Checkin to Checkout

Daniele Tedesco is responsible for e-commerce at a company most people have never heard of but everyone has touched. Essity makes $15B in annual revenue selling everything from the napkins at Dunkin' Donuts to incontinence products to medical compression devices. A billion people interact with their products every single day. As Global E-Commerce Process Owner, Daniele and his team built a single...

Wayne Stratbucker has seen both sides of the omnichannel equation. He's helped brands sell on Amazon, Walmart, TikTok Shop, and Instagram. He's watched clients try to modernize their frontend while their ERP runs on a green screen. And he's had it with the LinkedIn vaporware parade of "I built a full e-commerce app in a day." Now, as Senior Ecommerce Strategist at Codel, Wayne works across the ful...

Josh Johnston has replatformed more than once. He's survived the executive pressure, the scope creep, the SI promises that don't hold, and the promotions engine that no out-of-the-box platform can actually handle. Now, as Senior Director of Online Experience at Trail Appliances — a 50-year-old appliance retailer operating across two branches in Western Canada — he's just completed what he calls th...

Most brands overinvest in tactics without understanding what truly sets them apart — and they pay the price. Lauren Goodwin, a seasoned e-commerce strategist, uncovers the hidden keys to differentiation that actually drive sales, especially in the saturated beauty and wellness markets. If your brand is struggling to stand out where it matters most, this episode is your blueprint for real impact. W...

Dan Pearce, CEO of Sovereign Naturals, has spent 30 years watching e-commerce evolve — and he's got a clear-eyed take on where most brands are getting left behind. In this episode, Dan breaks down why the distribution problem is solved, why demand capture is no longer enough, and what it actually takes to build a brand that creates demand from scratch. From TikTok affiliates to doctor interview se...

In this episode, Doug Filella, Director of Digital Commerce and Growth Enablement at APG, shares insights on building and scaling e-commerce operations within a smaller organization. Topics include operationalizing marketing, leveraging customer feedback, and future trends in e-commerce technology. Want any help Personalizing Every Customer Touchpoint? Check out  ⁠⁠https://Mobile1st.com⁠⁠ . Intere...

In this insightful interview, Chad Greiter, Director of Digital Product at Simon, shares his expertise on e-commerce, AI, build vs. buy decisions, and leadership in digital product management. Discover practical strategies, industry trends, and future outlooks to elevate your e-commerce game. Want any help Personalizing Every Customer Touchpoint? Check out  ⁠https://Mobile1st.com⁠ . Interested in...

The Future of Amazon E-commerce and Digital Strategy with Giovanni Papini In this episode, we explore the evolving landscape of Amazon e-commerce, innovative strategies for brands, and the impact of AI on marketing. Giovanni Papini, an expert in Amazon marketplace dynamics from Milan, provides a sharp insights into how brands can strategically leverage Amazon and adapt to technological shifts. Wan...

In this conversation, Andrew Horwat shares valuable insights into the world of e-commerce, emphasizing the importance of collaboration, testing, and understanding consumer needs. He discusses the structure of his team, the significance of resonance over reach in marketing, and the challenges of navigating brand guidelines. Andrew also reflects on learning from failures, the critical role of differ...

In this conversation, Anna, the Director of E-commerce for Buff City Soap, shares her insights on leading a small e-commerce team, the importance of storytelling in digital marketing, and the challenges of integrating online and offline retail experiences. She discusses the role of AI in enhancing customer engagement and retention strategies, emphasizing the need for personalization in e-commerce....

In this conversation, Andrew Mosko, Director of D2C and Digital at Throne Sport Coffee, shares insights into his role overseeing digital commerce and marketing strategies. He discusses the evolution of e-commerce, the importance of agency support, and the lessons learned from failures in the industry. The conversation also delves into the impact of AI on consumer behavior, the significance of effe...

In this conversation, Dimitri Anderson, CIO and Head of E-Commerce and Marketplace Strategy at Leroy Merlin, shares insights into his hybrid role that combines technology and business to drive growth. He emphasizes the importance of user feedback, innovative features, and A/B testing in e-commerce. Dimitri discusses the challenges of advertising overspending and the role of AI in enhancing custome...

