Changing Lives Selling Knives

Gino Leocadi has been a legend of the Cutco business dating back to October of 1964. After becoming one of the company's top sales reps, he developed a strong relationship with the leaders and owners of Cutco, enabling him to be at the forefront of innovations that have profoundly impacted the business. Gino helped to develop things like the DD sharpener, Service Call program, white handles, and t...

Jordan Curtis started selling Cutco on January 28, 2023. In just about 11 months, he sold $215,298 to win the Silver Cup as the #1 new (Rising Star) sales representative in the company, more than doubling his closest competition and setting an all-time Vector Marketing company record. Jordan displays a rare combination of confidence, coachability, discipline, and a relentless work ethic. He's a st...

Ben Lee is a young leader with a true passion for excellence. In high school, he was a captain on 2 California State Champion football teams. He started selling Cutco in 2019, and was #1 in sales among over 40,000 others recruited by the company that year. He advanced to the position of District Manager in 2020, and became the company's #1 New District Manager out of over 100 dynamic competitors....

Will Jenkins has spent the past 15 years of his career building businesses and cultivating sales talent. Will leveraged his Cutco/Vector management experience to develop expertise in scaling a customer-facing sales team, including all aspects of attracting, developing, and retaining top talent. He co-founded the freight brokerage MoLo Solutions, which he helped build to over 900 employees and $1 b...

Creating a great organizational culture is at the forefront of any leader's mind. It's the one key factor that affects everything else, so it's critical to craft and shape and develop. Shelby (Wildgust) Brandt has spent her entire life on an entrepreneurial journey of discovery, learning about herself, others, business, and life. As Cutco/Vector Marketing's Program Development Manager, Shelby has...

Amir Habash is a young leader who has learned to walk his own path in life. He became a Cutco/Vector District Manager at 18 years old, and has achieved consistent growth over the past 9 years, while accumulating over $10.8 million in Cutco sales, and advancing to serve as the Assistant Division Manager in Vector's Carolina Division. Amir has been able to combine talent, work ethic, and the mindset...

Jon Gordon is one of the most prolific and best-known business and personal development authors in the world today. The author of 28 books, most notably "The Energy Bus", Jon has inspired readers and audiences all around the world with his message about the power of positive energy and positive leadership. His principles have been put to the test by countless Fortune 500 companies, school district...

Jon Berghoff epitomizes the "changing lives" theme of this podcast as well as anyone we've ever featured. As a Cutco rep, Jon raised the bar of possibility for the entire company through his spectacular and unprecedented achievements, along the way to becoming the youngest ever inductee into the Cutco/Vector Hall of Fame. Now, as a respected business leader with an international following, Jon is...

Tyler Strauss was Cutco/Vector Marketing's Silver Cup winner in the Branch Manager race in the Summer of 2022. He's now a District Manager in Nebraska, and is leading the company in New Business Sales for 2024. Elliot James was the Branch Silver Cup winner in the Summer of 2023. He's about to graduate from the University of Minnesota and will be a District Manager starting in May of 2024. Both of...

Tina-Marie Cooper-Minar has been one of the top-producing District Managers in Cutco/Vector history with over $19 million in career sales. Her early influences in the business include company legends such as Marty Domitrovich, Tim McCreadie, Chris Heigel, Jeff Bry and others. Tina-Marie has overcome numerous personal and professional challenges over the years, and she approaches it all with a trem...

Stephen Hunt was the Silver Cup Champion in the New District Manager category in Cutco/Vector Marketing for 2023. He started in the business in 2019 and ran the #6 Branch in the company in 2022. He was promoted to District Manager in Amarillo TX in 2023, and is building an amazing organization. Stephen is already an integral part of the Lone Star Division and the Southwest Region. For the complete...

A New Year is a perfect opportunity to reflect on the year gone by, and also to decide what you want in the year ahead. There's a natural motivation to make the changes necessary to achieve your goals. Dan Casetta has spent his entire professional life coaching others on the process of goal-setting and goal-achievement. In this podcast episode, Dan shares 4 changes that you can make in order to fu...

