Dan Casetta

Changing Lives Selling Knives

Business EN ↓ 441 episodes

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business execu...

Author

Dan Casetta

Category

Business

Podcast website

changinglivespodcast.com

Latest episode

Jun 9, 2026

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Episodes

091: Josh Mueller - Crisis Solutions for Sales Professionals 06.04.2020

Josh Mueller is a prime example of a truly excellent professional salesperson. As a 19-year veteran of the Cutco/Vector business, Josh has risen to become the #3 all-time Cutco sales rep. He is a National Consultant for various company sales programs, and serves as a key trainer and developer of legions of sales representatives. He and his wife Amiee are the founders of Vast Action, a marketing an...

090: Jon Berghoff - Crisis Leadership Playbook 01.04.2020

Great challenges call forth extraordinary leadership, and the leaders who survive and thrive through challenging times are the ones who are able to ask the kinds of questions that help themselves evolve, and that help others to manage emotions and solve problems. Jon Berghoff has studied leadership at a level that few can match. In this conversation, he offers concepts to form a Crisis Leadership...

089: Kyle Preman - Formula for Creating Well-Rounded Success 30.03.2020

Kyle Preman is the CT-NY Division Manager for Cutco/Vector Marketing. He is a 21-year veteran of the Cutco/Vector Marketing business, having started in 1999. After graduating from Tufts University with a triple Major, Kyle took on the District Manager role and thrived in this position, even developing over a million-dollar net worth before he was promoted to Division Manager in 2015. His Division...

088: John Ruhlin - Winning Hearts In A Season of Social Distancing 26.03.2020

John Ruhlin is the #1 sales rep in the 70-year history of Cutco, with almost $10 million in personal sales. He pioneered the idea of leveraging Cutco as a high-class gift for clients and employees and has since developed that idea into the creation of the largest business gifting company in North America, the Giftology Group. His clients include major corporations across North America and at least...

087: Ryan Trembler - My Stages Of Career Evolution 23.03.2020

Ryan Trembler is the Northern New England Division Manager for Cutco/Vector Marketing. As is the case for most people, his career has passed through several distinct stages as he has advanced with the company and evolved as a leader. Ryan has learned the habits and mindsets necessary to continue to progress as responsibilities increase and challenges get larger. Through it all, he has become one o...

086: Michael Arrieta - Brilliant Insights For Exponential Career Success 19.03.2020

Michael Arrieta has had exponential success in his relatively short career. As a Cutco sales rep, he was the #1 new sales rep in the company during his first year. He became one of the top college-student sales reps in the history of the company before graduating from the University of Alabama. Michael's first corporate experience was with Wyse, a company which was purchased by Dell, where he was...

085: Greg Strine - Concepts For Long-Term Excellence 16.03.2020

Greg Strine has been one of the most consistently excellent performers in the history of the Cutco/Vector Marketing field sales organization. He rose to National Champion status as a District Manager, and was eventually promoted to Division Manager in Wisconsin. After growing the Wisconsin Division, Greg got the opportunity to take over his home Chicago Division, which he has built into a juggerna...

084: Olivia Trivisani-Bowker - Creating A Culture Of Empowerment 12.03.2020

Olivia Trivisani-Bowker lived on five different continents as a child. She eventually came to the US for college, and found Vector Marketing as a way to help pay her expenses. She had great success with Vector, advancing as far as District Manager and developing several other managers. After some time in corporate roles, she decided that she wanted to return to her roots as an entrepreneur in char...

083: Andrew Evans - A Millennial's Guide To Success In The Modern Era 09.03.2020

Andrew Evans is a superstar. At the age of 24, he already has unprecedented credentials in the Cutco/Vector organization. He's the record holder for Branch Managers, a National Champion New District Manager, and has already been promoted to run his own Division in Florida. Andrew understands the traits and qualities for success in the evolving world of today, and he shares those insights in this e...

082: Dan Casetta - The Five Tools of Influence 05.03.2020

Influence is defined as "the power to affect others." It's important in virtually EVERY role in life. This IS the key skill for living the kind of life that we all want. Dan Casetta has spent his entire professional career learning the nuances involved in developing powerful skills of influence. He has trained and developed thousands of sales reps, managers, and business leaders. He has leveraged...

081: Alicia Anderer - From Teen Mom to Sales Leader 02.03.2020

Alicia Anderer is an elite Cutco Sales Professional who is positively impacting sales reps throughout the company. She started in the business as an 18-year old single mom, and has found great support within the company, as well as the flexibility to balance her personal life while consistently growing her business. She has served as Events Coordinator for the Northeast Region for many years, help...

080: Hal Elrod - The Two Decisions That Move Your Biggest Goals From Possible To Probable To Inevitable 27.02.2020

Hal Elrod is a miracle himself. As one of the leading self-help authors and speakers in America today, Hal has impacted well over two million readers around the world through his Miracle Morning book series. He started with Cutco/Vector in 1998 and achieved Hall of Fame status as a sales rep with the company, before moving on to his own business, coaching, writing, and speaking. He survived a near...

