China Tourism Tuesday

In today's episode, we discuss the hottest outbound travel packages to the Middle East ahead of China's May 1st Golden Week holidays coming up. We also touch on the recent World Tourism Cities Federation's Hong Kong Fragrant Hills Tourism Summit, where cities from Africa to Eurasia and beyond were given a platform to promote their respective destinations to a broad range of China decision makers.

A teaser for our upcoming Rednote report on the brand power of Middle East destinations on China's highest-spending social platform. We rank each country tourism brand, and talk through what exactly China values most about each destination that makes up the region.

Regina Zhuoqing Li, leading travel journalist and influencer, talks to us about the intersection between Chinese outbound travel and the media platforms that shape perceptions. From consumer preferences to key platforms and key decision makers in the outbound travel landscape, Regina breaks down the latest developments and shares insights into the travel influencer space.

We talk to Ella Lu, Media Relations Specialist at Create Consulting, about opportunities, risks, quirks and current trends in dealing with China's complex media landscape. From state media to trade media, Ella covers crisis communications, familiarisation trips, what do avoid and how to best support Chinese media.

Today, we’re joined by David Liu, former Chairman of Weber Shandwick China and a leader in the China PR industry. David is also a major social media thought leader in China, influencing a huge following on Douyin, Rednote, and Weibo. In this episode, we discuss the best Chinese social media platforms for tourism, how to create campaigns to attract Chinese tourists, how to find the right influencer...

South Africa has the power to go viral on Rednote, but can we unlock the country's true potential? Today, we discuss how Rednote sees South Africa, taking an analytics-based approach to everything from penguins to Afrikaburn, hunting, the Ping Pong World Championships and TTOS. Learn about who in China is thinking about going to South Africa, who the big spenders are and what they're interested in...

In today's episode, we talk to Joe Zou, Commercial Director for Asia at HX Hurtigruten Expedition. Joe talks to us about changes in the China outbound tourism market, the cruise industry, and how consumer preferences continue to evolve.

We sit down with Antonio Teijeiro, a China hotel and tourism industry specialist and general manager of the Kai Wah Plaza Hotel in Kunming, Yunnan. Antonio talks to us about shifting priorities and skills needed to grow in the Chinese tourism ecosystem in the 2020s and beyond.

Featuring Guido Brettschneider, CEO of TUI China, we discuss inbound tourism trends to China, emerging destinations, products and experiences, as local governments across China invest more into attracting inbound travellers to the Middle Kingdom.

A discussion with Beijing based Amy Cheng about a recent visit to the Douyin (Bytedance & Tik-Tok) headquarters in Beijing, China outbound tourism to southern Africa, east Africa, north Africa and the Middle East. 

In episode 3 of China Tourism Tuesday we take a deeper look into which countries, cities and activities were trending on RedNote/Xiaohongshu during the China New Year holidays with some interesting trends emerging around Antartica, Northern Europe, and Africa and Hiking as an activity. The trends are available in our most recent RedNote analytics report available here: https://www.cconsulting.com....

Episode 2 of our China  Tourism Tuesday is now live, check it out! In today's episode we have a  deep dive discussion about Crisis Communications and Issues Management  specifically for the China outbound tourism industry, how it has  evolved, how traditional media continues to play a vital role, how  social media is in the mix but importantly the long overlooked and &nbsp...

The first podcast  episode of China Tourism Tuesday is now live! China Tourism Tuesday is a  weekly podcast show featuring highlights of China's outbound tourism  industry with hosts Charl Albertyn, PhD in Shanghai and Michael Jones in  Amsterdam at 2pm China time. In episode 1 we cover trends from the past  7 days including latest China domestic tourism statistics, new fl...