CIM Marketing Podcast

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.    He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing...

The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November.  In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting speci...

The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October!  In this season, we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing. In our next episode, we’ll be looking at AI and what it means for marketers and marketing as a whole.  Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, w...

Unlocking the power of influence.   In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks.  Together, they unpack the strategies you need to know to build authentic...

Unlocking the power of influence.  This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right. Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and...

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.  Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationshi...

In our upcoming episode coming on Tuesday 20th May , our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.  The full episode will give listeners valuable insights into effectively communicating marketing's value to the board...

Tune in for a sneak peek at the latest edition of Catalyst  magazine , a deep dive into marketing's professionalism problem and more...   In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst , alongside roundtable participants Hayley Knight, group head of marketing and busines...

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book. Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the...

This podcast will:  Ask whether the return-to-office trend is a short-term blip Show how to identify new talent inside your own company  Explore how marketing roles are evolving amid the AI revolution 

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption. This podcast will:  • Show how AI can eliminate mundane tasks and save time and money  • Explore how AI adoption can un...

This podcast will: • Explore the factors that foster trust with your customers • Show why brands use Christmas to gain trust throughout the year • Reveal the trade secrets of building brand loyalty in your company Featuring Alicia Skubick, chief customer officer, Trustpilot.

The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm   Explore why debate and diversity are key to success  Show how to avoid killer blandness in corporate posts 

100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has evolved its commercial strategy in a disrupted market  Reveal how marketers can leverage TV in their marketing activities

International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations 

CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights and ideas from summer reading • Discuss the psychology of marketing and advertising 

Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools  • Explore the risks and pitfalls of AI and how to overcome them • Ask how AI will change the roles of marketers *This show was recorded before the UK General Election 

Social media in marketing: 20 years on This podcast will:  Reveal why the corporate world struggles to grasp social  Explore how to educate the c-suite in successful social strategy  Show why authenticity is core to great social content 

What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership  • Explore the tools that deliver interaction and enhance the fan experience • Outline the challenges of sports partnerships and how to overcome them

The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why retaining personality and humanity is key to great marketing • Reveal how to scoop a CIM Global Marketing Excellence Award 

The secrets of starting out This podcast will: • Reveal the key tips to getting a great start in marketing • Show why marketing courses and qualifications can boost your career  • Demonstrate how to overcome the challenges of becoming a marketing leader  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review...

How advertising can make sustainability happen This podcast will: • Show why advertising has an inspirational role in reaching Net Zero • Reveal why sustainability must be fused with consumer aspiration  • Demonstrate how sustainable behaviours can be normalised in advertising  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the serie...

Fear, fakes, and futurism in artificial intelligence   This podcast will: • Show how marketers can use AI to enhance their work • Reveal how to achieve authenticity with artificial output  • Explore the ethics of using AI in marketing  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts....

This podcast will: • Reveal why marketing skills can be invaluable in politics  • Show how to avoid the communication pitfalls in an election campaign • Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget t...

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact. If you e...