China Tourism Tuesday

What’s really driving Chinese outbound travel in 2026? In Episode 36 of China Tourism Tuesday, we dive deep into the latest May Day outbound travel trends, unpacking the data, personal experiences, industry war stories, and key insights shaping the market right now. From the growing influence of the economy on traveler behavior, to the rise of experiential tourism and immersive destination content...

In today’s episode of China Tourism Tuesday, we are thrilled to sit down with two industry experts - Alfred Li and Antonio Teijeiro - to dive deep into the most pressing trends shaping China’s tourism landscape, especially as the highly anticipated May 1st holiday approaches. Together, we explore the booming outbound tourism market, breaking down how post-pandemic travel habits have shifted and wh...

In today’s episode of China Tourism Tuesday, we are thrilled to sit down with two industry experts - Alfred Li and Antonio Teijeiro - to dive deep into the most pressing trends shaping China’s tourism landscape, especially as the highly anticipated May 1st holiday approaches. Together, we explore the booming outbound tourism market, breaking down how post-pandemic travel habits have shifted and wh...

In  our latest episode 34 of the China Tourism Tuesday podcast series we have the well respected China outbound tourism industry veteran,  @AlfredLi, as a special guest. Having served in various roles for 13  years with New Zealand Tourism and ultimately serving as their China  manager, Alfred has a depth of insight into the China tourism market  that is hard to match. Bes...

In Episode 33 of China Tourism Tuesday ,  we sit down with Jane Carter and Qing Hui from China Outbound and  Inbound Travel Market (COITM), to unpack what’s happening on the ground  right now. With COITM kicking off soon in Beijing, we discuss what  this signals for the industry, how sentiment has shifted among Chinese  travel professionals, and what destinations, hotels,...

In Episode 33 of China Tourism Tuesday , we sit down with Jane Carter and Qing Hui from China Outbound and Inbound Travel Market (COITM), to unpack what’s happening on the ground right now. With COITM kicking off soon in Beijing, we discuss what this signals for the industry, how sentiment has shifted among Chinese travel professionals, and what destinations, hotels, and tourism boards should real...

In today’s episode of China Tourism Tuesday, we sit down with Charel van Dam, Marketing Director of the Netherlands Board of Tourism and Conventions (NBTC). We explore the past, present, and future of promoting European destinations, through the lens of the Netherlands’ tourism strategy. From what has worked before and which benchmarks have already been met, to today’s best practices and the “low-...

In today’s episode, we review the 2025 travel trends with our China travel trade and digital teams, sharing insider insights from the front lines of RedNote’s global expansion and predicting the next up-and-coming destinations for Chinese outbound tourism, including rising interest in Russia and the Middle East.

Episode 30 of China Tourism Tuesday sits down with Samuel Yu, Senior Marketing Executive for Seychelles Tourism in China, for a wide-ranging conversation on how destinations are navigating a fast-changing China outbound market as we move into 2025 and 2026. From Seychelles’ positioning philosophy in China to key growth segments like MICE, social media strategy, and how tourism boards read economic...

On this week’s episode, we’re diving into the big shifts shaping winter and Christmas travel for Chinese tourists. Russia has suddenly emerged as one of the hottest outbound destinations, even overtaking longtime favourites like Singapore and the UK, thanks to its brand-new visa-free policy for Chinese travellers. Meanwhile, diplomatic tensions with Japan have caused a sharp drop in China-to-Japan...

In this week’s episode of China Tourism Tuesday (Episode 28), we take a close look at the World Travel Market in London and its implications for the China travel industry. We also discuss insights from CIIE in Shanghai and what these major events reveal about the evolving landscape of international destination branding in China. This episode covers the latest visa and travel regulation updates, ne...

On Episode 27, we’re taking a deep dive into the newly released numbers from the October Golden Week holidays, from outbound travel stats and destination rankings to how domestic travel patterns have evolved this year. We’ll also look at the growing wave of Russian tourists visiting China, the renewed enthusiasm among Chinese travelers for Europe, and how Chinese educational tourism is transformin...

In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape Town and the Western Cape are positioning themselves amid rising continental competition, and what South Africa is doing to build a strong, sustainable share of China’s outbound trave...

In this episode, we reflect on the South Africa Tourism Roadshow that just concluded for China, as the China market remains flat from a volume perspective but shows continued growth in high-value spend. China-Thai travel trends and the questions it raises around the ongoing importance of group travel are covered, along with much more of the latest research coming out of the China outbound space.

Today, we chat with Harriet Owalla, a Kenyan travel journalist and African tourism expert. We dive into how Chinese tourism to Africa might unfold, and share our latest research showing East Africa’s travel brand on Rednote is strong - while Southern Africa lags behind, and West & Central African travel brands are just emerging.

In today’s episode of China Tourism Tuesday (Ep. 23), we take you through some of the most important—and surprising—developments shaping outbound Chinese tourism right now. We look at: The Thailand–Cambodia border tensions and how they’re impacting cross-border travel A new surge of Chinese visitors to India as visa access normalizes And our deep-dive report on how Chinese travelers on Red Note ar...

Today, we sit down with Johan van Schalkwyk of the Aquila Collection, to talk about China's rising interest in South African travel – and how South African brands can crack the China market, much like Aquila Collection has managed to do over the past several years. Listen to Johan talk visas, safety, social media strategy and product offerings as Aquila Collection looks to roll out a whole new lev...

Today, we speak to Philip van der Walt of African Travel Company (ATC), an Africa overland truck and camping adventure company that has found real traction in the China market. For those who thought the China market was all glamping and group tours, Philip breaks down play by play how ATC found a real foothold in the China market – proving once and for all that, with the right strategic marketing...

How will Pokemon shape the trends of family travel? For  Episode 20 of China Tourism Tuesday, Michael and Charl sit down to talk  about the latest research in Chinese family travel, and the potential  power of children's media to redirect travel trends. Travel  brands across the world are increasingly faced with changing outbound  Chinese travel dynamics, as travel spend f...

On China Tourism Tuesday episode 19, we sit down with Charlie Andrews, the man looking to bring China's COTTM  2025 to a whole new concept of travel and consumer show: Panda Lifestyle Festival in Chengdu, Sichuan. Listen  to Charlie outline his vision of the Chinese travel and leisure  economy, the evolving preferences of Chinese tourists, and how B2C shows  are the next fronti...

In today's episode, we speak with Asia travel analyst Gary Bowerman about his research on the China outbound travel market, insights on China readiness among both emerging and historically leading destinations for the market, and how he sees the future of travel in APAC.

In today's episode, we talk to Jo Fuhan Zhou, professional livestreamer at Trip.com, about livestream sales in the tourism sector. We cover content trends, user insights, and how exactly the emerging medium of livestream selling is developing in China – and soon – the rest of the world.

We talk to China trade relations expert and practitioner Amy Cheng about how she sees Chinese travel to South Africa and the broader continent, and shares some of her experiences traversing South African cities, wine culture and wildlife.

In this episode, we talk to Mingjie Wang, Chief Correspondent at China Daily based in London and an award-winning documentary presenter and producer. As a key panel presenter at ATM 2025, Mingjie shares his reflections on the Middle East, China and the Gulf, and how Chinese tourism to this region is set to play out over the next several years.

In today's episode, we discuss the Middle East, Arabian Travel Market, and Chinese travel to destinations such as Saudi Arabia, the UAE, Qatar and beyond. We talk about the future of travel and tourism in the Gulf and Middle East, and how policymakers and businesses can shape their vision of the China market - less impressed by big infrastructure, deeply moved by authentic ancient cultures.