Chasing Simple Marketing for Entrepreneurs

2023 Marketing Predictions Interest rates are up, houses aren’t selling, and we’ve been hearing rumblings about a recession for MONTHS now. My own father in law, who works in the mortgage industry told us just this week that the market is looking eerily like it did back in 2008. So while I’m certainly no expert in the economy or any of that stuff, I’m definitely a hope for the best, but prepare fo...

Pinterest Strategy For Business in 2022 When I first started my business back in 2018, everyone was going on and on about how important it was to get your content out on Pinterest. So, I figured it was important and if the experts said to do it, then I’d do it. In fact, one of my first investments as a business owner was Tailwind. And right away I started to see traffic and traction, so I kept at...

Sustainable Business Management Because you’re tuned into this podcast, I know that you want to see more simplicity in your life and business. I mean, why else would you download a business episode from a podcast called Chasing Simple, right? But maybe simplicity and sustainability sound great in theory, but are hard for you to practically come by. And you certainly aren’t alone in that. I believe...

Automating Black Friday Sales Black Friday sales – you either love them or hate them as a business owner. I had quite a few clients this year tell me they didn’t want to even do anything for Black Friday, because they just wanted to be present and not worry about work. Which I am 100% here for. I feel the same way about just wanting to be present with my husband and family during the holiday...

Social Media Management For Small Business Today, I’m going to share 4 ways you can making social media management for small business easier and help your SMM get the results you’re looking for. If you’ve ever worked with a Social Media Manager, you probably hired them hoping to see major growth on your social media channels that would then lead back to your website and result in higher sales and...

Conversations Over Coffee – October 2022 Welcome back to another Conversations over Coffee Episode, where I take you behind the scenes once a quarter to let you in one what’s happening in my life and businesses. These episodes are meant to feel like we’re sitting in my sunroom together with a warm cup of coffee and a snoozing Jasper in the corner, with Padme running amuck and scr...

Small Business Systems That Make Batch Week Possible One of the most frequently asked questions I get about batch week is “how do you have time for it”? For many, it’s unfathomable that I can set aside one week each month just for creating content. And I’m about to blow your mind even further. Not only do I set aside one week each month for batching, but most months? I also...

Adding Digital Product Ideas with Christina Scalera Black Friday is right around the corner, and it can be a great time to introduce a new offer to your audience. In particular, digital product ideas. Ones that you can create systems and automations around, so that you don’t need to be present during the sale – allowing you to bring in some extra cash, while still spending the holidays...

Serial Entrepreneur: A Case Study in Starting a Second Business A little over a year ago, at the time of recording this episode, I started my second business – Magical Escape Vacations, and joined the ranks for many other serial entrepreneurs. And in that year, I’ve learned a LOT as a business owner. I’ve had to challenge my own beliefs on some things. I’ve learned some les...

How To Make Time For Everything “How do you do it all?” A question that I get frequently but really dislike getting. Because the truth is – I don’t. I don’t do it all, and I ache for everyone who is searching for this hidden truth on how to do it all themselves, when it just doesn’t exist. To be clear – is productivity and time management a specific skill...

How To Start A Membership Welcome to episode 126 of the Chasing Simple podcast. I’m your host – Amanda Warfield. If you’re a new friend, welcome! I’m so glad that you’ve found your way over here. And if you’re an old friend, welcome back! You might know that I have a membership, Club Content Batching. What you probably don’t know is that I had absolutely z...

How To Pre Launch a Course If you’ve been listening to the Chasing Simple podcast episodes over the last few weeks, you’ve heard me talk numerous times about the length of your prelaunch, and the fact that I highly encourage you to give yourself plenty of time to prepare for a course launch. If you’ve been tuning in and hearing me talk about how long the prelaunch should be, you&...

Digital Course Launch Mistakes To Avoid Recently I was debriefing with a friend about her launch, and as we were talking, and exploring different changes that could be made for her next launch, she made the comment – I’m kicking myself right now for not just hiring you to help from the start. Why? Because her launch fell into one of the three major launch pitfalls I see over and over a...

How To Market A Digital Course Live launching or evergreen launching. Which one is easiest? How do you do them? What do they require? How to market a digital course and, ultimately, which is right for you? In this week’s episode, I’m going to explore each type of “launch”, their pros and cons, and my personal opinion on which you should be utilizing for your digital course....

Best Day To Launch A Course Thinking of launching your very first course, but struggle with having just way too much on your todo list leaving you with absolutely no time to actually create and launch your course? If you can relate, you’re in exactly the right place, because today i’m sharing 5 tips for making (and saving) time with your own course launch! That way, you can get your co...

How To Launch A Successful Online Course The typical advice for when you should create and launch an online course is once you’ve created a successful offer. Most course educators suggest waiting until you have a strong 1:1 service offer, and a decent sized audience. But today i’m sharing a bit of an unpopular opinion: that that is not the only way. In fact, we’re going to cover...

Let’s Pull Back The Curtains…and Chat! Welcome to another Conversations Over Coffee Episode! If you’re new around here, every quarter I pull back the curtain and update you on what’s happening behind the scenes in my life, our house remodel, and both businesses. It’s meant to feel like we’re sipping coffee together in my sunroom with Jasper snuggled up sleeping...

Looking at how to beta test your online course launch – ethically How many times have you bought a course or “passive” offer and felt jilted or ripped off by the educator? I think we’ve probably all had that experience at some point. Recently, a listener reached out about a situation a friend of theirs was having. They’d bought a course and were unhappy with how they...

Brand Strategy: Help with common branding mistakes so you can earn consistent income Today I am so excited to share an incredible interview with you all about branding, and how branding can make a difference in your income as a business owner. I’m joined by Bonnie Bakhtiari. She’s a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand,...

A Recap of My Latest Online Course Launch Today on Chasing Simple, I’m pulling back the curtain and sharing all of the details about my most recent online course launch. I’m sharing all about what my goals were, whether or not I hit them, how this launch was different from past launches, what did not go so well, what did, and what I’ll do differently in the future. And yes, I&#82...

Content Marketing Strategy First Step When it comes to a content marketing strategy first step, I’ve been asked many times what that very first step is, and the answer might surprise you. Which is why I’m addressing it today, as well as walking you through my 4 steps for creating a content marketing strategy. If you enjoy today’s episode, I would be so grateful if you’d lea...

Hitting pause on your content – should you do it? Should you continue your marketing? I’m discussing what I’m doing for my businesses and their marketing right now, what you should consider in order to make your own decision, and how to go about dealing with your already scheduled content. The post Hitting Pause on Your Content appeared first on Amanda Warfield .

Content Batching Time Management? Yes, the two go hand in hand, and content batching time management is incredibly important for consistency. “You work with A LOT of different people. What is the one mistake you see the most, that if not made, would help with content batching?” This was a question I got during my most recent annual survey, and the answer is easy – not prioritizin...

Are you making this content planning mistakes? Today’s episode is going to be short and sweet, but I wanted to take some time and address some of the most frequent content planning mistakes that I see. This is obviously not an exhaustive list of all of the content planning mistakes out there, but 4 of the most common that I see. My hope is that this will open your eyes to some of your own ha...

Let’s Build Out Your Small Business Customer Journey Welcome to episode 113 of Chasing Simple. I’m your host, Amanda Warfield, and I am SO excited to bring this episode to you today. I’m joined by Desola Davis – Desola is a speaker, trainer, and small business customer journey designer who helps online business owners and service providers nail their product message, conver...