CIM Marketing Podcast

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the...

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way.   If you enjoy...

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds.    If you enjoyed this episode, please s...

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero.   If you enjoyed this episode, please subscribe to ensure you don’t miss our lates...

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen!   If you enjoyed this episode, p...

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button!   If you enjoyed this episode,...

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button!   If you enjoyed this episode, pleas...

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase i...

In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune in for interesting discussion around how to foster creativity and embrace boredom, and the opportunities and threats of delivering creative using AI.    If you enjoyed this episode, please subscribe to...

In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments.      If you enjoyed this episode, please subscribe...

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation.    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest upl...

In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing. If you enjoyed this episode, please subscribe to ensure y...

In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Catalyst magazine. Tune in to learn the risks and rewards of cause marketing, and examine techniques for boosting mental health and wellbeing.   If you enjoyed this episode, please subscribe to ensure you...

In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the power of brand building, this episode tells you what to do when building a strong and successful brand, by first looking at what not to do. If you enjoyed this episode, please subscribe to ensure you...

In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your cu...

In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important marketing lessons we learnt during 2022. They explore how to turn challenges into opportunities, and take a look into the future to predict some of the key trends and changes set to face marketers in...

In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demonstrate how sensory experiences could get your brand noticed. Morag will also reveal the inside stories behind the latest Catalyst magazine. If you enjoyed this episode, please subscribe to ensure you...

In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade.   If you enjoyed this episode, please subscribe to ensur...

In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital marketing trends. Listen to discover how to keep up with rapidly changing technology and get a forecast for the future of digital.   If you enjoyed this episode, please subscribe to ensure you don’t mi...

In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous.    If you enjoyed this episode, please subscribe to ensure you d...

Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose profitable. They also talk about their ongoing journey to B Corp certification and their commitment to sustainability.    If you enjoyed this episode, please subscribe to ensure you don’t miss our la...

In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and transparency. You can also listen to learn about how to build a customer culture, how to attract and retain top talent, and get a behind the scenes look at the latest issue of Catalyst magazine.     If...

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and beating your inner critic. Listen to discover why how you say something is more important than what you say and learn how to shape your voice to project total confidence and clarity.    If you enjoyed th...

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can influence innovation.   If you enjoyed this episode...

The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores with host Ben Walker how customer-led marketing can help give your business a boost. Charlie will also address what being customer-led really means and give examples of the brands who are getting it...