Justin Aronstein
Checkin to Checkout
We tell the stories of e-commerce leaders and let them explain how they got where they are, and where they think e-commerce is going in the next 12 months. In every episode, we uncover something that only this e-commerce leader can explain
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Episodes
Sell Stories Not Product - Kyle Cole Video 13.06.2025 39:07
Most e-commerce stories start with product-market fit. This one started with Frodo. On this episode of Check-In to Check-Out , we talk with Kyle Cole, co-founder of The Hero’s Journal—a journaling brand built on the idea that life gets easier when you start seeing yourself as the main character. What started as a nerdy side project turned into a seven-figure DTC brand powered by story, community,...
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