Jason Geiman
Christmas Lights Install, Training and Supplies
Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life. Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back. Learn more about host Jason Geiman at jasongeiman.com
Author
Jason Geiman
Category
Podcast website
Latest episode
May 25, 2026
Where to listen?
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Episodes
5 Christmas Light Pricing Mistakes That Are Killing Your Margins 25.05.2026 59:00
If you're a contractor doing Christmas light installs — or thinking about adding them — and you're not hitting the numbers you expected, I'll bet money it's one of these five pricing mistakes. Tonight I'm breaking down the exact errors that bleed margin out of every job before you even plug in the first strand. We're talking the mindset trap of pricing from your own b...
LIVE Q&A – Who's Watching Christmas Lights Over the Super Bowl? 😂 10.02.2026 55:21
Who needs football when you can talk Christmas Lights? Live Q&A tonight — bring your questions about business, pricing, equipment, you name it. Let's hang. https://christmaslights.io/feb26cincy
He Hit 6 Figures in Lighting… But THIS Is What Actually Changed 05.02.2026 56:26
Michael Zuzack didn’t get to six figures in his lighting business by “just working harder.” In this live conversation, we break down the real shift that changed everything—what finally clicked, what he stopped doing, and the behind-the-scenes moves that most people never talk about. If you’re trying to grow your lighting business and you feel stuck at the same level, this is the conversation you n...
Sales, Marketing & Pricing - How to Grow Your Business in 2026 23.01.2026 56:47
Tonight, I answer your toughest questions about growing your pressure washing and Christmas light business! Tonight we are diving deep into the three pillars that make or break your season: Sales, Marketing, and Pricing. Whether you are trying to fill your schedule for spring or planning your next big growth phase, bring your questions and let's talk strategy. In this stream, we'll cover...
Stop Hanging, Start Scaling: The Secret to Hiring a Pro Crew 🎄✨ 19.01.2026 1:08:52
Christmas light season is a sprint, but are you running it alone? 🏃💨 If you spent this past season exhausted on a ladder, it’s time to change the game. I’m sitting down with Shawn Day from Hire Lead & Chill to talk about the "Exit Plan"—how to get off the roof and into the CEO chair. We’re breaking down how to find reliable crews who actually show up, how to lead them through the h...
Marketing in 2026: How to Grow Your Christmas Light Business 09.01.2026 40:11
🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄 Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget. 💰 MARKETING BUDGET = 10% OF REVENUE: $50K business = $5K marketing $100K business = $10K marketing $250K business = $25K marketing $500K business = $50K marketing 🔥 WHAT'S WORKING: ✅ Yard Signs - Still #1 ROI ($3-4...
How to Actually Grow Your Business in 2026 (Not Just Survive) 30.12.2025 1:02:38
🚀 STOP SURVIVING, START GROWING: Your 2026 Blueprint 🚀 Too many Christmas light installers are just surviving - doing the same revenue year after year, stuck at $50K or $100K, working themselves to death. 2026 is the year you stop surviving and start GROWING. Tonight I'm showing you exactly how to scale your business, not just maintain it. Connect with me: 🔗 Website: ChristmasLights.io 📱...
Why Cheap Christmas Light Installers Are Losing Money 13.11.2025 55:18
Are cheap installers hurting your Christmas light business? Tonight we’re breaking down the REAL reason so many installers race to the bottom… and why it’s destroying their profits, their confidence, and their ability to grow. If you’ve ever said “People in my area won’t pay that much,” this video is going to change everything. In this live training, we’ll cover: 🔥 Why cheap pricing keeps you bro...
How to Go From $50K to $500K Christmas Lights 11.11.2025 1:12:09
🚀 The Math Behind a $500K Christmas Light Business (Numbers Don't Lie) 🚀 Want to hit $500K? It's all about the math. Most installers are stuck at $50K because their numbers are wrong. Today I'm breaking down the EXACT math that gets you to $500K - average tickets, lead volume, and close rates that actually work. 💰 THE AVERAGE TICKET BREAKDOWN: At $1,000 average ticket = 500 jobs...
Marco's Question About Quotes + 4 More You've Been Asking 07.11.2025 1:07:39
🎄 Your Top Christmas Light Questions - ANSWERED! 🎄 Marco hit me up asking about in-person quotes, and it got me thinking - you guys have been asking some GREAT questions lately. So I'm answering Marco's question plus 4 more that keep coming up in my DMs and Facebook group. 🔥 QUESTIONS COVERED: ✅ Marco's Question: Should I do in-person or online quotes? ✅ "How do I handle t...
From $600 to $2,000 Jobs: The ONE Thing That Changed Everything 06.11.2025 1:08:26
🚀 The Single Change That TRIPLED My Christmas Light Profits I used to struggle with $600 Christmas light jobs just like everyone else. I was working twice as hard for half the money, competing with every $4/foot installer in town. Then I discovered ONE simple shift that changed everything - and I'm about to share it with you. What You'll Discover: ✅ The ONE mindset shift that took me f...
How to Quote Christmas Lights in 2025 30.10.2025 1:09:07
🎄 STOP Quoting Like a Rookie - Here's How Pros Do It in 2025 Most Christmas light installers are KILLING their profits with amateur quoting mistakes. They're measuring wrong, pricing wrong, and presenting wrong - and it shows. In this video, I'll show you exactly how to quote like a seasoned professional and command premium prices. What You'll Learn: ✅ My exact quoting formul...
