Clear Brand Strategy

Clear Brand Strategy Podcast

Business EN ↓ 6 episodes

The Clear Brand Strategy Podcast—the show that cuts through the noise and gets to the real reason your marketing isn’t working. We’re Karen and Jamie, co-founders of Clear Brand Strategy a marketing and branding agency. After decades helping companies transform their brands, we’ve seen the same problem again and again: Marketing doesn’t fail because the work is bad. It fails because the brand underneath it isn’t clear. And we’re here to change that. Every week, we’ll give you the tools, frameworks, and behind-the-scenes insights we use with our clients to help their marketing finally connect....

Author

Clear Brand Strategy

Episodes

CBS: Diagnose Before You Design: A Better Way to Buy Marketing 24.04.2026 0:29

We're back — and we spent our time off rebuilding our own brand. In this episode, Karen and Jamie unpack the four-phase system behind everything they do (Clarify, Build, Grow, Sustain), why most marketing fails before it starts, and how to stop throwing money at tactics that don't work. If you've ever said "we need to be on LinkedIn" without knowing why — this one's for you.

CBS 05: Special Guest: Barbie Munoz 03.02.2026 25:42

In this episode of the Clear Brand Strategy Podcast, co-hosts Karen and Jamie welcome Barbie Munoz, the founder of Admin HQ. Barbie specializes in bringing structure, systems, and strategy to businesses, focusing on operations, automation, marketing support, and execution. She shares her journey from starting Admin HQ during the COVID-19 pandemic to becoming an essential asset for business owners,...

CBS 04: Confusion to Clarity: Tips for Engaging with Marketing Firms 19.01.2026 29:36

In this episode of the Clear Brand Strategy Podcast, co-founders Karen and Jamie address the common challenges businesses face when first reaching out to a marketing or brand strategy firm. They emphasize that uncertainty and confusion are natural starting points and outline the key questions and considerations for a successful initial conversation. The importance of openness, communication, and c...

CBS 03: AI for Your Brand: How to Use It (and How Not To) 27.12.2025 34:42

AI is everywhere, and everyone's trying to figure out how to use it. But most businesses are using it backwards—asking AI to create their brand strategy, write their brand voice, or understand their customers. That's where it fails. In this episode, Karen and Jamie reveal where AI actually helps (execution, drafting, repurposing, analysis) and where it hurts (strategy, voice creation, customer res...

CBS 02: The Brand + Marketing Blueprint: The Foundation Every Business Needs Before They Market Anything 27.12.2025 32:51

Most businesses jump straight to tactics—new website, new logo, new social strategy—without building the foundation first. That's why the marketing doesn't work. In this episode, Karen and Jamie walk through their Brand + Marketing Blueprint, the framework they use with every client to create clarity before executing anything. They cover the brand side (core identity, values, positioning, voice, e...

CBS 01: Clarity Before Everything: Why Your Marketing Starts With Your Brand 27.12.2025 0:13

Welcome to the very first episode of the Clear Brand Strategy Podcast. We’re Karen Larson and Jamie Saunders — brand strategists, creatives, and co-founders of Clear Brand Strategy — and we’re starting at the very beginning: clarity. In this episode, we break down why most marketing problems are actually brand problems, what “brand” really means beyond a logo, and how alignment, story, and consist...