Changing Lives Selling Knives

Nadine McGowan was a successful leader in the Cutco/Vector Marketing sales organization, ultimately reaching the role of Indiana Division Manager. On a mission trip to Africa, Nadine came to realize that pouring into the women of a community, we could truly impact the next generation and shift the whole culture. She founded Purposeful Living, Inc., as a non-profit to invite women to find and live...

Stacy Campbell is the Lone Star Division Manager for Cutco/Vector Marketing. A 28-year veteran with the company, Stacy has produced over $88 million in business, and is a member of the Cutco/Vector Hall of Fame. In quiet fashion, Stacy has assembled and developed one of the preeminent organizations in the entire company over the past few years. His Division was #1 in the company in 2018, and has c...

Andrew Bosworth is one of the top Executives at Facebook today. He sold Cutco for two Summers while in college at Harvard, achieving College All-American status and becoming as Assistant Manager. He joined Facebook in early 2006 and became their Director of Engineering. While in this role, Boz invented Newsfeed, Messenger, and Groups. A true member of Mark Zuckerberg's inner circle, Boz spent seve...

Dan Casetta has spent over 30 years as a proven producer and expert trainer in the sales industry. In his career with the Cutco/Vector sales organization, Dan has been a multiple-time National Champion who has broken literally hundreds of company sales records and produced approximately $200 million in sales, on his way to induction into the Cutco/Vector Hall of Fame. He has trained and influenced...

Nick Conedera is a filmmaker and CEO of Conedera Studios, which produces creative educational content with the objective of healing the world through storytelling. While studying Film Production at Chapman University, Nick sold Cutco and spent time in a management role, fully exposing him to the real connection between art and business. He built a 6-figure video production business, before leaving...

Mike Muriel is the Central Region Manager for Cutco/Vector Marketing, responsible for an area encompassing parts of 16 states. Having been with the company since 1992, Mike is a multiple-time National Champion, member of the Cutco/Vector Hall of Fame, and has inspired the entire company through his strong, driven leadership. Mike has had several transformative experiences that shaped his life and...

Elizabeth DiAlto is the creator of the popular Wild Soul Movement and Founder of the Institute For Embodied Living. After a successful stint as a sales rep and manager with Cutco/Vector, Elizabeth found herself in the fitness industry. While success there is often linked to personal appearance, Elizabeth discovered a much greater link to success that was based on learning to love, trust, and accep...

Jeff Bry is the Midwest Region Manager for the Cutco/Vector Marketing organization. A member of the Cutco/Vector Hall of Fame, Jeff is widely considered to be one of the most emulatable leaders throughout the entire company. His combination of internal characteristics, outward professionalism, and excellent results have made him an amazing role model for thousands of people over his 30+ year caree...

George Floyd was an African-American man who died in police custody.  This event, more than any in recent memory, is bringing people of all races together to express their outrage.  It appears that this time, there's actually a chance for change.  This was too important a situation to let pass by, so we wanted to address it on this podcast, through the eyes of several prominent African-American le...

Earl Kelly is the Northeast Region Manager for the Cutco/Vector Marketing organization. A 30-year veteran with the company, he has served in an Executive leadership role in three different Regions, and is a member of the company's Hall of Fame. Earl graduated from the Wharton School of Business at University of Pennsylvania, and is married with three kids. He is the quintessential leader, helping...

Mike Lonzetta is a Hall of Fame Cutco sales rep who has evolved into an inspirational coach and speaker. Mike's coaching impact started in Vector's Gulf Coast Division, and has expanded nationally, where he has impacted a large number successful managers and become known as the "DOC" or District Office Coach. Mike has studied coaching concepts under such luminaries as Tony Robbins and Brendan Burc...

Loyd Reagan is the Region Manager for Cutco/Vector's Southwest Region, the #1 Region in the company for the last 6 consecutive years. Throughout his life and career, Loyd has encountered some incredibly difficult challenges, and he has always risen up to conquer them and win. He's a winner in business, one of the greatest champions the Cutco world has ever seen. He's also a winner in life, with a...

