Business Wars

It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast. Hershey knows there’s one move that could transform its overseas fortunes:...

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&...

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completel...

It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer. First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey. But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling...

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business. That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no...

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business. He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay. But he’s about to get a visit from a man who will change his fortunes forever, paving...

Over the past decade, made-for-TV holiday romance movies have gone from a seasonal guilty pleasure to a mainstream phenomenon, drawing in millions of viewers year over year. While Hallmark and Lifetime still seem to be guiding this sleigh, streamers like Netflix and Hulu are getting in on the action as well, putting their own spin on the cheesy Christmas classics — and it’s paying off. So what mak...

As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the prior year. And the pandemic gives even more players the opportunity to enter the Christmas Movie space, leaving open the...

Hallmark faces a year of scandals. First, one of their marquee stars gets charged with committing fraud to get her daughters admitted to an elite college. Then, in the midst of their Countdown to Christmas programming, the channel’s decision to pull an ad featuring two brides generates massive backlash. Hallmark ekes out a ratings win, but the cracks in its dominance are starting to...

After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice. But Lifetime’s not the only com...

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but...

In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Chri...

It’s a GPS! It’s a camera! It’s a computer! It’s...your smartphone. And in 2021, it feels like you can’t live without it. But when Blackberry and iPhone got into the game in the mid-2000s, that wasn’t yet the case. In just 15 years, our technology has changed dramatically — and so has the culture around it. To help us make sense of it all is Nilay Patel, Editor-in-Chief at The Verge and host of th...

It’s January 2011 and Research in Motion’s Jim Balsillie is in Davos, Switzerland when he discovers that his company is being threatened by the Egyptian government. BlackBerry’s BBM messaging system is a lifeline for protestors in the country. Balsillie starts to think that BBM could hold the key to RIM’s survival — even as its sales disintegrate. Apple, meanwhile, isn’t resting on its laurels. St...

It’s summer 2008, and Research In Motion’s Mike Lazaridis is at the product testing site for BlackBerry’s new device: a touchscreen designed to compete with the iPhone. This model, however, is going to leave more than broken glass in its wake, when it threatens to sever RIM’s relationship with Verizon. But while RIM is working to match the last iteration of the iPhone, Apple is about to open up a...

It’s late 2005, and Steve Jobs is deciding between two prototypes for an Apple phone. His choice will go on to become perhaps the best-selling product ever. Now his team just has to make the touchscreen technology work. Thousands of miles away in Waterloo, Canada, Jim Balsillie and Mike Lazaridis can barely keep up with orders for BlackBerrys. But a scandal at the company blackens their reputation...

It’s September 11, 2001, and the only network running in downtown NYC is the one owned and operated by BlackBerry’s manufacturer, Reserach in Motion. On one of the most devastating days in American history, that unique reliability wins RIM new fans from Wall Street to Capitol Hill. Mike Lazaridis and Jim Balsillie, the co-CEOs of RIM, created the first mobile devices that synced work email account...

Cryptocurrency has transformed dramatically since Satoshi Nakamoto introduced Bitcoin to the world more than a decade ago. Today, crypto has become a hot investment and, in recent years, an irreverent staple of Internet culture. But questions about its sustainability and volatility make it difficult to predict just how far these virtual currencies are able to go. And while some countries are...

It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclus...

It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain. Support us by supporting our sponsors! Listen to new episodes 1 week early and to all episodes ad free...

It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusive...

It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks. But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others. Listen to new episodes 1 week early and to all episodes ad free with Wondery+....

It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early ac...

It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for...

Fast fashion has a crisis on its hands. The industry is wreaking havoc on the environment, and even the execs are starting to notice. Massive amounts of pollution and textile waste have taken a toll on the planet as these shops continue to send runway styles to mainstream markets in record time. The bargains keep consumers coming back for more, but how long can it last? And what will it take to ch...