CIM Marketing Podcast

Inside Catalyst issue 2 2020   This podcast will:  • Explore the marketing potential of lockdown localism  • Examine the consequences of the Olympics delay  • Investigate the power of parasitic and narrative marketing  Host: Ben Walker, Head of Media, LID Business Media  Guests: Morag Cuddeford-Jones, Editor, Catalyst  Recorded: Thursday 2 April 2020 12:00 BST

When is it good to be bad?   This podcast will:  • Explore the concept of anti-marketing and its power in attracting consumers  • Examine whether negging works as an advertising strategy  • Identify where shock tactics are effective at changing public behaviour  Host: Ben Walker, Head of Media, LID Business Media  Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM ...

The world of millennial marketers  This podcast will:  • Explore the learnings from CIM’s The Pitch competition for young marketers  • Examine whether millennials’ excellent technical skills are undermined by weak soft skills  • Ask whether the next generation are too woke to succeed in marketing  Host: Ben Walker, Head of Media, LID Business Media  Guests: James Farmer, Head of Brand and Marketin...

Lessons from an influencer specialist This podcast will:  • Delve into the real-life stories of using influencers from a special guest star  • Feature insider know-how on avoiding the pitfalls in influencer marketing  • Explore how influencers can be used as a powerful tool in your marketing portfolio  Host: Ben Walker, Head of Media, LID Business Media  Guests: Emily Knox, Head of Social & Co...

Inside Catalyst Issue 1 2020 This podcast will:  • Provide an antidote to festival fatigue and offer a formula for marketing magic  • Explore the luxury brands peacocked by Congolese dandies  • Examine how the humble washing machine holds the secret to social value  Host: Ben Walker, Head of Media, LID Business Media  Guests: Morag Cuddeford-Jones, Editor at large Catalyst  Recorded: Thursday 23 J...

From short-term pain to long-term gain.   This podcast will:  • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns  • Examine the phenomenon of seasonality in marketing and consumer behaviour  • Explore how the marketing industry is giving consumers the tools to live better lives  Host: Ben Walker, Head of Media, LID Business Media  Guests...

How political promises got ever more outlandish.   This podcast will:  • Look at the history of political parties making retail offers they can never hope to honour  • Examine the dark arts of modern-day political marketing  • Ask whether the post-truth political age is here to stay  Host: Ben Walker, Head of Media, LID Business Media  Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-...

How advertising turned Christmas into a cliché – and what to do about it. This podcast will:  • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring  • Ask what agencies are doing to break the formula of samey Christmas ads  • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding  Host: Ben Wal...

How brands are bringing experience into people’s lives. This podcast will: • Look at how great British brands like HMV, Odeon and BT are tapping into human truths  • Ask how the experiential explosion is helping veteran brands counter the disruptors  • Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated  Host: Ben Walker,...

Catalyst Issue 4 review. This podcast will:  • Explore the secrets of the high street brands that are fighting back against e-commerce • Ask why perfectly legal products such as sex toys are becoming unmarketable • Examine why brands are still tone deaf to cultural differences  Host: Ben Walker, Head of Media, LID Business Media  Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek W...

Will fast fashion survive the climate crisis? This podcast will:  • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21  • Examine the marketing secrets of booming competitor boohoo.com  • Ask whether fast fashion will be hit by public anger over its impact on the environment.  Host: Ben Walker, Head of Media, LID Business Media  Guest: Ally Lee-Boone, Content and Engagement Ex...

What are the consequences of the new ASA regulations on gendered advertising? This podcast will:  • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads  • Examine whether the regulations are fit for purpose in the digital age  • Ask whether the rules will eliminate – or exacerbate – harmful online content  Host: Ben Walker, Head of Media, LID Bu...

How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will:  • Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final • Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry bett...