Christmas Light Q&A: Pricing, Installation, and Business Tips 27.10.2025 1:05:18
You asked, I'm answering. Let's talk Christmas lights. I get hundreds of questions every week about starting and growing a Christmas light business. Today I'm answering your most common questions about pricing, installation techniques, and building a profitable business. What we're covering: PRICING QUESTIONS: • "How much should I charge per foot?" • "What do I d...
Christmas Lights Pricing Wars: Why Cheap Always Loses 21.10.2025 57:04
The $4/foot guy down the street just went out of business. Again. Every Christmas season, the same story plays out: New installers come in charging rock-bottom prices, steal a bunch of customers, then disappear by February. Meanwhile, the premium-priced pros keep growing year after year. Here's why cheap ALWAYS loses the pricing war: The Cheap Guy's Death Spiral: • Can't afford qual...
Christmas Light Business: It's GO TIME (Stop Waiting, Start Winning) 13.10.2025 59:54
ENOUGH WAITING. ENOUGH EXCUSES. IT'S GO TIME. While you've been "getting ready to get ready," your competition is out there booking jobs, hiring crews, and preparing to dominate this Christmas season. The waiting game is OVER. What "waiting" looks like: • "I'll start next month" • "I need to watch more videos first" • "I'm not ready...
Christmas Lights Business Questions Answered: Your Complete Guide to Scaling Success 09.10.2025 1:03:04
Join Jason Geiman as he dives into valuable insights for holiday lighting businesses. In this Q&A session, Jason covers a range of important topics including setting goals for 2025, strategies for increasing pricing, and the importance of a confident mindset when communicating with customers. Learn about the significance of filler words in sales calls, the relevance of mindset and action-takin...
Why Christmas Light Businesses Get Stuck at $50K (And How to Break Through) 06.10.2025 57:05
Hit $50K and can't grow past it? You're not alone. Most Christmas light businesses plateau at $50K because they're still thinking like a one-person operation. You're the installer, salesperson, and manager all at once. The $50K trap: • You can only install so many houses yourself • No systems = everything depends on YOU • Pricing too low to hire quality help • Working IN the bu...
$100K Christmas Light Secret: Doers Win, Learners Fail 20.09.2025 1:10:56
The harsh truth nobody wants to hear about building a $100K Christmas light business... After helping hundreds of people start Christmas light businesses, I've noticed something disturbing: The people who watch every YouTube video, take every course, and "learn" the most... are the LEAST likely to hit $100K. Meanwhile, the ones who take messy action with incomplete knowledge. They&a...
Why 90% of Christmas Light Businesses Fail at Staffing 15.09.2025 1:08:27
The brutal truth about why most Christmas light businesses crash and burn before they even get started... Join Jason Geiman and Shawn Day https://hireleadchill.com "The Hiring King" as they expose the #1 reason 90% of Christmas light businesses FAIL - and it's not what you think. What You'll Discover LIVE: • The 3 deadly hiring mistakes that kill Christmas light businesses bef...
$30K in 30 Days Installing Christmas Lights: Realistic or Ridiculous? 09.09.2025 1:05:43
Is it really possible to make $30,000 in just one month installing Christmas lights? In this video, I break down the math, the reality, and what it actually takes to hit this ambitious monthly income goal during peak Christmas light season. I'll show you real examples from my students who've achieved $30K+ months, the exact strategies they used, and whether this kind of income is sustain...
Yes, People Pay $2000+ for Christmas Lights (Here's How to Find Them) 09.08.2025 1:10:33
🎄 Yes, People Pay $2000+ for Christmas Lights (Here's How to Find Them) Here are the list and stuff to start a Christmas lighting business. Need Christmas Lights or training https://www.christmaslights.io ❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄 https://christmaslights.io/in-person-training Nee...
Ask Me Anything: Building Six-Figure Service Businesses 06.08.2025 1:41:12
Live Q&A session for service business owners! Ask me anything about building six-figure businesses - pricing, marketing, scaling, hiring, systems, or whatever's keeping you stuck. Real questions, real answers from someone who's actually built multiple successful service businesses.
Startup to Scale: Dan and Paul's Christmas Light Install Business Journey 03.08.2025 1:02:55
🎄 From Startup to Scale: Dan and Paul's Christmas Light Install Business Journey Ever wonder what it REALLY takes to build a Christmas light business from zero to six-figures? Tonight I'm sitting down with Dan and Paul - two of my most successful students - to break down their complete journey. Here are the list and stuff to start a Christmas lighting business. Need Christmas Lights or...
Marketing That Actually Works for Christmas Lights Businesses 31.07.2025 1:07:25
Stop wasting money on marketing that doesn't work. The proven strategies that actually generate customers for service businesses - from someone who's built multiple six-figure operations and coached hundreds of others.
Christmas Light Installer Scaling Secrets: From Solo to $500K+ 27.07.2025 1:01:41
🎄 Christmas Light Installer Scaling Secrets: From Solo to $500K+ (Your Questions Answered) Ready to break through the ceiling and scale your Christmas light business to serious money? I'm going LIVE to answer your toughest scaling questions and reveal the exact systems my students use to go from solo operators to $500K+ operations. 🚀 What We'll Cover Tonight: ✅ How to hire and manage...
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