Business Wars

It's 1998 and Häagen-Dazs and Ben & Jerry's are now tasty targets in the global ice cream war between Unilever and Nestlé. As these multi-billion-dollar consumer goods giants move in, the U.S. ice cream market enters a state of churn. Enemies turn to allies, friends become foes, alliances shatter, and dreams get crushed. This series was originally released as a Wondery+ Exclusive in 2021. List...

It's the dawn of the 1990s and with America under its spell, Häagen-Dazs is eyeing the millions to be made in Europe and Asia. But back in the USA, Ben & Jerry's is about to undergo a major growth spurt thanks to its latest flavor sensation. And with Ben & Jerry's scooping up customers fast, a war for supremacy in the supermarket freezer aisles is about to erupt. This series was originally...

It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory. This series was originally released as a Wondery+ Ex...

Since the pandemic began, many of us have traded our blazers for t-shirts and loafers for slippers as remote work has become the new normal. There’s been a fundamental shift in what employees expect from their workplace — and spoiler alert, going in five days a week isn’t it. So how can business owners adapt to this changing landscape without losing employees in this hot labor market? Stanford Eco...

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills. This series was originally released as a Wondery+ Exclusive in 2021. Listen to new episodes 1...

Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind. On this episode, Wharton School marketing professor Jonah Berger joins Bus...

It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs. This was originally released as a Wondery+ Exclusive Listen to new episodes 1 week early and...

Plant-based foods are no longer a tiny niche market. Consumers are hungry for more and even fast-food giants are eating up the trend. On this episode, we're joined by Wall Street Journal reporter Heather Haddon and comedy writer Halle Kiefer to look at stories about the changing food industry from our sister show, Business Wars Daily. Listen to new episodes 1 week early and to all episodes ad free...

Electric vehicles have come a long way over the past century, and now, with gas prices at record highs, more and more drivers are thinking about taking the plunge (if they can get their hands on one). Today, we’re road-tripping through the electric vehicle landscape of today and tomorrow with Aarian Marshall, a Staff Writer for Wired. Her piece,  It’s a Perfect Time for EVs. It’s a Terrible T...

After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyroc...

The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre fac...

In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster...

While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want. Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking p...

The electric vehicle market is experiencing massive growth, but more players means more competition for the vanguard. On this episode, we're joined by Insider editor Alex Davies and TV writer Josh Gondelman to look back at some of our "green" automotive industry stories from our sister show, Business Wars Daily. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wo...

In 2022, you’d be hard-pressed to find somebody who hasn’t spent at least a couple of days in an Airbnb. It’s cheap, convenient and easy to use. But as you settle into your temporary home-away-from-home, you’re probably paying little mind to what’s playing out behind the scenes. Business Wars writer Natalie Robehmed joins host David Brown to unpacks Airbnb’s battle with New York City, and what it...

By 2017, Airbnb's legal troubles are snowballing so fast, it’s not clear whether it will survive. But there’s another gathering storm that nobody could have forecast – the COVID-19 pandemic. And it will make a direct hit on Airbnb. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available...

By 2013, New York’s Attorney General is coming for Airbnb. And hoteliers, hotel worker unions, affordable housing activists and politicians come together to form an alliance against the home-sharing startup. Airbnb fights back in the courtroom — and the court of public opinion. Airbnb is forced to launch an expensive battle to win over the hearts, minds and homes of New Yorkers. Listen to new epis...

Airbnb has changed the way we travel and upended the hotel industry, but it has also sparked one of the messiest fights ever between a startup and city government. When Airbnb arrived in New York City in 2009, it began operating in neighborhoods where affordable housing was already in short supply. Angry renters complained, and city officials decided to do something about it. But they find themsel...

While the housing market continues its hot streak, technology is disrupting the industry on every level. On this episode, we're joined by Business Wars writer Natalie Robehmed and comedian Ed Herro to look back at some of our best real estate stories from our sister show, Business Wars Daily. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusive...

Heavyweight champions ESPN and FS1 are competing for cable, as legacy networks hop off the bench and onto the field. On-air talent remain caught in the middle. Throw in a global pandemic and an increasingly digital-first media landscape, and you’re in for one heck-of-game. For our very own post-season analysis, we’re talking to Richard Deitsch, a sports writer at The Athletic and host of the Sport...

It’s 2015 and Fox Sports 1 is in a rut. Its attempt to topple ESPN has barely dented the defences of the Disney-controlled sports media giant. Not that Fox is about to give up. It's looking to former ESPN producer Jamie Horowitz to craft a studio programming strategy that can suck viewers away from the market leader. But even as Fox readies for another round, the very foundations of the cable spor...

It’s 2005 and new ESPN programming chief John Skipper’s out to cement the brand’s market dominance by buying up more sports rights. With ESPN spending big, Fox Sports will need more than its broadcast network and Fox Sports Net regional channels to stay in contention. It needs its own 24-hour national sports network. And that means that after years of shadow boxing, Fox Sports and ESPN are about t...

The 1990s are about to end and ESPN is on a quest to strike down the competition before they can muster the strength to challenge it. But when ESPN starts using the NFL to gouge the nation’s cable providers, Fox Sports gets an opportunity to dominate regional sports TV. And as Fox steps up its attacks, ESPN soon discovers that it has to take drastic action to stop an exodus of viewers. Listen to n...

It’s the early 1990s and media mogul Rupert Murdoch is out to shatter ABC, CBS and NBC’s stranglehold on American TV and take his Fox network into the TV majors. To succeed, Fox will need a powerful battering ram and only one will do: the ratings magnet that is the NFL. And having been spurned twice before by the football league, Murdoch’s going to need all his cunning to get the NFL on side. But...

It’s the late 1970s and TV sports is equivalent to a few hours of programming on ABC, NBC and CBS each week. But in Connecticut, Bill Rasmussen is on a mission to change that by creating a cable TV network dedicated to airing sports. Trouble is, he’s got no money, no sports rights, no TV studio, and no cable provider willing to put his network into homes. Listen to new episodes 1 week early and to...