CapTech Trends

Consumers are creating a growing “personalization paradox” when it comes to AI in 2026. They want personalized experiences more than ever, but they’re equally anxious about how brands use their data. CapTech’s proprietary consumer research reveals that while AI-driven personalization can strongly influence purchase decisions, trust and transparency remain the biggest barriers. CapTech Principal an...

In a landscape where AI dominates boardroom conversations, CapTech’s 2025 Executive Research reveals that while the pressure to “do AI” is intense, true value comes from a business-first, not tech-first, approach. CapTech’s CTO Brian Bischoff sits down with Sr. Consultant Maddy Stevens to discuss why: Many executives feel pressured to implement AI without clear business goals. Short-term, value-dr...

Unlock the true potential of your organization in the AI economy, where data quality, strategic focus, and reusable solutions are the keys to transformative success. In episode, host Vinnie Schoenfelder welcomes Cameron Snapp for a discussion on why AI is only as powerful as the data behind it, and how companies can avoid common pitfalls while accelerating innovation, discussing: Data quality and...

Agentic AI is reshaping industries, offering unparalleled opportunities for innovation and efficiency. In the latest episode of CapTech Trends, host Brian Bischoff welcomes Jason Dods and Kevin Vaughan, leaders in CapTech’s AI space, for a conversation on how agentic AI can drive value and transformation across organizations. Listen in as they explore the capabilities and future potential of agent...

What transformative potential does agentic AI hold for businesses? Join host Brian Bischoff, CapTech CTO, along with Liz McBride and Shane Sullivan, leaders in CapTech's AI space, as they discuss what agentic AI means for the future and how it can catalyze change across organizations. Tune in to explore: Agentic AI’s pivotal role in achieving business outcomes Building trust and mitigating bi...

How can AI help overcome business challenges and enhance customer experiences? Join us as host Vinnie Schoenfelder, CapTech Principal, Strategic Innovation, Brian Bischoff, CapTech CTO, and Bree Basham, CapTech CX Lead, discuss CapTech’s annual tech trends and what 2025 has in store for organizations and customers.  Tune in to hear:  Why agentic AI in automation matters How AI-powered data acceler...

Listen in as we discuss how CapTech’s Annual Consumer AI Study findings have evolved. Brian Bischoff, a CapTech Principal leading our Practice Areas & Services, and Elliott Hartz, a Senior Consultant in our CX practice, join Vinnie for a discussion around what’s changed, what’s surprised them, and how organizations can positively adopt AI technologies for their customers.  Over half of consume...

In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty. Tune in to hear more about:   How 76% of online shoppers prefer to buy products with information in their native language. Why language is no longer l...

In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization. Tune in to hear more about: How a “Did...

In this episode, CapTech Principal, Vinnie Schoenfelder is joined by CX Manager, Carrie Ryan and Systems Integration Director Kevin Vaughan to discuss the increasing expectations consumers have around innovation and how they are more accepting of AI in their daily lives.  Tune in to hear more about:   How to strike the balance between the user experience and product usability vs. being innovative...

Given an automation mandate in 2021, MNX, a time-critical logistics company, started their AI journey with CapTech to focus on operational precision and efficiency.  Tim Kutz, CIO of MNX Global Logistics, joins Managing Director Michelle Meyer, and Principal Vinnie Schoenfelder to discuss the swift adoption of AI over the past 15 months. Tune in to hear: “If you don’t have good data you’re done.”...

In this episode, we are joined by leaders from rvatech/:  Nick Serfass,  rvatech/ CEO  Todd Dube, rvatech/ Data + AI Summit Co-Chair, Analytics and AI leader at CarMax Meghan Holt,  rvatech/ board member, CapTech Managing Director  rvatech/ is a technology trade organization focused on igniting the growth of the technology sector and the technology community within the greater Richmond, Virginia r...

In this special edition episode of CapTech Trends, guest co-hosts and CapTech AI leaders Brian Bischoff and Jason Snook are joined by Ajit Mandgi, the Director of Analytics at Dominion Energy, and Paul Brooks, Professor and Chair in the Department of Information Systems at VCU School of Business.   Tune in to learn how AI is impacting various industries and gain helpful insights to navigate the fu...

