Campaign Chemistry

What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US. From her early days in journalism to her time navigating the...

The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out? In this special "Walk the Work" episode of  Campaign Chemistry  recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Tho...

The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of  Campaign Chemistry  recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won I...

The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they w...

In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authentic...

When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, t...

Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening. In this episode, Josh sits down to discuss the delicate balance of keeping le...

When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.   In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director To...

In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business. Lam shares insights into the company’s unconventional history, its...

In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report. The conversation dives deep into the cultural phenomenon of "dysoptimism," a state where consumers are bracing for a dystopian future while simu...

Abstract : In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified purchases. With its new Curated Ads offering and PayPal Ads ID solution, PayPal introduces financial-grade data and deterministic identity, giving marketers and CFOs something they have long lacked: clear, cross-platform proof of real b...

On this weeks edition of Campaign Chemistry Rewind, we revisit an episode featuring NBCU's Karen Kovacs, which originally aired in April 2025. With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU’s multi-platform strategy — from the cultural dominance of B...

In an era when we are more connected yet more distracted than ever, the greatest luxury isn’t just a five-star suite — it’s quality time. This week on Campaign Chemistry, we sit down with Anna Tomicevic, VP of global brands for Hyatt’s Inclusive Collection. With a career spanning from Marriott to overseeing 11 distinct brands at Hyatt, Tomicevic has a front-row seat to the shifting tides of the tr...

If you are a brand experiencing massive growth, your first instinct might be to just keep doing exactly what you’ve been doing.  Luckily for Thorne consumers, Mary Beech, the brand’s chief growth officer, and Ivan Kayser, the CEO of Redscout, refuse to do anything but. In this episode, we’re taking a fly-on-the-wall look at how Beech, Kayser and their teams worked together to define Thorn’'s brand...

In this day and age, the comments section on social media can range from community to chaos. On Reddit, all comments are welcome … as long as they adhere to the platform’s community guidelines.  Brands, however, are held to higher standards. In this episode of Campaign Chemistry, Kris Kennedy, creative strategy manager at Reddit’s in-house creative agency KarmaLab, discusses the importance of comm...

In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the running community undergoes a massive cultural shift—moving from solitary miles to a booming, community-driven movement—the brand is finding itself in a new position of influence. In this episode, Mike Peck, Vice President of Creative at Bro...

The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and marketing landscape. In this special episode, we’re coming to you live from the celebration, capturing the raw energy of the industry's biggest night. We dive into the deeper, personal side of the business, discussing the "small town" feel...

Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape of fandom, brand partnerships and consumer behavior is shifting beneath our feet. In this special episode, recorded live at our annual Campaign Convene conference that took place on February 25, 2026, we step inside "The Business of Sports" f...

What happens when a Puerto Rican superhero steps off the page and into the heart of a social movement?  For Edgardo Miranda-Rodriguez, creating La Borinqueña wasn't just about drawing capes and powers; it was about addressing a profound void in the stories we tell. As a graphic novelist and advocate, Miranda-Rodriguez has woven the real-world struggles, culture and resilience of Puerto Rico into a...

In an industry often obsessed with the next quarterly report, Rethink has built a legacy by focusing on “good, not growth.” This week, Campaign sits down with Rethink global chief strategy officer and partner Sean McDonald for a dive into an agency culture that prioritizes independence and a fierce commitment to creative excellence. From the iconic It Has to be Heinz campaign to the genius of the...

Who are the newest marketers changing the game and what do they have to say about the industry? Last week, Campaign celebrated its first Spark Awards , an initiative to spotlight emerging marketers with under five years of experience who demonstrate creativity, agility and new perspectives. From scripting segments of NBC’s Saturday Night Live 50th Anniversary Special to writing and art-directing N...

This week, we revisit a conversation from last August when we first sat down with Justin Thomas-Copeland, who was in his first 100 days as the new CEO of the 4As. We get to catch up with Thomas-Copeland again at our annual Convene conference on February 25th in NYC for the highly anticipated session, State of the Nation. In this conversation, the new CEO discusses his transition into leadership an...

The countdown is on.  With only two weeks to go until Campaign Convene, marketers are getting their passes ready for Campaign’s one-day conference in New York City. In this episode, editor Luz Corona sits down with Campaign data journalist Cecilia Garzella to peel back the curtain on the programming and themes defining this year’s gathering for marketing and advertising professionals. They dive in...

In an industry often obsessed with the "new," Arnold stands as a titan with an 80-year legacy. However, staying relevant for nearly a century requires more than just history; it requires strong commitment in maintaining relationships and building trust with clients. In this episode, Arnold CEO George Sargent joins host Emma Thumann to pull back the curtain on how the agency fosters a culture where...

Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond. The powdered hydration brand appeared last night on America’s “biggest stage,” a la singing toilets, to encourage viewers to pay attention to the major signs of dehydration, particularly during bathroom breaks. On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Ga...