Campaign Chemistry

Havas’ inaugural ‘ Superhuman’ report , launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through w...

In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency, staffing roughly 30,000 people.  Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML . The vision is to have a connected offering ac...

Ryan Stern was doing influencer marketing before influencers were a thing.  With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group.  Fast forward 11 years,...

Lots of change has marked the last two years at Dentsu.  A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissoluti...

2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work. On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country. This week on the podcast, we’ve selected a few cli...

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insigh...

Creatives, Mark Figliulo has a message for you: Wake up. The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and p...

It’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023.  Campaign US creative editor Sabrina Sanchez, reporter Bailey Calfee and editor-in-chief Alison Weissbrot gather around the mic to talk about their favorite holiday ads and the highs and lows of marketing in 2023. Tune in for hot takes on everything from brands’ Taylor Swift collabs to AB InBev’s...

Evin Shutt was one of the first employees at 72andSunny . Seventeen years later, she’s running the agency as global CEO.  During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zei...

In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore.  Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere. For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal...

Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013. Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said. Now, the design p...

Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy.  For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays suc...

Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth.  As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses. The agency is also working to attract and retain...

Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results.  Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Mea...

Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients.  But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg w...

It’s been a year and a half since Dimitri Maex joined IPG Mediabrands ’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences.  Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a...

Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures ' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to...

Omnicom Media Group (OMG) is on a winning streak. Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business. But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pi...

It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region.  Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using...

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.  That’s why Campaign US releases an annual list of 40 Over 40 honorees , recognizing the hard-working talent who keep the wheels of this industry turning. Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to c...

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.  That’s why Campaign US releases an annual list of 40 Over 40 honorees , recognizing the hard-working talent who keep the wheels of this industry turning. Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to c...

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.  That’s why Campaign US releases an annual list of 40 Over 40 honorees , recognizing the hard-working talent who keep the wheels of this industry turning. Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to c...

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization. One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebala...

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest.  Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Horna...

Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker.  Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture.  An agency vet, Bellinger has had success in-house by bringing empathy and open communication...