Steve Heroux is a leading authority on selling in today's marketplace. As the Founder & CEO of Victory Selling, Steve teaches insights through sales coaching and keynote speaking. He's the author of a new book, "Sales Is Not A Dirty Word," and he is the pioneer of the "Sales DNA Test." Steve has been a champion salesperson in multiple industries, including being Cutco's #1 All-American during coll...

Scott Dennis is the Eastern Region Manager for Cutco / Vector Marketing. Scott has been one of the most prolific achievers in the company throughout his 30-year career. While attending the University of Notre Dame, he was one of the top college-student sales reps in the company. He was National Champion Branch Manager, set all-time records as a District Manager, and advanced to Division Manager, t...

Andrew Biggs is an international sales coach for top performers in multiple industries, and founder of Better Than Rich, whose mission is to change the world for the better by providing tools and ideas to leaders throughout the world. Andrew was a star Cutco rep who became a National Champion Branch Manager with Vector Marketing. After leaving Vector, he directly managed a team of 1500 people in t...

Angie Macdougall is the National Sales Manager for Cutco/Vector in Canada. As one of the company's most consistently excellent achievers, she reached Hall of Fame status, while balancing the challenge of having two children. She is also an accomplished triathlete, having completed events of the Ironman distance. In this conversation, Angie recounts some key moments of decision in her life and care...

Changing Lives Selling Knives is a podcast about all the inspiring stories of people who learned the basics of sales, leadership, and business through working with Cutco, and are now using their skills and their influence to change the world for the better. We are proud to have reached our milestone one-hundredth episode! In this episode, the guest is our host himself, Dan Casetta, being interview...

Trey Ketcham is a dynasty builder. For Trey, building is a noble pursuit which begins with enrolling people in a vision, then involves giving his best effort to truly take care of the people in his organization. This is what recruiting is REALLY about. Trey is a 19-year veteran of the Cutco/Vector business, who worked closely with Vector legends Matt King and Larry Manley. After graduating from th...

Tim Nikolaev was a successful Cutco sales rep turned prolific real estate investor. Focusing primarily on mobile home parks, Tim and his wife have managed to accumulate over 500 rentals in about 10 years, enabling them to essentially retire from the traditional workplace. Tim now teaches three classes in the MBA Program at the exclusive Acton School of Business, where he was recently named Teacher...

J ohn Whelpley is one of the most important figures in the 70+ year history of Cutco. He started as an Accounting intern while still attending St. Bonaventure University in Olean, NY. After graduation, he joined the company full-time and was a key part in integrating several independent marketing arms under Vector Marketing Corporation. As the long-time CFO of Vector, John was responsible for safe...

Adam Rupp is a founding member of the popular vocal band, Home Free. The band's big break came in 2013 when they were invited to perform in the reality TV competition called "The Sing-Off." They were prepared for this opportunity, and they won first place, garnering international recognition and a Sony recording contract. Their success has exploded in recent years, as they have headlined around th...

Tom Rastrelli is one of the most impactful leaders in the the Cutco/Vector sales organization. A 28-year veteran of the Cutco business, he became the company's first "Double Hall of Fame" achiever, having reached that milestone in both sales and in management. He is a company pioneer in areas such as the Fair & Show and Service Call programs, and has mentored many of the company current elite sale...

Parenting under normal circumstances is already one of the most challenging experiences in life. Currently, most of us are under stay-at-home orders mandated because of the COVID-19 pandemic, and most schools are closed for the remainder of the academic year. Parents now have to deal with increased uncertainty and anxiety, while balancing work responsibilities and having kids at home all day every...

Wes Frank is one of the most respected leaders in the Cutco/Vector Marketing sales organization. A 20-year veteran with the company, Wes is the leader of the Rising Sun Division, headquartered in Arizona. He is a member of the company's Hall of Fame, and is well-known as one of the most innovative program developers in the company. His mindset and adaptability are ideal for navigating the uncertai...

Don Muelrath is one of the most legendary figures in the 70+ year history of the Cutco/Vector sales organization.  He started selling Cutco in 1965 and was one of the company's top college-student reps, advancing into management after college.  Don's organization broke numerous company records en route to multiple National championships.  When several of the marketing arms for Cutco were merged in...