Chris Malta's EBiz Insider Podcast

People jump headfirst into selling online with zero long-term thinking. They find a product, get excited, and convince themselves it's the perfect way to make money. If that product happens to be seasonal, they feel like they've hit the jackpot. Sales start rolling in, and for a couple of months, everything looks great. Then suddenly, it stops. Demand vanishes, inventory sits, and they're left won...

So, keywords. You know, those magical little words that determine whether someone finds your business online or ends up watching cat videos instead. Everyone treats them like some kind of ancient wizardry, but most people get them completely wrong. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Every few months, there's some big, dramatic announcement about how SEO is dead, Google's crumbling, and some new technology's about to rewrite the internet as we know it. Yeah, here we go again. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Good sales copy is that magical balancing act between features and benefits. Let's be honest, most people writing product descriptions are either giving a boring laundry list of technical specs or gushing about how life-changing their product is without actually explaining what it does. And both of those approaches? Completely useless. Be sure to Subscribe to the Show ! Find much more TRUTH about...

Apparently, there's a whole lot of confusion around product videos. Some so-called eCommerce "experts" out there would have you believe that no matter what you sell, you absolutely need a product video. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

You know those little lines from movies, TV shows, or ads that get burned into your brain? Stuff like "I'll be back" or "How you doin'?" They're more than just words. They're tiny time machines that take you right back to the first time you heard them. And guess what? That same power that makes people quote movies for decades is exactly what can make your ecommerce brand unforgettable. Be sure to...

Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping them alive? And then there are people who actually look for new stuff, dig around for unique finds, and don't just hit the "Buy Now" button like a robot? Those two groups? They're completely different types of online shoppers, and if you're running your own business,...

Product images; honestly, most ecommerce stores are messing this up. People think snapping a few high-res shots or downloading some stock pics and slapping them on a website is enough, but no. Your product photos aren't just there to look pretty. They're the closest thing your customers have to holding the product in their hands, so if your images don't do the job, you're losing sales. Be sure to...

Marketers love to use this but customers don't always realize they're falling for it; nostalgia. It's like a cheat code for getting people emotionally invested in a product. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Something that's probably the least exciting thing in ecommerce but weirdly important, is naming your images. Yeah, I know, nobody's waking up in the morning thinking, "Oh wow, I can't wait to organize my product images today." But hear me out. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

I wanna get into this whole "multiple streams of income" thing because, honestly, it's one of the biggest traps out there. You hear people pushing courses, systems, and get-rich-quick nonsense, all preaching the same thing. Build a bunch of businesses and watch the money roll in. Sounds amazing, right? Well, here's the hard truth. Be sure to Subscribe to the Show ! Find much more TRUTH about EComm...

Let's talk about light and shadow. I know, not the most thrilling topic at first glance, but hear me out. These two little things can make or break your marketing visuals. People don't even realize it, but lighting sets the mood before they've read a single word or processed what they're looking at. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

A lot of small business owners stress about the idea that they've got to compete with big brands. It's easy to feel like you're always playing catch-up, like you're some tiny fish in a sea full of corporate sharks. But here's the thing. You don't actually have to beat the big guys to succeed. You can use them. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

When people shop online, they can't touch, feel, or try on a product. The only thing they have to go by is your images. If those images look bad, they're not buying. Simple as that. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

UX, short for "user experience," is exactly what it sounds like. It's how people feel when they use your website. Is it fast? Easy to navigate? Pleasant to look at? Or does it feel like a frustrating puzzle that makes people want to throw their phone across the room? If your UX is bad, visitors are gonna leave faster than you can say "back button," and Google is gonna notice. Be sure to Subscribe...

Pricing is where a lot of people screw up their entire business without even realizing it. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let's be honest, inventory management isn't exactly the most thrilling topic. Nobody wakes up excited to count stock or check supplier updates, but if you ignore it, you're basically setting your business up to crash and burn. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Remember when Google was basically just a parrot? You'd type "best running shoes", and it'd spit back every page that had those exact words, whether it was useful or not. And for a while, we just accepted that. Not anymore. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Why do companies throw insane amounts of money at Google ads? Like, why would anyone pay twenty bucks just to get someone to click on an ad for a pair of sneakers? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Looking for a wholesale supplier you can use to sell online? Ever come across one of those "free wholesale directories" online and think, wow, what an amazing deal? Yeah, well, that amazing deal is probably the fastest way to waste your time, wreck your credibility, and maybe even get scammed. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Have you ever tried to find a real wholesaler for your online business and felt like you just stumbled into a black market scam? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

You don't need a fancy marketing campaign if your customer service is on point because happy customers do the marketing for you. Word of mouth is still the most powerful sales tool on the planet, and great service is what fuels it. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Every time Google does anything, SEO "experts" start running around screaming about the end of the world. This time, the latest doomsday prophecy is all about Google's generative AI search results. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Google is the almighty gatekeeper of the internet. You wanna be seen? You wanna get clicks? You wanna show up when someone types in "best coffee maker for lazy people"? Well, then you're at Google's mercy. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Once again, a bunch of people are running around like their websites are on fire. Every time Google rolls out a big update, there's a wave of panic, a bunch of "SEO experts" screaming about the sky falling, and a lot of business owners wondering why their traffic suddenly disappeared. Meanwhile, my students and I? We didn't lose traffic. We actually gained it. Be sure to Subscribe to the Show ! Fi...