Chris Malta's EBiz Insider Podcast

So, you've found a wholesaler. You love their products. You send that first message, all excited, ready to start selling, and then boom, rejected. A big, fat no. Feels like someone just slammed the door in your face, right? That doesn't mean it's over. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

This is a problem that every online seller has faced at least once; lousy supplier photos. You spend all this time picking the perfect product, making sure it's something people actually want, setting up your store, and then what do you get? Some grainy, low-resolution, looks-like-it-was-taken-on-a-potato product image that wouldn't even pass for a Craigslist listing. Be sure to Subscribe to the S...

You know that feeling when you walk into a store and immediately feel like turning around? Maybe the lighting is weird, maybe it smells like a mix of cardboard and sadness, or maybe it's just off in a way you can't quite explain. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Every so often, some marketing guru pops up waving around some overpriced tool like it's the holy grail of online success. They act like they've uncovered some big, juicy secret, when really, they're just selling you something you could've found for free with a little patience and common sense. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Every time Google rolls out a new update, the so-called "SEO experts" start running around like their hair's on fire and their backsides are catchin'. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Picture this. You walk into a store, and instead of neatly arranged aisles, there's just a massive pile of random stuff. Shoes, canned beans, yoga mats, power drills; just one giant, chaotic heap. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Let's talk about words. Not just any words, but the kind that actually make people stop, pay attention, and, more importantly, buy. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Alright, let's get into something that most people don't even think about when they're setting up an online store; color. Yeah, color. Not just making things "look nice" or picking your favorite shade of blue because you think it's pretty. I'm talking about how color literally shapes the way people feel when they land on your site. Be sure to Subscribe to the Show ! Find much more TRUTH about ECom...

We need to have a conversation about persuasion. Not the sleazy, used-car-salesman type, but the real kind; the kind that's been shaping human decisions since the first merchant set up shop in a marketplace. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

The internet is packed with people trying to sell you a dream. "Start an online business! Work from the beach! Make six figures in your sleep!" Sounds amazing, right? Except, that's not how any of this works. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Some people think running an eCommerce business is all about big moves; huge product launches, massive ad campaigns, and game-changing strategies. But let's be real. It's not those big, flashy moments that keep a business running. It's the stuff you do every single day. | Chris Malta's EBiz Insider Podcast

Have you ever walked into a store and felt like you've seen the same five products a hundred times before? Like, how many different phone chargers does the world really need? Well, that same thing happens in online sales, and if you're trying to make money selling the most common, generic products, you're setting yourself up for failure. Be sure to Subscribe to the Show ! Find much more TRUTH abou...

This is one of the biggest mental traps people fall into in online sales. The sunk cost fallacy. You ever keep dumping money, time, or effort into something that's clearly going nowhere just because you've already put so much into it? Of course, you have. Everybody has. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .

Have you ever seen a business and just know, within two seconds, that it's gonna fail? Maybe the name is something ridiculous like "SuperDuperSavingsOnline4U" or the website looks like it was designed in 1999 by someone using a free trial of Microsoft Paint. Or worse, the logo is just plain text slapped in the top corner like the owner couldn't be bothered to make an effort. The problem? No brandi...

Let's talk about Confirmation Bias , the silent killer of eCommerce businesses. And no, I'm not talking about some supervillain in a Marvel movie; I'm talking about that sneaky little voice in your head that tells you, "Hey, I love this idea, so everyone else will too!" Spoiler alert: That's how you end up broke, bitter, and knee-deep in unsold inventory. Be sure to  Subscribe to the Show! Find mu...

Ever wonder why certain brands just feel right? You walk into a store, visit a website, or even glance at a logo, and something about it just clicks. That's not an accident. That's color doing its job. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .

Ever feel like banks are all running some kind of secret game? They've got the big signs, the marble floors, the fancy pens they don't let you keep, and the overly friendly greeter whose entire job is to make you forget that this place exists to take your money. But once you start running a business, that game gets real. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on m...

AI in e-commerce is officially the new buzzword every scammer is milking for all it's worth. If you've spent more than five minutes on YouTube, you've seen them. The so-called experts pushing AI as the magic button for building an online business. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .

Let's talk about backorders. You know, that lovely surprise when you sell a product, only to find out it's actually not in stock. Fun times. Whether you're dropshipping, running your own inventory, or just trying to keep your eCommerce business from spontaneously combusting, backorders are like that one friend who always shows up late and somehow still manages to ruin your whole night. Be sure to ...

So, I get this email today from some big-name eCommerce marketer, and they're all hyped up about winning an award from the United Nations. Yeah, sure. The UN is just out here recognizing online marketers now. Right. That's like McDonald's giving out Michelin stars. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .

The point of diminishing returns is where so many eCommerce businesses go to die. It's the invisible trap that sneaks up on you when you think you're doing everything right; pricing competitively, driving more sales, scaling up - only to realize you're somehow making less money despite selling more . Yeah, it's a cruel joke. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce ...

Automatic Product Feeds are one of those things that sound amazing until you actually use them. They're like those diet pills that promise you'll lose 20 pounds in a week while eating cheeseburgers; too good to be true, and the side effects will wreck you. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .

Let's talk about Amazon , the so-called dream platform for home businesses. You've heard the pitch a thousand times: "Start selling on Amazon, work from home, make six figures while sipping coffee in your pajamas!" Sounds amazing, right? Yeah, that's because it's a sales pitch , not reality. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .

Alright, let's talk about AliExpress , also known as the business killer disguised as a shortcut. If you've never heard of it, congratulations, you've avoided a world of pain. If you have heard of it and you're thinking about using it, take a deep breath and back away slowly. And if you're already knee-deep in AliExpress orders, I'm sorry, you're probably already in damage control mode. Be sure to...

AI is basically the new-age Article Spinner, but with better branding and way more hype. And, of course, every self-proclaimed "marketing expert" on YouTube is losing their minds over it. They're all promising you that AI is the magic shortcut to making money online. Be sure to  Subscribe to the Show! Find much more TRUTH about ECommerce  on my site .