CHPA
CHPA Chat
Where the issues, people and behind the scenes of the self-care industry happen. Hear from staff, industry thought leaders and those who pioneered some of the brands we know and love.
Be sure to visit the podcast's website and support the creator: www.chpa.org
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Episodes
#12 What Can Healthcare Learn from Wayfair? Lessons on Customer Engagement and Behaviors 01.11.2021 31:03
What can big online retailers teach the Dietary Supplements Industry? Engaging customers is the tip of the iceberg. Join Wayfair's Head of Product Development, Matt Phillips, and John Troup to explore consumer engagement and how dietary supplements companies can help provide online services that build brand loyalty and keep people coming back. Hosted by: John Troup, Ph. D.
#11 Digital Platforms that are Changing Healthcare 18.10.2021 38:08
As healthcare transitions from a delivery to 'self-owned' care model, effective solutions that engage consumers are needed. New growth strategies are going to help us integrate digital platforms and create new models of care. During this episode, John Troup and Jenna Philips share the latest insights on the world of digital platforms and how they influence consumer engagement. Hosted by: John Trou...
#10 Turning Healthcare Rightside Up, Starting with People; Translating Science Into Improved Health 20.09.2021 30:43
Healthcare is upside down. What can the scientific breakthroughs of COVID-19 vaccines mean for further wellness innovation? Hear from Oscar Franco, MD, as he shares his own journey to wellness, providing insights about barriers to optimal global health, and what it is going to take to create positive health trajectories for consumers and communities. This episode will inspire consumer healthcare c...
#9 Medfluencers - Supporting Trusted Brands on Social Media and Beyond 06.09.2021 19:27
Host Anita Brikman sits down with board-certified pediatrician and co-founder of Forever Freckled, Dr. Katie Friedman. Together, they discuss the rise of the healthcare social media influencer and how consumer healthcare product companies can leverage this ever-evolving form of marketing to reach consumers through those they already trust. Dr. Katie also provides some must-know tips to consider wh...
#8 Dietary Supplements in Healthcare: Can They be Part of Health Systems? 20.08.2021 31:52
Dr. John Troup speaks with Dr. Paul Keckley on the future integration of dietary supplements into the healthcare world, including what it will take for dietary supplements to be eligible for FSA/HSA benefits. They explore the influences of the changing self-care industry on disease prevention and optimal well-being. Hosted by: John Troup, Ph. D.
#7 Building Consumer Trust: Multicultural Brand Marketing 02.08.2021 27:00
The consumer healthcare industry is leading change and making a positive difference. Advancing the beauty of diversity through multicultural marketing starts with connecting with consumers. These industry leaders discuss how it is done - and it as simple as authentically representing those people and communities we serve. Hosted by: Anita Brikman
#6 The History of DSHEA and Its Founding Mothers and Fathers 19.07.2021 55:34
Ever wonder how DSHEA became the regulatory framework for the dietary supplements industry? Join pioneers Patricia Knight, Scott Bass, and Loren Israelsen — three of the most influential people who advocated for this legislation in 1994 — as they share stories on how they got it done and why the industry can benefit from its modernization 27 years later. Hosted by: John Troup, VP of Dietary Supple...
#4 Scientific Credibility of the Dietary Supplements Category - Issues and Opportunities 21.06.2021 27:47
How has consumer empowerment, trust, and confidence in dietary supplements contributed to growth in the self-care aisle? With more than 70,000 products on the market, the dietary supplements segment has just experienced its largest annual growth rate since 1997. While the category is well regulated, gaps in quality assurance are out there along with some inappropriate claims and adulterated produc...
#3 Environmental Policy Meets Consumer Healthcare at the State Level 07.06.2021 33:37
What does climate change and environmental policy have to do with FDA approved self-care products? More than you'd think! Hear from CHPA's VP of State & Local Government Affairs, Carlos Gutierrez, and Managing Partner of MainStreet Advocates, Kevin Canan, as they dig into what's ahead for the consumer healthcare industry when it comes to environmental rules and regulations. You won't want to miss...
#2 Dietary Supplements and the Pandemic Boom in Wellness 17.05.2021 28:46
There is a critical shift happening. We are moving from managing disease to managing health. Consumers are motivated to be healthy more than ever. Covid-19 has taught us a lot about minimizing our risk, and focusing on wellness and prevention and in our lives. Anita and John dig into what this shift means to the consumer healthcare industry and specifically the dietary supplements category. Hosted...
CHPA Chat Trailer 15.04.2021 0:40
How has consumer empowerment, trust, and confidence in personal healthcare products contributed to growth in the self-care aisle? How is policy shaped inside-the-beltway and out in the states? What are CHPA's regulatory priorities? The role of wellness, prevention, and personal health management is changing; are you ready to dig in with us and have some fun along the way?! Welcome to CHPA Chat, th...
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