079: Shayla Wey - How Do You Define Success? 24.02.2020

Shayla Wey is one of the fastest-rising stars in the Cutco/Vector sales organization. A 14-year veteran with the company's Canadian arm, Shayla is now the Division Coordinator for the Canadian Rockies Division, spanning from Calgary AB across to Vancouver BC. Her office has been #1 in North America in recruiting for the past 2 years, and she is also now one of the company's top developers of new m...

078: Tyler Cauble - The Fast Track To Success 20.02.2020

Tyler Cauble has achieved many prodigious goals in his short professional career. As a new Cutco rep, Tyler made a sale on 98% of his appointments en route to setting a Regional record for a rep's first 10 days with the company. He went on become the #1 new sales rep in the company for his first year, besting tens of thousands of other new reps that year. By sharing his ambitions and his achieveme...

077: J. Brad Britton - Cutco Cares - How Philanthropy Can Become A Part Of Your Organization's Culture 17.02.2020

There's a good chance that if you are reading this, you are among the most fortunate people anywhere. We have an opportunity — perhaps you might even say a responsibility — to spread our good fortune to others. Making acts of service a part of your organization's culture can impact your communities, and can also build community among your own team. For many years, J. Brad Britton has set the examp...

076: Anthony Garcia - Catapulting Commissions 13.02.2020

Anthony Garcia is an expert in sales training, recruiting, goal-achievement, and motivating salespeople to peak performance. As an 18-year veteran of sales and sales leadership, Anthony has achieved top accolades in the Cutco/Vector Marketing sales organization, in business-to-business sales in the payroll industry, and in the challenging medical sales industry. As the author of the new book, Cata...

075: Mike Dawid - Building A Unique Personal Brand 10.02.2020

Mike Dawid is better known to most people as "Cutco Mike." He has established a loyal following of over 10,000 customers, and among that following, Mike's name is synonymous with Cutco. He is on the forefront of innovating ways to promote and brand his business by providing a different, unique experience for his customers. Over the years, he has become one of the top all-time sales reps in the 70+...

074: Kris Mailepors - The Easy-To-Follow Leader 06.02.2020

Kris Mailepors is a leadership consultant and author of a great book titled "The Easy-To-Follow Leader." Kris spent 8 years in the Cutco/Vector Marketing sales organization, advancing as far as District Manager, where he learned some great fundamentals for leadership. After honing his skills in a variety of roles, Kris founded Bushido Leadership to bring his insights to others. Today, he is also s...

073: Andrew Nickerson - Succeeding Through Adversity 03.02.2020

Andrew Nickerson is the East Valley District Manager for the Cutco/Vector Marketing sales organization, located in the Phoenix AZ metro. A 2-time National Champion manager with the company, Andrew has achieved the pinnacle of success in his role while navigating significant personal adversity. Andrew is a single father of 2 young daughters, one of whom has special needs that demand much of Andrew'...

072: Jon Berghoff - How to Unlock Possibility for Yourself and Those You Lead 30.01.2020

Jon Berghoff epitomizes the "changing lives" theme of this podcast as well as anyone we've featured here. As a Cutco rep, Jon raised the bar of possibility for the entire company through his spectacular and unprecedented achievements. Now, as a respected business leader with an international following, Jon is teaching leaders how to multiply their influence through use of the "XChange" method of u...

071: Mike Abramowitz - You Get More By Giving 27.01.2020

Mike Abramowitz is a giver. As an active philanthropist, Mike provides meals for the needy through PB&J For Tampa Bay and provides insights and inspiration for young people through his G.R.A.B. Community.  In his professional life, Mike is a champion sales executive with the Cutco / Vector Marketing sales organization. A 15+ year veteran with the company, Mike is a member of the Cutco/Vector Hall...

070: Joe Shupp - Life's Ultimate Test 23.01.2020

There will come a time in all of our lives when we have to confront our own mortality.  At this point, we'll all be faced with considering the real meaning of our lives, and what's truly most important to us.  Joe Shupp is battling Stage 4 lung cancer right now.  During his time as a pastor, he counseled others who were facing similar challenges.  His experiences can provide important insights and...

069: John Kane - The Rise of the Cutco Sales Professional Position: A Shining Vision Of The Future 20.01.2020

The Cutco Sales Professional (CSP) position has experienced an incredible transformation over the past 20 years or so. At the forefront of this evolution has been Cutco's Director of Sales Development, John Kane. In his role, John has overseen the development of numerous new ways to sell Cutco, the combination of which has led to incredible growth in the field of professional selling at Cutco. Tod...

068: Matt King - Creating Rapid Success In Any Organization 16.01.2020

Matt King is a star of stars in the professional world. As a leader in Vector/Cutco, he advanced from District to Division Manager in less than 2 years, then built his Division into a National Champion in another 3 years. A juggernaut competitor during his Vector career, Matt produced a staggering $90 million in Cutco sales and was inducted into the company's Hall of Fame. Matt left Vector to foun...

067: Deanna Scortino - Authenticity Creates Connection 13.01.2020

Deanna Scortino is one of the top 10 all-time sales reps in Cutco history. She got really serious about selling Cutco after graduating from Chapman University in Southern California and spending about a year evaluating other options. Since that time, she has elevated her sales to remarkable levels, culminating in an $800,000+ sales year in 2019, and her 4th consecutive Silver Cup championship. Per...

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