Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO: invest just over a minute every day for a lifetime of results. Take a moment and write down the top five complaints about your industry. Maybe they're about your company, maybe not. I mean the industry as a whole. How would you know? Look at the negative reviews you've gotten, or that your competitors have gotten. Think about the sales objection...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to be able to sort your clients by the pricing they choose? I offer a success-fee option and a retainer option. Remember I said that if the industry is going sideways, you've got to give something away for free and you've got to bundle? You might ask, "How...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. If you're doing $10 million or more a year, you're one in 600 people. We'd have to walk into a building with 12,000 people in it just to find your peers. What you do is not easy. So you do all of this work, only to price yourself to the point where you're invisible. That has...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Here's a question we ask our clients: does everyone in your company hold the credentials for the job they do? Do you know what most companies answer? No. Say you're the bookkeeper and you use QuickBooks Online, NetSuite, or some other financial software. Have you earned every...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Respect isn't quite as important as trust, but it's still very important, especially in a commercial setting. Respect means: can you handle the task at hand? Whatever your title is, can you do the job you say you can do? Here's why that matters. If I don't respect you, I won'...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Today's question: are you a muddy fish or a clean fish? Let's start with the muddy fish. Are you fast-paced and outgoing? Not very detail-oriented, but driven by results? You like things new, trendy and flashy, and you tend to sit on the business development and visionary sid...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Clients aren't going to pay a lot of money on the off chance you're good. They're paying because they already believe you're really good. And here's the thing: if they fire you, guess what they lose? They lose you, and they think you're their best option. I was in that positi...

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results. Joint venturing is one of the quickest ways to grow your business and your partner's business at the same time. Sheera, who do you sell to? Who's your customer base? Women aged 35 to 60, homeowners? Now, who here provides a service to homeowners? Debbie, what's your service?...

The 5-to-1 ROI Guarantee: How to Compete With Nobody  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The issue is who has the guts to take the mark? Because you all know the answers to, right. So I trade now. So I use this in all of our businesses, and I use this with all of our clients. I've trained over 7,000 b...

The Biggest Mistake in Your Business: Talking Up the Positives Instead of the Complaints Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now, I know the biggest mistake you make. I want to know the biggest mistake you are making in your business so we can fix it. Here's the biggest mistake. Talking about the posit...

Premium, Mid, or Economy: Are You Speaking Your Audience's Language? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your pricing is, like I said, a language now. So the first thing it tells you is who you are. More importantly, it tells your clients who they are by working with you. Right? If you are a high-price...

Get Around the Influencers: The Power of Word of Mouth  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Go to international trade shows and all that, and you will see the same people showing up over and over again; the same vendors come, you know, people travel in similar circles. I see some of the books you have...

The Succession Stage | Stage 7: Welcome to Rarified Air  Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today's topic is: Stage 7, The Succession Stage We're ranking your business right now. Where are you in this growth trajectory? 1 is, "Huh?" 10 is, "We got it!" Alright, The...

The Salability Stage | Stage 6: Is Your Business Ready to Sell? Hi Everyone, Carl Gould here. I am your #70secondCEO and the author of The 7 Stage Growth Method.  Just a little bit more than a one-minute investment each day for a lifetime of results.  Are we ranking your business on the 7 Stage Growth Model, OK? Stage 6, give yourself a ranking on a scale of 1 to 10. This is the Stage of Scalabili...

The Sustainability Stage | Stage 5: A Star Is Born Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.  Stage five, the sustainability stage. In stage five, you are sustainable because your systems are running the business; your business can now outlast the owner. A Star Is Born: your systems become the rockstars; the...

The Systems Stage | Stage 4: Every Frustration Is a Missing System Hi Everyone, Carl Gould here author of The Seven Stage Growth Method and your #70secondCEO,  just a little bit more than a one minute investment per day for a lifetime of results. Today's topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the typ...

 Rank Your Business | Stage 3: Is Your Team All In?  Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today's topic -Stage 3.  Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you're building your implementation team. If you h...

Rate Your Authority in Your Niche | Stage 2: Specialty Hi Everyone, this is Carl Gould, author of The 7 Stage Growth Method and your #70secondCEO, just a little over a one-minute investment each day for a lifetime of results. Today's topic is stage 2: the specialty stage.  Alright, here we're judging how much of an expert in your niche you are. How much of an authority? Give yourself a ranking on...

Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method, and your #70secondCEO just a little over a one-minute investment per day for a lifetime of results. Today we are going to start ranking your business according to the 7 stage method.   Stage 1- give yourself a ranking: 1 low, BORING! 10 high, inspiring, and compelling. To what degree are your strategic planning documents, all...

Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results.  At the beginning, you'll have either two options or three. If you get into a conversation where they want to customize, you can offer all your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail bu...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.  If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour, you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you...

Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today's topic is: Stage 7, The Succession Stage We're ranking your business right now. Where are you in this growth trajectory? 1 is, huh? 10 is, we got it! Alright, The Succession Stage: to what degree do you have: Management tea...

Hi Everyone, Carl Gould here. I am your #70secondCEO and the author of The 7 Stage Growth Method.  Just a little bit more than a one-minute investment each day for a lifetime of results.  Are we ranking your business on the 7 Stage Growth model, OK? Stage 6, give yourself a ranking on a scale of 1 to 10. This is the Stage of Scalability. Remember Stage 3, when you're building your implementation t...

Hi Everyone, Carl Gould here with your #70secondCEO, I'm also the author of The 7 Stage Growth Method. Today's topic- Stage 5- The Sustainability Stage  This is the stage when you can first start considering scaling your business. You've laid the foundation in stages one through four. Let's see how you're doing in Stage 5; give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when th...

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You'll know you've entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, alm...