Clear Brand Strategy Podcast

We're back — and we spent our time off rebuilding our own brand. In this episode, Karen and Jamie unpack the four-phase system behind everything they do (Clarify, Build, Grow, Sustain), why most marketing fails before it starts, and how to stop throwing money at tactics that don't work. If you've ever said "we need to be on LinkedIn" without knowing why — this one's for you.

In this episode of the Clear Brand Strategy Podcast, co-hosts Karen and Jamie welcome Barbie Munoz, the founder of Admin HQ. Barbie specializes in bringing structure, systems, and strategy to businesses, focusing on operations, automation, marketing support, and execution. She shares her journey from starting Admin HQ during the COVID-19 pandemic to becoming an essential asset for business owners,...

In this episode of the Clear Brand Strategy Podcast, co-founders Karen and Jamie address the common challenges businesses face when first reaching out to a marketing or brand strategy firm. They emphasize that uncertainty and confusion are natural starting points and outline the key questions and considerations for a successful initial conversation. The importance of openness, communication, and c...

AI is everywhere, and everyone's trying to figure out how to use it. But most businesses are using it backwards—asking AI to create their brand strategy, write their brand voice, or understand their customers. That's where it fails. In this episode, Karen and Jamie reveal where AI actually helps (execution, drafting, repurposing, analysis) and where it hurts (strategy, voice creation, customer res...

Most businesses jump straight to tactics—new website, new logo, new social strategy—without building the foundation first. That's why the marketing doesn't work. In this episode, Karen and Jamie walk through their Brand + Marketing Blueprint, the framework they use with every client to create clarity before executing anything. They cover the brand side (core identity, values, positioning, voice, e...

Welcome to the very first episode of the Clear Brand Strategy Podcast. We’re Karen Larson and Jamie Saunders — brand strategists, creatives, and co-founders of Clear Brand Strategy — and we’re starting at the very beginning: clarity. In this episode, we break down why most marketing problems are actually brand problems, what “brand” really means beyond a logo, and how alignment, story, and consist...