AI is a once-in-a-lifetime technology advancement and it's here to stay - so what does that mean for your business and how do you get started? Listen in as Vinnie chats with CapTech AI leads, Fellow Jason Snook, and CX Director LesLea Carey and we discuss:  Consumers are expecting AI, so how will you meet that need in 2024?  AI is more than ChatGPT - the endless AI use cases include dynamic p...

Tune in to our latest episode as Principals Vinnie Schoenfelder, Bree Basham, and Brian Bischoff discuss the three key trends we see in the evolving landscape of technology and consumer interaction.  The use of Generative AI for authentic human-like interactions Creating winning customer experiences through immersive and frictionless technologies  The race to capture consumer loyalty by merging di...

How do consumers really feel about AI? In this episode of CapTech Trends, CapTech CTO Vinnie Schoenfelder, discusses the findings of CapTech’s AI study, with CapTech Fellow Jason Snook and CapTech Manager Carrie Ryan. Tune in as we cover:  Surprising findings that challenged our hypothesis  How AI is deeply integrated into building brand loyalty  The future of AI and the consumer     Read the full...

A discussion with Dominion Energy.  In this episode of CapTech Trends, we speak with Les Carter, Strategic Advisor for Grid Resiliency at Dominion Energy. Les, affectionately referred to as "The Godfather of Undergrounding" discusses how the new VISTAR(SM) app developed by CapTech is helping change how they approach undergrounding efforts and the adoption of emerging technologies.   List...

In this special edition episode of CapTech Trends, Vinnie Schoenfelder hosts a conversation about sports technology with two special guests: Armando Bacot, UNC-Chapel Hill basketball player, and Roberto Castro, a former PGA TOUR golfer and leader in CapTech's sports technology practice.    Tune in as we discuss:   NIL: The impact of NIL (name, image, likeness) and how it can create opportunit...

In this episode of CapTech Trends, CapTech CTO, Vinnie Schoenfelder discusses passkeys, the first step towards a frictionless password future, with Fellow, Mark Badger and Senior Consultant, Andrew Levy.  Listen in as we discuss: The brand advantages to being a passkey early adaptor  How passkeys can both improve user experience and add security  The consumer expectations around the scalability of...

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023.  Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them? Emerging technologies: How can brands meet cust...

Are you getting value from the data that you have? Listen in as Vinnie chats with Andrew Novokhatny about moving from traditional to advanced analytics. Andrew is a data and analytics expert and healthcare analytics professor at UNC Chapel Hill.   Tune in as we discuss:  Pivoting into forecasting and making predictions using your data  Don't forget the change management part of the equation ...

Join us as Vinnie chats with Leighann Hughart, Senior Manager in management consulting and an organizational change management (OCM) expert.  Tune in as we discuss:  Debunking common myths about change management Why your OCM and customer experience teams are better together  Supporting enterprise-wide product adoption with user-centered change management

In this episode, CapTech Technical Director, Cameron Snapp joins Vinnie to dig deeper into data transformation, the importance of data-sharing, and what’s new in the landscape.  Listen in as we dig into: Why understanding your data sources and communicating what happens to them, is important for the future.  How third-party tools that sit in your data pipelines can make it easier to retrieve the d...

Last month, we announced our latest in sports innovation, PinPoint Challenge™ powered by our proprietary ShotLander® technology. In this episode, we dig deeper into the business strategy, development, and technology behind the PinPoint Challenge with systems integration director, Clinton Teegarden, and director in our sports practice and former PGA TOUR player, Roberto Castro.    In this episode w...

In this episode of CapTech Trends, CapTech CTO, Vinnie Schoenfelder discusses how to become a thought leader with CapTech Technical Director, Mark Broski. Mark is passionate about fostering academic growth (from his previous experience as a university educator) and in his current role in consulting. Listen to this inspiring episode as we discuss:    The difference between a thought leader and a su...