In this conversation, Kasey Wiese, the Director of E-commerce at Liberty Safe, shares insights into her role and the challenges of leading an e-commerce team. She discusses the importance of prioritization, delegation, and emotional resilience in leadership. Kasey emphasizes the need for a culture of experimentation and the complexities of personalization in e-commerce. She also reflects on the st...

This is the first episode of Season 2. Episodes in season 2 will be released weekly and will be 30 minutes long. In this episode, Garrett Peters, CEO and co-founder of Duncan and Stone Paper Company, shares insights into his daily responsibilities, the challenges of running an e-commerce business, and the lessons learned from failures. He discusses the importance of breaking down new tasks into ma...

In this conversation, Jonah, the director of commerce and growth at ProShop, discusses his role in building a golf community through e-commerce and content marketing. He shares insights on team structure, customer acquisition, and the challenges of navigating social media platforms like TikTok. Jonah emphasizes the importance of storytelling in brand building, the complexities of attribution repor...

"But our brand is different." It is the most dangerous phrase in enterprise e-commerce. It leads to tech debt, bloated roadmaps, and a digital ecosystem that represents a graveyard of "nice-to-have" features that never scale. In this episode (our first-ever LIVE recording!), we sit down with Grace Edinger , Director of Ecommerce Product Management at Stanley Black & Decker . Grace is responsib...

Brian “Purk” Purkiss leads D2C acquisition and the ecommerce site for Honest Paws at OnePet. In this episode, Brian gets honest about what actually moves conversion and what just burns time. We dig into the puzzle of ecommerce decision making, how to turn tiny wins into big results, and why the bravest thing you can do is sometimes remove the shiny thing you just added. You’ll hear: Why small, mea...

Should Amazon really be the enemy of DTC? Most e-commerce leaders will tell you to prioritize your own site, own the customer, and push for loyalty. But Tom Funk — E-Commerce Director at Ann Clark Ltd. and veteran of Vermont Teddy Bear, Keurig Green Mountain, and Gardener’s Supply — has a very different take. In this episode of Check In to Check Out , Tom shares why Amazon actually delivers a bett...

Paige Chilson joins Check In to Check Out days after a layoff and refuses to spin it. She talks about stepping back to remember who you are outside the dashboard, why e-commerce feels like you’re “in trouble” 24 hours a day, and the simple superpower most leaders ignore: knowing your limits and hiring around them. We get into funnel-based org design, the line between agency and in-house, the inter...

In this conversation, John Arquete, an experienced e-commerce director, shares insights on managing an e-commerce business through challenging times. He discusses the importance of team dynamics, effective communication, and understanding customer needs. John reflects on his career journey, the lessons learned from failures, and the impact of economic changes on e-commerce strategies. He emphasize...

In this episode of Checkin to Checkout , we sit down with Justin Rinaldi , Director of Marketing and E-Commerce at Safety Speed Manufacturing, to unpack the trends shaping how customers make purchasing decisions today. From the decline of trust in search engines to the rise of "brand shepherds" (not influencers), Justin shares why building great user experiences—both on and off your site—is now mi...

In this conversation, Adam Riback, Director of Digital at PS Seasoning, shares insights into the complexities of e-commerce marketing, the importance of understanding consumer behavior, and the challenges of managing digital strategies. He discusses his career journey, the role of agencies, the significance of consumer feedback, and the necessity of adapting to market changes. Adam emphasizes the...

In this episode of Checkin to Checkout , we sit down with Brit Tucker , VP of Product and Technology at Society6, to unpack the real-world chaos and clarity behind one of e-commerce’s most daunting projects: replatforming. Brit leads a team that spans product, technology, UX, analytics, customer service, and operations—and recently spearheaded Society6’s successful 18-month migration to Shopify. S...

What do you do when your therapist can’t handle your conversion rate anxiety? You cancel therapy. At least that’s what Girish Joshi did. In this episode, Girish (Director of E-Commerce at LG) unloads the real emotional cost of running a P&L, why he checks revenue dashboards the way some people check horoscopes, and how irritation might be his secret superpower. We get into: Why most frameworks...

In this episode of Check In to Checkout , Mobile1st’s CPO Justin Aronstein and Director of Optimization Connor Burke sit down with Luis, the dynamic Senior Director of Digital Route to Consumer at Moët Hennessy. What starts as a laugh over shorts at a formal sales convention turns into one of the most insightful deep dives we've had into modern e-commerce strategy. Luis unpacks how digital is rede...