Campaign Chemistry

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. Cannes Lions 2024 – rolling UK shortlists table   The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and aud...

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024. We discuss our Cannes Contenders — the creative work that we hope will do...

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup . The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative pro...

Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor 's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-plannin...

After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer.  There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under...

As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:   Not all holiday shoppers are the same, they buy and stream differently.   Deal-seekers are increasingly impulse shoppers onli...

 In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid , can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate br...

108-year-old Grey has its eyes on the future. The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.   Grey is also one of the lead age...

After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world.  The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and...

If you live in New York City, you’re more likely than not familiar with StreetEasy .  The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well.  Bridget Sullivan was behind StreetEasy’s latest brand campaign , released in March, which likened the New York City real...

This episode first aired January 31st, 2024.    If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake. Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative ide...

Colleen DeCourcy has carved a career out of pushing boundaries and making change. In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother.  Two years ago, she came out of a brief retirement to j...

Subaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible through digital advertisements. This discussion will delve into the impact of streaming on Subaru's overall business dynamics, shedding light on the innovative strategies and activa...

Nadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the agency world at the end of 2023 to lead creative and public affairs agency SS+K for that reason.  In her role, Bellan-White leads the agency to continue to help brands lean into their purpose and make work that fits within the cultural context...

After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can’t run the business. Robinson sees opportunities to grow Martin’s entertainment and design businesses, the former focused s...

Suzanne Kounkel jokes that her job as Deloitte’s U.S. and global CMO is penance for all of the times she pushed her CMO clients to work faster and more agilely.  Over her 30-year career at Deloitte, Kounkel has led various functions, such as the Consulting Technology practice, where she helped other marketers transform their tech stacks to keep up with the demands of digital. Now she’s doing the s...

It’s been 30 years since Ajaz Ahmed founded AKQA , the agency named after his own initials. It was the dawn of the internet, and his experience working with software companies sparked a passion for design and communications that led to one of the industry’s most iconic digital agencies.  Over the past three decades, AKQA has grown to more than 5,000 employees around the world with longstanding cli...

When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance.  Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” —...

At Convene: Creativity Converged, hosted by Campaign US on Tuesday, February 27 in New York City, leading and up-and-coming marketers, creatives and industry professionals gathered to listen to thought-provoking discussions on how the industry is adapting as technology collides with creativity. Attendees also got hands-on experience using generative AI tools to build a brand in a day and pitch it...

While The New York Times has arguably been one of the biggest success stories in the great pivot to subscription revenue, advertising still plays a significant role in its business. In fact, the two businesses fuel each other, as The Times is able to tap into its massive subscriber base to create better and more targeted advertising opportunities.  Joy Robins joined The Times in spring 2023 to lea...

Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand.  Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture’s more than 700,000 global employees to better tell the story of its brand.  In addition to her day job, Kramer is th...

Super Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime.  But at Campaign US, we were watching for the ads.  In this episode, editor-in-chief Alison Weissbrot, creative editor Sabrina Sanchez and reporter Bailey Calfee break down the most viral moments of the game, from Cetaphil’s creator controversy to NYX’s last minute ad pull to Taylor Swift...

After a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion.  That’s why a group of industry leaders launched Blackweek last month, a new conference aimed to reframe the conversation about DE&I to push action and economic progress for historically underrepresented groups.  Andre Grey, chief creative officer at Annex88,...

If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake. Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media. The co-CCOs of Wie...

What is an idea? Something that either helps you experience the world better or understand it better.  That’s according to Joe Staples, chief creative officer at independent agency Mother . As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and histo...