CEO Sales Strategies

When you sell, instead of just taking one person on an emotional sales journey, take multiple. One-to-many selling gives you an opportunity to reach out to multiple ideal clients all at once. Invite people to one location and present to them what you're selling. Show them that you are the expert and that you are trustable. Once you're able to do that and take them on a journey, you're going to be...

CROs and CMOs are essential for scaling startup businesses as they provide the necessary knowledge to reach the next level. To keep smooth revenue growth, hiring fractional CROs and CMOs is a great idea. Doug C. Brown talks with Mary Grothe of the House of Revenue about the importance of working with such experts, even if they do not have full-time positions in your business. In this episode, you...

We are currently living in the digital age of content. It’s only natural and necessary for businesses to turn to content creation and marketing to make a name for themselves and stand out in the industry. Here to tell you how to leverage content is Pat Helmers. Pat is the founder of Habanero Media, a podcast agency that helps B2B businesses grow revenue by integrating interview-based business podc...

Did you know that 57% of individual sellers are not hitting their quota on a regular basis? How can that be increased, especially in the market today? The sales industry has been allowing underperformance to be the norm. Maybe it's time to shift that and actually give salespeople a drive to sell. Join Doug C. Brown as he talks to the Founder of The Sales Evangelist, Donald Kelly, about what salesp...

We go into our business knowing that it is bound to be stressful. But just because it is a part of the business experience doesn’t mean we have to fall deep into it and not do something. Today’s guest is all about managing your stress. That way, you can manage your business better. In this episode, Doug C. Brown interviews Professor Pete Alexander. He is the Co-Owner of Office Plants by Everything...

When making a business proposal, you are probably focused on filling it with as much important and relevant information as possible. However, an informative one does not automatically translate to sales or partnerships. Reuben Swartz, Founder of Mimiran CRM, joins Doug C. Brown to explain what you may be doing wrong with your proposals and how to improve them to experience ultimate conversion rate...

It is not easy to be part of the top 1%, especially in a challenging market like a recession or a down economy. But nothing is impossible for people with a relentless drive for success. Bill Murphy of Fairway Independent Mortgage Corporation joins Doug C. Brown to discuss what separates an elite performer from an average one. In this episode, you will learn:•Why powering through is always the best...

What is a good product or service if you can't sell them? One of the challenges many business owners face is getting their offers in front of people. What keeps them from successfully doing that is their sales pitch presentation. Doug C. Brown sits down with Trevor Lee, the CEO of Trevor Lee Media, where he runs presentation and sales training and coaching programs and fills a gap when growing com...

What is the point of having a business podcast? As an entrepreneur, should you be thinking of having one? Susan Finch replies to that question with an emphatic yes. In this conversation with Doug C. Brown, she makes the case for why every company, small and large and everything in between, should consider having a podcast, and why podcasting in general is going to remain relevant in the coming yea...

Why do your deals go quiet? At first, your customer may seem very interested and then after a while, it goes quiet. When your deals go dark, that costs your business a lot of money and productivity. So you have to know why your deals are dying. Do you have the right sales systems and processes in place? Are you just giving things for free to your customer without getting anything in return? Are yo...

An encounter with toxic and non-performing employees is bound to happen in a growing business. And these employees impact your organization more than you think. Joining Doug C. Brown is an expert in people and creating culture and knows a thing or two about handling such employees. Dawn Shuler is the CEO and Founder of The Shuler Group, LLC. She has been working with business and communication all...

We are in a different demographic, with different ages of people selling or buying. How do people work with us when there is that age gap between sellers and buyers? What is generatonal selling? In this episode, Shaw Casemore discusses how he runs sales teams and how he accelerates through a multi-generation process. Being driven by a passion for helping business owners and understanding your demo...

Every manufacturing company needs its processes in place. They can't be scattered around in Excel, or even worse, on paper. These companies need to start having processes in place so they can leverage the data they get from them. They can start analyzing where they are losing and where they are winning so they can start to make changes. Join Doug C. Brown as he talks to the President and CEO of iB...

