CIM Marketing Podcast

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet’ and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms.    T...

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy organisational culture, and how it can supercharge employee engagement, in our latest podcast featuring special guest Paul Hitchens, CIM course director.    This podcast was recorded on Thursday 27 May...

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer.  This podcast was rec...

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly accomplished marketing leaders, who have been both mentors and mentees, to find out how it influenced their own career success.    This podcast was recorded on Tuesday 23 March at 12:00 GMT.   If you en...

The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accomplished marketing leaders to find out what characteristics are crucial for today’s marketers – and why sometimes, the best marketers are not called marketers at all.    This podcast was recorded on Tu...

It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders.  This podcast was recorded on Thursday 01 April at 12:0...

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight’s podcast.   This podcast was recorded on Thursday 18 March at 12:00 G...

Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up to the challenge? Join this week’s guests, author of Sustainable Marketing and social media expert, Michelle Carvill, and Gemma Butler, CIM’s marketing director, to find out why sustainability is key t...

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term cha...

This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests, international marketing expert and voting American, Allyson Stewart-Allen, and global branding expert, Paul Hitchens, to find out what we can expect to see from Brand USA in Biden’s first few months...

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share bes...

Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just...

It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we debate what marketing messages from this year’s campaign drop will resonate beyond Christmas 2020.    This podcast was recorded on Thursday 19 November at 11:00 GMT.   If you enjoyed this episode, plea...

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not.    This podcast was reco...

How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – join host Ben Walker as he interviews Adrian Walcott, managing director of Brands with Values and co-founder of BAME 2020, on how taking lesser travelled routes into marketing could ensure your career success...

Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding ground for innovation. Even an unexpected career setback could bring new and exciting possibilities. In this episode, Morag Cuddeford-Jones, editor of Catalyst magazine, joins host Ben Walker to share ins...

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemm...

Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storytelling at scale, but have they all been effective? Daniel Andrews, CEO and founder of The Tree, joins host Ben Walker and CIM course director Anthony Tasgal to examine the best and worst examples of st...

As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah Lee-Boone, joins host Ben Walker and CIM’s James Farmer to share tips on implementing blended working.     This podcast was recorded on Thursday 03 September 2020 at 12:00 BST.    If you enjoyed this episod...

Inside Catalyst Issue 3 2020   This podcast will:   • Explore the new Catalyst magazine • Examine new trends in branding, influencers and ethical consumption  • Review highlights of the first season of CIM Podcasts    Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor, Catalyst and James Farmer, Head of Brand and Marketing Communications, CIM   Recorded: Frid...

Inside Duke University’s famous CMO Survey   This podcast will:   • Explore the world-renowned CMO Survey from Duke University • Highlight the astounding rise in US marketing budgets during the crisis  • Examine marketing’s crucial role in leading businesses through the pandemic   Find out more   Look further into the CMO Survey at cmosurvey.org/results   Host:  Ben Walker, Head of Media, LID Busi...

Getting consumers back into the wild   This podcast will:   • Explore the psychology behind replacing consumer fear with consumer confidence • Explore the simple and evergreen techniques required to help customers out of lockdown • Examine the diverse goals of sectors that have been affected differently by the lockdown   Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Hea...

Marketing’s tech troubles persist This podcast will: • Expose the severe skills shortage in digital marketing • Explore the generational divide between skilled Millennials and inexpert Gen X • Propose strategies to improve skills and maximise digital marketing opportunities  Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief E...

The secret stories of consumer behaviour   This podcast will:   • Outline the tools behavioural scientists use to predict consumer trends post-lockdown • Examine whether patterns developed in the lockdown will endure or expire  • Explore the impacts of the data revolution on marketers    Host: Ben Walker, Head of Media, LID Business Media Guests: Patrick Fagan, Chief Science Officer, Capuchin and...

From lockdown to turbocharger This podcast will: • Explore the lockdown-triggered phenomenon of accelerated marketing  • Ask whether greater speed leads to reduced quality • Examine whether superfast marketing will endure post corona crisis  Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications, CIM Kevin Duncan, founder of Expert Advi...