Campaign Chemistry

Duolingo has turned guerrilla stunts and internet culture into a masterclass in earned attention — from crashing movie premieres and getting kicked out of arena concerts to faking their mascot’s death. But behind the chaotic green owl is a disciplined marketing engine built on high trust, lightning-fast execution and an obsession with taste. In this episode of Campaign Chemistry, Duolingo senior d...

The advertising industry stands at a pivotal inflection point. Media landscapes are fragmented, technology is moving faster than ever, and brand builders are forced to balance human-driven emotion with rigorous, data-led precision. Few leaders have navigated this evolving landscape with as much longevity and clarity as Marc Pritchard, chief brand officer at Procter & Gamble. In this episode of...

In this episode of Campaign Chemistry, Cole Haan CMO and head of digital Krissie Millan explores a central challenge for heritage brands: honoring decades of craftsmanship while keeping pace with changing consumer expectations. From running a Tumblr account for Tiffany & Co. to enlisting celebrities to promote functional water, Millan traces the career journey that led her to Cole Haan and sha...

When the Sydney Opera House turned 50, the performing arts center needed to pay tribute to the bold, uncomfortable spirit that birthed it in the first place. Enter Droga5 and their acclaimed, award-winning 'Play It Safe' campaign featuring Tim Minchin. In this episode of Campaign Chemistry , host Jameson Fleming sits down with Mark Green, Global CEO of Droga5, to break down what it takes to produc...

Marketing works when brands confront real business challenges while building cultural capital. In this episode of Campaign Chemistry , host Emmy Liederman sits down with Chaucer Barnes, chief marketing officer at Translation and UnitedMasters. They break down the changing CMO role, the critical shift toward sales-driven marketing and why honesty about industry failures is essential to building tru...

Marketing has never been more measurable, yet confidence in what's driving outcomes keeps falling. Privacy regulation, platform fragmentation and closed ecosystems have left real blind spots, and the biggest one is the market a brand can't see: prospects and non-customers who never show up in first-party data. That gap is widest at local and store level, where observed data thins out and most meas...

The advertising industry is undergoing a massive shift—one where legacy relationships are fading and consumer expectations are changing. In this episode of  Campaign Chemistry , the team dives straight into the latest industry drama surrounding PepsiCo’s sudden agency shift and what it signals for the competitive landscape against rival Coca-Cola. Editors Emmy Liederman, Jameson Fleming...

In an industry bogged down by rigid processes, Quality Meats is ditching the traditional agency playbook and proving that directness and agility still beat bloated pitch decks.  In this episode of Campaign Chemistry, Jonathan King, partner and head of growth at Quality Meats, pulls back the curtain on how a guerrilla mindset allows the indie shop to scale rapidly without losing its soul. King...

For years, digital headlines insisted the American mall was dead. But step into a physical retail space today, and you will see Gen Z congregating for spontaneous hangouts, participating in viral TikTok trends such as "mall bingo" and seeking out real-world experiences. As AI-generated content crowds online spaces, human interaction and physical discovery have become premium commodities. In this e...

In the travel world, getting someone to click "book" is only the start of the journey. The true test of brand loyalty — the moment where a consumer becomes a lifelong advocate — happens when they step through the front doors of their hotel. For a global leader managing 28 distinct brands, delivering a consistently exceptional experience for millions of travelers every night requires a delicate bal...

What does it take for modern marketing organizations to turn around, speed up and shift from being seen as a cost center to a true profit center? In this episode of Campaign Chemistry, Jameson Fleming welcomes United Talent Agency's Donna Sharp to explore the rapidly shifting role of the chief marketing officer. Sharp also dives into storytelling lessons from the world of theater and argues that A...

In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout. Hobley addresses how Gen Z is redefining relationship boundaries and why the app is leaning heavily into...

Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See ht...

In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands...

What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies in an absolute, almost reckless obsession with the craft. Before defining how one of the world’s biggest tech giants tells its story, Johnsongriffin spent years at Nike, learning the art of consumer devotion and witnessing firsthand how cul...

When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand. In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for...

What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.  From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.  In...

What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US. From her early days in journalism to her time navigating the...

The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out? In this special "Walk the Work" episode of  Campaign Chemistry  recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Tho...

The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of  Campaign Chemistry  recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won I...

The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they w...

In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authentic...

When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, t...

Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening. In this episode, Josh sits down to discuss the delicate balance of keeping le...

When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.   In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director To...