CIM Marketing Podcast

How can marketing leaders drive real social change, not just publish another glossy purpose statement?   In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, former IBM CMO, and now Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at disability charity Sense, Founder of Hack Yourself and CIM Course Director.    Together, the...

How can marketing leaders drive real social change, not just publish another glossy purpose statement?   In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at Sense.   Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver g...

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?    In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail (ex-Google, YouTube, Pinterest, Square UK) to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends,...

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?    In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics. If you’re a marketer, c...

In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM’s chief executive, Chris Daly, to explore how marketing and leadership need to evolve in the age of AI.  Together, they unpack what Marketing 7.0 really means in practice: shifting from influencing c...

A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM’s chief executive, Chris Daly, to explore how marketing and leadership need to evolve in the age of AI.  Together, they unpack what Marketing...

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising. Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’...

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising. Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’...

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VCCP and co-founder of AI-first agency Faith, to unpack the “AI efficiency paradox”. AI tools like Midjourney, Adobe Firefly and Google’s Nano Banana make it easier and cheaper than ever to create conte...

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matthews, and Creative Innovation Lead at VCCP, Peter Gasston as they debate whether AI is truly democratising design or simply saturating our feeds with "slop". In this clip from our upcoming episode, Ste...

 In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing. Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty.  From large-scale skyli...

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing. Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty.  From large-scale skylin...

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?    In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid adv...

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?    In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid adv...

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series.   Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through th...

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series.  We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties toge...

We’re back with a brand-new season of the CIM Marketing Podcast! This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape. In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundarie...

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow!  In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms. If you want to build a brand that thrives on...

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years.   From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers....

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years.   From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Di...

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising. Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, a...

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week. Can’t wait for the full episode? Check out the CIM Content hub now for all th...

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology.   In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways...

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook.   We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing...

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.    He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing m...