Dan Casetta

Changing Lives Selling Knives

Business EN ↓ 441 episodes

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business execu...

Author

Dan Casetta

Category

Business

Podcast website

changinglivespodcast.com

Latest episode

Jun 9, 2026

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Episodes

191: Tony Delmercado - Core Strategies For Building A Great Team 24.02.2021

Tony Delmercado and his business partner Erik Huberman, both Cutco/Vector alums, have built the fastest-growing digital marketing agency in the U.S., with over $23 million in direct revenues, and growing annually. For Tony, building a great organization has been about recruiting, training, and developing others, all skills he learned and directly practiced during his time at Vector. Starting from...

190: Trey Harris - Multiplying Your Success By Developing Others 22.02.2021

Trey Harris has been one of the most impactful leaders in the Cutco/Vector Marketing sales organization. He's impactful not just because of his $35 million in career sales, but even more so through his development. Over his Hall of Fame career as a District and now Division Manager, Trey has developed no less than 72 new managers. He has great appreciation for his opportunity, is an excellent role...

189: J. Brad Britton - Flashback Friday 19.02.2021

Brad Britton is the current Southland Division Manager of the Cutco/Vector organization, headquartered in Anaheim, CA. His career with the company dates back to 1988, when he started as a sales rep in Texas. His path led him to Oklahoma and then California, where he was a National Champion District Manager in Sacramento in 1993. He became one of the top-producing Division Managers in the company,...

188: Dushka Zapata - Things I Wish Someone Had Told Me About My Own Evolution 17.02.2021

Dushka Zapata is one of the most popular and influential writers in the world. Her brilliant essays have been viewed over 178 million times on Quora and through her social media, and have been compiled into 11 amazing books. Dushka was born in Mexico and has lived in multiple countries, through which she has developed an appreciation for, and deep understanding of, other people. She has an incredi...

187: In Memory of Tom Rastrelli - A Wise Perspective on Life's Challenges 15.02.2021

Tom Rastrelli was one of the most impactful leaders in the the Cutco/Vector Marketing sales organization. A veteran of the Cutco business since 1992, he became the company's first "Double Hall of Fame" achiever, having reached that milestone in both sales and in management. He was a company pioneer in areas such as the Fair & Show and Service Call programs, and he mentored many of the company curr...

186: Jeremy "Brotha James" Reisig - Flashback Friday 12.02.2021

Jeremy Reisig is a Hall of Fame Cutco sales rep who was #1 in the company in personal sales in 2002. He has pursued his passion for bringing inspirational music to the world as "Brotha James." As a facilitator of group genius, he combines his skill for speaking and hosting events centered around personal development with the energy, fun, and positivity of his music. He is the Co-Founder of FamBund...

185: Quina Feldstein - A Holistic Approach To Leadership 10.02.2021

Quina Feldstein learned the basics of sales and leadership through her Cutco/Vector Marketing experience. She was a star District Manager with Vector for about 6 years in California and Colorado. Since that time, she has successfully carried her lessons over to multiple roles in different industries. Now, as VP of Revenue for a consulting firm, Quina works with organizations and CEOs to help incre...

184: Adam Sobieski - An Inside Look At Cutco's Closing Gift Program 08.02.2021

Adam Sobieski is one of the Top 10 all-time sales professionals in the 70+ year history of Cutco. Through building the company's Closing Gift Consultant (CGC) program, Adam was able to win 2 National Championship Silver Cups, and broke the company's yearly sales record in 2014. Since that time, he has leveraged his influence by helping others grow this program throughout North America. Currently,...

183: Brandon Brown - Flashback Friday 05.02.2021

Brandon Brown is on a short list of THE most talented and accomplished salespeople in the 70+ year history of the Cutco/Vector Marketing sales organization. He has won the Silver Cup (representing #1 in the Nation) three of the past five years, and has broken numerous company records during his rocket-like ascent to the top of the company's sales charts. Beyond his own success, he has mentored num...

182: Parker Ashley - The Fast Track To Success In Sales 03.02.2021

Parker Ashley is on a fast track to incredible success. By the age of 30, he has been able to generate mid 8-figure revenues as an individual contributor, build a high-performance sales team, quickly scale a business to massive growth, and reach the executive suite as VP of Darktrace, an industry-leading cyber-AI company with over a $1 billion valuation. Parker was named his company's "salesperson...

181: Mike Monroe - The Future Of The Vector Brand 01.02.2021

Mike Monroe is the Digital Strategy Manager for Vector Marketing & Cutco. Starting in 2000, he had a 10-year field career with Vector where he ultimately headed up the Southern New England Division. Today, he contributes to the company's social media programs, public relations, and research & development of digital innovations like Vector's online recruiting platform (APEX) and virtual demo. Mike...

180: Adam Stock - Flashback Friday 29.01.2021

Adam Stock runs several businesses which touch many different aspects of personal finance. He's the Founder and President of The Next Level Planning Group, one of the top revenue-producing wealth managers in the U.S. He's also the Founder of Rising Stock, a profitability coaching program, and MyBooks.pro, a bookkeeping service. Adam worked in Cutco/Vector Marketing for about 6 years while in colle...

