Carl Gould #70secondCEO

Potential Feels Good—Performance Proves Everything Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Potential is wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brillian...

Build an Implementation Team That Believes—Not Just Works Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow...

Rapport Wins: People Buy From Those They Relate To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How woul...

Bad News First: The Rule That Builds Trust and Accountability pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  I have found that that has made the team feel very safe to bring me just about anything. And to be honest, the people who don't bring me what they should are the people that shouldn't be there anywa...

 Bad News First: The Rule That Builds Trust and Accountability Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  I do make it clear, you don't have mistake amnesty if you make the same dumb ass mistake over and over again, right? It's not amnesty from being, you know, not doing your job. If you keep making the same...

Mistake Amnesty: Fix It Fast, Don't Hide It Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from t...

Create a life plan along with your business plan  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   We'd like to do is with your enterprise plan and your business plan, we say, let's create a life plan. And what does that look? What are your missions? What are the things that you want in life that are bigger than...

No Seminar Teaches You What to Do After You Hit Your Goals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals. You know, how do I pursue a goal? Well, nobody told you what to do when you get them....

 When You've Built Yourself Out of a Job Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  One of the things I learned very early on in my coaching training and when I, I started out my career as a life coach. One of the first things that we learned was that the two top areas of distress you will deal with the clie...

I Accept Your Resignation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   As an owner, not everybody's going to come with you and they don't want to. So stop trying to drag them along. Get used to this. I know it's hard, Ed, and you and I talk about this. It's a hard expression to say as an owner. You don't like...

To Grow and Scale, Commitment Is Non-Negotiable Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   A lifestyle business, convenience and comfort will be the champion. And so they'll come back, and they'll say, ah, this growth is uncomfortable. You need to be committed if you're going to grow and scale. It's one of...

You Can Always Out Hustle Somebody Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  That's why business in many ways, especially in the entrepreneurial world, I love it so much because you really do get out what you put in and you can out-hustle somebody. They can be better at what you do, but you could beat them...

 Comfort Over Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard. It's relentless. And I get, this is the question I get all the time. So I get a clie...

A Non-Family CEO Might Be the Healthiest Hire You Make  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Best of all worlds, if that's the case. If you can get that CEO to take the job because they, in all seriousness, they'll come in and if they're a pro, they've been through situations like this, and they kind o...

You Can't Be Both President and CEO Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is. I love it when a small business owner says, I'm president, CEO, and found...

The Chances Your Kids Want The Family Business Is Low  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Conversation with a good friend recently, well, a few years ago. He was talking about his three sons and two, these two are coming into the business. And I had met the two, I'd never met the third, and I said, a...

 In Family Businesses, Roles Are Assigned by Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In family-run businesses, we assign a role based on convenience or need, not talent and skill, and propensity for the job. And so, you know, we make people managers when they're not really managers. We put peop...

You Can Hustle to $3–5 Million — Then What? Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Pinch point in that three to five million dollar range, where having a bunch of generalists, nobody knows marketing well enough to know how to do Google Ads. Nobody knows logistics well enough to get the best truckin...

 You Can Hustle to $3–5 Million — Then What? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Now this is common in all businesses, not just family business. And here's part of what the challenge is, but I'll take family business for starters. Two family members get together and say, let's do it, whatever it is....

The Real Reason You're Not Scaling Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   I am of the belief that if somebody in your organization is not performing, to start with, it's not their fault. It's your fault as the leader. I would say, listen, first things first, let's take 100% responsibility for the...

The Real Reason You're Not Scaling Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  So they bring me in and they say, all right, we want to grow. We want to go to the next level. That's code for there are issues internally. Either there's some internal strife, or there's a partnership issue, or there's somebody wh...

Family Business: Great Idea, Tough Reality  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Interestingly enough, even though there might not be blood in every family, blood family in every business, almost every business has some family dynamic. Here's the first thing that changes. Now one, you know, it's on pap...

Consistency Closes Deals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   In business, if you tell me you wanna work with me, here are my rules to the game. Once you say I wanna work with you, I have my team, we'll follow up with you every single week, every week. And we will offer you three times to talk and the...

Maintain the Conversation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   I don't mind when somebody says, here's my timeframe, let's meet the timeframe. I have clients today, I have franchisees today, I have deals today, that took two years to just date. Year one, they weren't ready. In a past life, guys, I use...

What would you like the next step to be? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Hi Bob, hi Jane, hi Janie, hi Joey, hi Jimmy. All right, hope you had a great holiday season. As we're entering the new year, many of my clients are revisiting their goals that they paused in December. Okay, I'm sure your pro...