Changing the Perception of Sales

In this episode of Changing the Perception of Sales , we’re joined with Prime’s very own Head of Sales Training, Steve Lowndes! With over 30 years of sales experience and tens of thousands of salespeople trained, Steve knows what makes sales conversations work. So, we asked him what the three biggest challenges new SDRs might face, and how he would overcome them. He narrowed it down to three core...

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level...

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level...

In this episode of Changing the Perception of Sales, Kyle dives into one of Apple’s most talked-about new update: the new iOS call screening feature. He breaks down what it actually means for salespeople: -The features and how they work in practice -The pros and cons for outbound sales -And most importantly, the opportunities for reps who adapt early If your role involves picking up the phone, thi...

In this episode of Changing the Perception of Sales , we’re joined by Jonathon Ilett, founder of Revenue Syndicate and former VP of Global Sales at Cognism. In our conversation, Jonathon shares how he built his career at the top of sales and how those same skills have shaped his journey into entrepreneurship and investing. We talk about why sales shouldn’t be seen as a short-term stop, but a caree...

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level...

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we take a look back at our conversation with motivational speaker and sales trainer, Tony Morris.  Tony shar...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we look back on our conversation with Anna Bella, the now Senior Manager of Sales Development at Snyk. Early...

In this episode of Changing the Perception of Sales, we’re joined by Adam Graham, founder of Gray Matters and an expert in agency growth, to unpack what it really takes to build a high-performing sales function and create a brand that stands out in today’s competitive landscape. Adam shares his step-by-step advice on building your sales team from the ground up, including where to start and how to...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, Keir Shave, who you might also recognise from Season 19 of The Apprentice, shares how customising your sales...

In this episode of Changing the Perception of Sales, we’re joined by the incredible Jessica Lorimer - the founder of Selling to Corporate, but you might know her from her appearances on Good Morning Britain. Jess brings a refreshing honesty to the world of sales and shares real, actionable insights that anyone in a sales role (from SDR to senior leadership) can use to improve their approach. Befor...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. With grad season just around the corner, we've turned the clock back to our very first season when we sat down with Alex...

In this episode of Changing the Perception of Sales , we are joined by Stephen Solademi, the founder of SOS Creativity. Growing up in Nigeria, Stephen found a very early start in sales helping his mum at the age of 9.  Stephen’s sales journey began early. At just 9 years old, he was helping his mum with her pharmacy business in his home country of Nigeria. Whether it was interacting with customers...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, the minds behind We Have a Meeting - Jack Frimston & Zac Thompson - share why they think cold calling is...

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, award-winning sales trainer Andy Bounds shares his strategy for tackling meetings. He gives tips for questio...

In this episode of Changing the Perception of Sales , we’re joined by the powerhouse of The Apprentice season 19, Mia Collins. You might recognise her from your TV screen, but behind the confident, entrepreneurial go-getter is a story of resilience, personal growth, and relentless ambition. Mia always had an interest in business but grew up lacking confidence and, as she puts it, basically mute. B...

Sales is more than just closing deals, the skills and opportunities you gain can take you anywhere. Our guest on Changing the Perception of Sales this week, Whitney Williams, is living proof of that.   Whitney’s career in sales began through a placement at a construction publication over a decade ago. This was where she developed her sales skills and sparked her passion for communication. That pas...

Sales is more than just closing deals. It’s about resilience, adaptability, and personal growth. In this episode of Changing the Perception of Sales, we sit down with Brett James, VP of Sales at Leadoo and Sales Manago, to explore his incredible journey through the sales industry. Brett started his career the old-school way: getting in a car and driving across the country to sell face-to-face. It...

Artificial Intelligence. In recent years, it has grown rapidly from a fun, futuristic possibility to an essential part of everyday life. AI has transformed how we generate ideas, create art, and collaborate with others. But does it have the potential to change the way we sell? In this episode of Changing the Perception of Sales, we sat down with Jeremy Smith, the founder of Neural Voice, to dive i...

What’s George Michael without Andrew Ridgeley? What’s Ant without Dec? What’s Jack without Zac? This week, we had the pleasure of sitting down with both halves of the duo behind We Have a Meeting and A Sales Consultancy, Jack Frimston and Zac Thompson. In this episode, we share their stories and how We Have a Meeting came to be. From singing on a cruise ship to a slightly toxic sales environment,...

Who can say they've rowed the Atlantic Ocean solo (and been the fastest Brit to do so), served as both a Marines Commander and Covert Operations Leader, and founded the fastest-growing Brazilian Jiu-Jitsu academies in the world? Our next guest, Mike Bates, can. In this very special episode of Changing the Perception of Sales , Mike shares his extraordinary life and career and what they have t...

As sales leaders, it can feel natural to focus on the things you can control, such as product direction, pricing strategies, and marketing campaigns. What often feels less straightforward—but is infinitely more impactful—is empowering your people. Trying to control people, however, crosses ethical lines and can harm morale and innovation. Instead, it's vital to see them as the driving force b...

This episode, we welcome two very special guests in the podcast studio - Neil Clough and Nicole Plinston. Just over 10 years ago, they joined forces and founded Prime with the mission to change the perception of sales. So, what better way to celebrate our 10th anniversary and the run up to Christmas than have their very first employee interview them on air! Kyle, Nicole and Neil recall the ups and...

In the first episode of season 5, Kyle sits down (in person!!) with Hishem Azzouz, the founder of Hector, a market-leading training platform for recruitment professionals. Hishem’s journey into sales began with a commission-only job in Magaluf, where he sold bar crawl tickets to holidaymakers in one of Europe’s busiest party destinations. However, Hishem’s true passion was always in recruitment, s...