In this digital world, giving off information is so important, even if it's free. If you make a free info product online and someone downloads it because it answers one of their problems. You are basically getting a new lead right there. Information products can generate leads for you, especially in this digital age. Join Doug C. Brown as he talks to Digital Sales and Marketing Consultant, Susan M...

Did you ever have to call backup for a sales pitch? Establishing value for your product takes more than a good salesman. It may take the skills of a sales engineer. In this episode, We The Sales Engineers founder and podcast host Ramzi Marjaba shares the important role of sales engineers in building value and credibility for your team and product and how it provides solutions and impact the entire...

Is your business model serving you? Yes, your business model could be making you money but are you happy with where you are? Most business owners spend so much time on their business that they forget about the other things that money can't buy like time. Maybe it's time to set up some processes so you can have a work-life balance. Join Doug C. Brown as he talks to the Founder of Women's Wealth For...

Having a hard time closing a sale? Have you been on a campaign for the longest time but still can't see significant results? This is the podcast for you! Doug C. Brown sits down with Sales Development Leader and experimenter Bill Caskey to discuss not just strategies to increase your sales revenue and close rate but, more importantly, the factors that keep you from your goals. In this episode, you...

It is often said that women are better than men when it comes to selling, so why don’t we have more women in our sales teams? And even if they’re there, why do men dominate meetings and conversations? These questions were on Fred Diamond’s mind when he started to create the Women in Sales program. Fred is the Cofounder of the IES Women in Sales program, whose mission is to help employers attract,...

It is vital to have business skills learned through time and experience. But working on your mindset first rather than later is essential, especially when we try to succeed at something, especially in businesses. In this episode with Doug C. Brown, he welcomes the Head Sales Wizard at Red Cap Sales Coaching, Hugh Liddle, to discuss the sales mindset and why you need it to get to the top 1%. Hugh S...

These days, robocalls have become counteractive. With so many scams attached to them, they are not anymore helping with the sales process. In fact, they are causing people to lose sales. Diving deep into this catastrophe, Doug C. Brown interviews the CEO of YouMail, Alex Quilici. Alex explains the nature of robocalls, how people perceive them, and how they can affect your sales. Not forgetting tha...

Do you want to hire 5-star employees for your organization? Do you want to scale your business? Then this is the episode for you! Joining host Doug C. Brown is Heenle Turner. She is the Vice President of Content and Consulting at The ALL IN Company and a certified HR Professional with a passion for helping businesses succeed. Heenle shares strategies to help business owners identify top talent and...

When starting a business, the first few years are bound to be tough. You may struggle to keep your hands on everything, stretch your resources as you face problems, and even become a bottleneck yourself who is afraid to let go. Yet, those years offer you a lot of learning. Having his own share of struggles transitioning and pivoting a company, Ryan Margolin, the CEO of Professional Hair Labs, test...

There are many strategies or tools entrepreneurs could use to increase their sales. But do these tools pose a significant help to your sales? Are you using the right channel for the right strategy? In this episode, Farzad Rashidi, the lead innovator at Respona, shares his wisdom on using SEO to convert sales for your business. In this episode, you will learn:•       Using the right strategy in the...

Is there a right way to do sales? In this episode, Adir Ben-Yehuda joins Doug C. Brown to share the best industry practices that need to be applied now and will stand the test of time. Adir is the VP of Sales and a founding member of Walnut.io, the world’s leading sales demo experience platform. He took his company from zero to 250 enterprise clients in less than two years. Today, he shares the se...

If you want your company to thrive, you must focus on your team. Join your host Doug C. Brown as he dives deep into a conversation with Dr. Christopher Croner on how you can identify and hire top-performing salespeople in your organization. Dr. Christopher is a Principal with SalesDrive, LLC, a firm that specializes in selecting and deploying high-performing salespeople. In this episode, he explai...