Chris Malta's EBiz Insider Podcast

We all know what it's like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise, and your brain just shuts down. That same thing happens online, only way faster. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

If you've got a website and you're trying to get more traffic, this is one of those things you need to understand unless you enjoy screaming into the void while Google completely ignores you. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

You walk around a department store, you're gonna see an entire aisle dedicated to toasters at some point in your journey. Like, how many different ways do we need to heat bread? That's exactly what happens online too. People selling the same old boring stuff, thinking they're gonna make it big. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Alright, picture this. You're scrolling online, looking for something, maybe a new coffee maker, maybe a pair of shoes, maybe just wasting time while pretending to be productive. And boom, you see a product. But do you stop and read every word of the description? No. You skim, you scan, you make split-second decisions based on a few key words and some flashy images. That's how online shoppers oper...

We've all seen a product online and wondered, "Who on earth is buying that?" Some of these things make no sense. But then, somehow, they sell. Meanwhile, someone else is out here trying to push a totally reasonable, useful product, and it's just sitting there collecting digital dust. Why? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let me guess, you've seen Shopify Collective and thought, "Hey, that sounds like an easy way to make money." Shopify sure makes it sound that way. Just add products from other Shopify stores to your site, let them handle fulfillment, and boom, you're raking in sales. Except, yeah, that's not the whole story. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Where does the most money actually come from when you're selling stuff online? People always assume they just need to find something people need, slap it on a website, and boom, sales roll in. But it doesn't work that way. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

You ever scroll through a website, see a product photo, and suddenly feel like you need it? Even when you don't actually need it, something about the image makes you want to pull out your wallet anyway. That's not an accident. That's the power of a great product image. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

We've all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Some websites just seem to pop up first on Google like they've got VIP passes, while others are buried so deep you'd need a search party to find them. That's all thanks to Google PageRank. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

People don't buy things just because they exist. Nobody wakes up thinking, "Wow, I hope I see a random ad for a new mop today." No, people buy stuff because they have problems. Big ones, small ones, mildly irritating ones. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Ever watch people set themselves up for failure right out of the gate? I see it all the time. It's like watching someone put together Ikea furniture without reading the instructions. You just know disaster's coming. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let's have a conversation about wholesale, because honestly, most people screw this up before they even get started. They think they can just email a supplier, grab some cheap products, and boom, instant profits. That dog won't hunt here. This rodeo's a different breed. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Print on Demand, or POD, has so many people thinking it's gonna make them rich when it's really just setting them up for frustration. If you've ever thought, "Hey, I'll slap some designs on T-shirts and coffee mugs, throw them on a website, and boom, passive income," I hate to break it to you, but that's not how this works. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on...

Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring technical stuff, but they're actually like little windows into what people are feeling. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let's talk about the absolute disaster that is bad eCommerce design. We both know you've seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that's what I call the dreaded staring contest, and it'll wreck your sales. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Here's something most businesses screw up; storytelling in copywriting. I know what you're thinking. "Storytelling? I'm just trying to sell a product, not write a novel." But here's the thing. People don't buy products. They buy the version of themselves they imagine when they use those products. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Some people swear by social media ads. Others say they're a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there's no magic. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren't sitting around, hoping you'll ask nicely for an account. They don't care about your dream of building a business. They care about selling their products to people who won't waste their time. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on...

There's something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I'm talking about. That little trick where a product's original price is shown with a line through it, and a lower price is slapped next to it to make people think they're getting a deal. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Shopify's got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, you're a business owner. Sounds great, right? Except it's completely wrong, and it's exactly why most people fail. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let's get something straight. Every time Google so much as burps, SEO consultants act like the world's ending. They throw around scary words like "algorithm update" and "ranking volatility" to convince businesses they need expensive fixes. But here's the reality; Google's not out to get you. It's just trying to make search results better. Be sure to Subscribe to the Show ! Find much more TRUTH abo...

People treat SEO like some kind of secret sauce, like it's the only thing keeping their business afloat. But here's the truth. SEO is a crutch. It only exists because search engines still haven't figured out how to fully understand human communication. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

The internet's basically a giant city, full of neighborhoods. Some are busy and packed with people, while others are ghost towns nobody visits. Links are the roads between them, and if your website has no connections, it's sitting in the middle of nowhere with a "for sale" sign nobody sees. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Way too many online sellers get this wrong; they think that more is always better. They pack their websites with endless products, flashy banners, pop-ups screaming for attention, and menus so cluttered they look like a conspiracy theorist's bulletin board. And then they wonder why people leave without buying anything. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my s...