, a UK-based manufacturing business operating worldwide. Ian shares candid insights into what British businesses often misunderstand about international markets, how to position for value over price, and why the UK’s De...

What is coaching, really — and why does it matter for clinician-founders trying to grow? In this episode, Hakeem welcomes Mags Bell — coach, speaker, author, and straight-talking behavioural expert — to explore the misunderstood world of coaching. Based in Australia with roots in Scotland, Mags brings a no-nonsense, deeply insightful perspective that cuts through the fluff and gets to the truth be...