Stefanos Sifandos is a trained educator and relationship expert with a background in behavioral science and social psychology. He is passionate about leading people closer to their highest potential and to each other. From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, he helps people escape negative patterns and cultivate a...

Robert B. McGuinness is the CEO & Founder of Soul Venturer, a company that helps corporate professionals navigate a smooth transition from just a career into their calling. Robert shares a unique methodology that evolved from his own deeply personal journey to live out his own calling. Now, he helps others to navigate their own journey to find, then clarify, then walk their own path in life. Rober...

Chantel Waterbury is a life-long entrepreneur whose drive and tenacity have enabled her to support herself since she was just 13 years old. She started with Cutco/Vector Marketing in the Summer of 1993 and became a College All-American sales rep. After graduating from Santa Clara University, she began a career in corporate fashion retail, rising to hold executive positions at some of the most reco...

Danielle Posa is deeply passionate about the subject of wellbeing — what it means to live a full and meaningful life. As a workplace wellbeing advocate and advisor, she works with organizations to help them develop comprehensive, long-term wellbeing strategies. She has worked with the best thought leaders in this space, including being personally mentored by Deepak Chopra, and notably, she is a ca...

Steve Sims has been described as "The Real Life Wizard of Oz" for his remarkable ability to make things happen. He's the visionary founder of the world's first luxury concierge service, delivering world-class personalized experiences to individuals interested in living life to its fullest.  Steve has worked closely with luminaries such as Sir Elton John, Elon Musk, Sir Richard Branson, and many ot...

Adam Sobieski is one of the top all-time sales professionals in the 75-year history of Cutco. Through building the company's Closing Gift Consultant (CGC) program, Adam was able to win 2 National Championship Silver Cups, and broke the company's yearly sales record 3 times. Since then, he has leveraged his influence by helping others grow this program throughout North America. Currently, he is Cut...

Jackie Snyder is an Entrepreneur, Business Development Executive and Recruiting Leader with 20+ years experience. She serves as a Mindset & Success Coach for aspiring women entrepreneurs and Fractional Executive & Advisor for mission-aligned venture capital firms and startups through her consulting firm, KIKU . She is Head of Business Development at  She's Independent Investments , a women-first A...

John Dankanich is the Chief Technologist at NASA Marshall Space Flight Center. His primary role is to foster relationships and guide investments for technology development for NASA's future mission needs, including efforts to sustain life on the Moon and landing humans on Mars. John believes that space exploration yields technologies and tools that positively impact numerous areas of everyday life...

Alex Funk is living his dream life, and it's all by design. He takes the time to identify all of his dreams, both big and small. Then he intentionally crafts them into his plans for each new year. He achieves most of his goals by applying many strong habits, and he strives to bring all of his learnings to his team, where he is building one of the strongest Districts in the Cutco/Vector Marketing s...

Christopher Lochhead is a dyslexic paperboy from Montreal, Canada, who failed out of school at 18, started a company, and went on to become a legendary 3-time Chief Marketing Officer in Silicon Valley. After selling his last company for $4.5 billion, Christopher "retired" to his home in Santa Cruz to pursue passions like surfing, martial arts, and spending time with his wife and their pet chickens...

David Nurse is changing lives today by helping others to unlock their gifts. Widely renown as one of the top mindset specialists in the world, David has transformed the way hundreds of NBA stars play on the court, and has also shaped the thinking of numerous corporate executives over the past 15 years. He's the author of 3 books, runs a transformational coaching business, and is a highly sought-af...

Parker Ashley has been on a fast track to incredible success. By the age of 30, he was able to generate mid 8-figure revenues as an individual contributor, build a high-performance sales team, and quickly scale massive growth at Darktrace, an industry-leading cyber-AI company with over a $1 billion valuation. Parker was named his company's "salesperson of the year" in 2019 and later advanced to re...

Diana Salazar worked with Cutco/Vector in a variety of roles from 2009 to 2013. She started in a receptionist role and eventually ran her own team as a Branch Manager. Throughout her time with Vector — and since that time as well — Diana has always been willing to do the work to put herself in the best possible position of choice. She went to Chiropractic school, graduating with her Doctorate in 2...