179: Tiffany & Roger Van Alst - Principles For Building A Great Business 27.01.2021

Roger & Tiffany Van Alst were successful managers in the Cutco/Vector Marketing organization in the 1990s, initially in New Jersey and Pennsylvania, and ultimately helping to expand the business to Australia. In 2011, they bought a paver-stone and landscape business called Black Diamond. Using principles and skills gained primarily from their Vector experience, they have built their business from...

178: Ben Lee - A Passion For Excellence 25.01.2021

Ben Lee is a young leader with a true passion for excellence. In high school, he was a captain on 2 California State Champion football teams. He started selling Cutco in 2019, and was #1 in sales among over 40,000 others recruited by the company that year. He advanced to the position of District Manager in 2020, and became the company's #1 New District Manager out of over 100 dynamic competitors....

177: Wes Frank - Flashback Friday 22.01.2021

In April of 2020, Vector Marketing was in the midst of a crisis. The COVID-19 pandemic had begun in earnest and sales results throughout the company were plummeting in comparison to the previous year. Wes Frank was on the forefront of the innovation that would turn things around, revolutionize the Cutco/Vector business, and lead to the greatest year in company history. Wes is the leader of the com...

176: Chris Sankey - A Conversation About Politics, Selling & The Future 20.01.2021

Chris Sankey was hand-selected for this episode because of his sharp acumen, deep political knowledge, and fair-minded approach. Chris worked in Cutco/Vector from 2003 to 2010, playing a leading role in the Silver Cup office in 2005 and advancing as far as District Manager. He became a financial advisor in 2015 and currently manages the Tampa FL branch of Ameriprise, with over $2 billion in assets...

175: David Vargas Roldan - The Resolve To Become A Champion 18.01.2021

David Vargas Roldan is the Cutco/Vector manager for San Juan, Puerto Rico. In the last 4 years, the island has been ravaged with devastating hurricanes, powerful earthquakes, months without power, and crippling riots against the government. On several occasions, David has had to close his office for an extended period of time. During this same 4-year period, David has developed a powerhouse organi...

174: Michael Coscetta - Flashback Friday 15.01.2021

Michael Coscetta graduated from Harvard in 2003, and has already held powerful Executive positions in four different companies over his relatively short business career. Starting with the Cutco/Vector Marketing sales organization where he began as a student, Michael advanced to the position of Division Manager, responsible for the entire NYC Metro and surrounding areas. He later worked as the VP o...

173: Robert B. McGuinness - Honoring Your Soul Standard 13.01.2021

Robert B. McGuinness is the CEO & Founder of Soul Venturer, a company that helps corporate professionals navigate a smooth transition from just a career into their calling. Robert shares a unique methodology that evolved from his own deeply personal journey to live out his own calling. Now, he helps others to navigate their own journey to find, then clarify, then walk their own path in life. Rober...

172: Drew Frank - The Art of Accountability 11.01.2021

Drew Frank is the Rocky Mountain Division Manager for Cutco/Vector Marketing, headquartered in Denver CO. He is THE top field manager in the company, having run a championship Office in 10 of the past 14 years, and a championship Division in 6 of the past 7 years. His South Denver office holds the all-time company record with over $3.7 million in annual sales, and his Division just completed an ep...

171: Deanna Scortino - Flashback Friday 08.01.2021

Deanna Scortino was the #1 sales rep in the Cutco/Vector Marketing sales organization in 2020. She overcame tremendous challenge and uncertainty to finish the year with an astounding sales total of over $865,000. A 22-year veteran with the company, Deanna got really serious about selling Cutco after graduating from Chapman University in Southern California. Since that time, she has won 5 National...

170: Alex Hayden - Foundations For Fulfillment In The New Year 06.01.2021

A Grateful Husband, Father, Friend & Coach, Alex loves helping people create more freedom, joy, and fulfillment in their lives, relationships, and work through Appreciative Co-Creation™ a coaching process he developed through 20 years of study, self-work, and integration of the incredible coaching he has received. In overcoming depression, addiction, tragedy, and obesity, Alex discovered his missi...

169: Dane Espegard - The Dream Manager in Action 04.01.2021

Dane Espegard is the North Star Division Manager for the Cutco/Vector Marketing sales organization. In the challenging year of 2020, Dane's office in Minneapolis was #1 in the company, and his Division was #3. The prolific success of Dane's team can be traced in part to a process Dane follows in helping his people to define and live their dreams. Dane Espegard walks his talk as a top achiever and...

168: Avery Rosin - Preparing For Success 30.12.2020

Avery Rosin has spent much of his life preparing for the success he is experiencing today. A strong educational background, culminating in a degree from The University of Pennsylvania, has given Avery knowledge in a wide array of valuable subjects. He gained experience in selling through a Summer with Cutco, and he pinpointed his career path with first-hand experience in the venture capital indust...

167: Bryan Hurlman Uncensored 29.12.2020

Bryan Hurlman is one of the top performers and most influential leaders in the Cutco/Vector Marketing sales organization. His Virginia Titan Division and Fairfax office are among the top teams in the company for 2020, and Bryan will undoubtedly be adding to his nine previous National Championships. Now responsible for over $36 million in Cutco sales, Bryan is a member of the company's Hall of Fame...

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