Business Therapy™ With Joké

In today’s episode, we’re talking about what really happens after you decide to stop hiding. Because the truth is, the moment you choose visibility is the moment the real work begins. Building on last week’s conversation around Inventing Anna , we explore the uncomfortable gap between who you’ve been and who you’re becoming. Anna walked into rooms with nothing but confidence, while you’re sitting...

In today’s episode, we’re talking about the real reason so many talented, capable people stay stuck: Confidence . More specifically, the kind of confidence that comes from trusting yourself enough to start before you feel ready. This episode kicks off the AFRAID series and explores what actually keeps us from starting the thing we know we’re called to do. I break down why lack of confidence isn’t...

In today’s episode, we’re diving into reflection, resilience, and reset showing up after grief, loss, and the unexpected twists life throws at us. This is a deeply personal conversation about what it takes to keep building your business and life even when everything feels heavy. I’m joined by myself, Joker, your host. I wear many hats: mom, certified life coach, serial entrepreneur, but at the cor...

Creative Business Mindset is a podcast for entrepreneurs, creatives, and dreamers building businesses in the real world where passion meets pressure and not all the puzzle pieces arrive on time. Hosted by Joké Durojaiye, certified life coach, serial entrepreneur, and self-described “mom in charge,” this podcast pulls back the curtain on what it actually takes to build and sustain a business. From...

In this episode, Joké closes out an incredible year with gratitude, reflection, and a clear vision for what’s ahead. She shares what she learned from creating 33 consistent episodes, the highs and lows behind the scenes, and why 2026 is her year of implementation, expansion, and soft strength. She also announces the official launch of Business Therapy™, her one-on-one clarity and coaching sessions...

Episode Summary In this power-packed episode, Joké sits down with Lasada Pippen, a former computer engineer turned full-time keynote speaker and communication coach. From growing up in an underserved community to becoming the first in his family to graduate from college and work in corporate America, Lasada’s story is a blueprint for resilience and reinvention. We explore what it really means to "...

Episode Summary What happens when a former tech executive at Meta, eBay, Target, and McDonald’s sets her sights on solving one of the most overlooked problems in fashion? You get TAELOR, the AI-powered menswear rental startup that is redefining style, laundry, and confidence for busy professionals. In this inspiring episode, Anya Cheng, CEO and Founder of TAELOR, shares her powerful story. From ar...

In this episode, I am sharing a powerful shift that transformed how I work and why I work. I call it the Workation—a blend of focused creation and intentional rest that has become a non-negotiable part of my business rhythm. Born out of the chaos of the pandemic and refined through practice, the Workation started as an escape from distraction and became a strategy for clarity, creativity, and mean...

Episode Summary When you buy a business, are you really getting a company—or are you just buying yourself a job? In this conversation with Grant Findlay-Shirras, we explore the often-overlooked difference and why sometimes buying a job can actually be the right move if it aligns with your goals and lifestyle. Grant’s story is one of resilience and reinvention: Launching Canada’s largest mobile fit...

The 5 Stages of the Creative Business Journey Every creative entrepreneur hits that moment where the fun fades and business feels heavier than it looks on Instagram. But here’s the truth: you’re not failing—you’re evolving. In this episode, Joké breaks down the five stages of the creative business journey : The Spark – when excitement and possibility are at their peak. The High and the Heat – your...

Are you overlooking your wins?  In this episode of the Creative Business Mindset Podcast , Joké breaks down a powerful lesson inspired by a coaching client. Too often, creative entrepreneurs normalize their breakthroughs so quickly that they forget to celebrate them. Instead of honoring progress, we skip straight to the next problem—and in doing so, rob ourselves of joy, clarity, and confidence. H...

Creatives Under Pressure— A Spoken Word Tribute  Episode Summary In this powerful spoken word episode, Joké Durojaiye delivers a relatable, funny, and emotional tribute to every home stager who ever undercharged, overworked, and still made it look effortless. This is not just poetry. It is real talk with rhythm. You’ll find yourself nodding along, laughing out loud, and maybe even tearing up as Jo...

In this episode of Creative Business Mindset, I’m pulling back the curtain and telling the truth behind what really hit home at a recent business event where I was invited to speak. Spoiler: It wasn’t the strategy, the automation tips, or even the tech stack breakdown that had the biggest impact. It was one vulnerable slide.  One raw story.  One real moment that reminded everyone in the room—and m...

Originality Is Overrated: Make It Yours Instead Description: In this episode of Creative Business Mindset , we’re flipping the script on originality. You’ve been told to stand out by being 100% original — but what if that’s holding you back? Joké Durojaiye breaks down why the pressure to be "the first" is keeping creatives, coaches, stagers, and entrepreneurs stuck. You’ll learn how to stop overth...

In this episode, Joké gets real about what it means to be visible online without losing yourself in the process. With everyone shouting “be authentic!” from the rooftops, it’s easy to feel pressured into sharing every moment of your life for the algorithm. But where’s the line between real connection and oversharing? From lessons learned on her own journey as a business owner, mother, and creative...

If you’ve ever felt stuck between who you are and who you know you’re meant to be, this episode will shift something in you. In this unfiltered conversation, I sit down with my coach, my friend, and one of Africa’s most trusted voices in personal and business transformation— Steve Harris . From helping entrepreneurs generate $17 million in six weeks to showing everyday people how to exceed their “...

Mommy Dearest: The Legacy of Woman Who Fed Strangers And Raised Generations This special Mother’s Day episode is unlike any I’ve ever recorded. Today, I honor my mother, our beloved Sisi Mi . A phenomenal woman who made everyone feel seen, safe, and full—whether through a hot meal, a warm bed, or a listening ear. She didn’t leave behind a business, but she built a legacy.  Not with strategies, but...

Baking Big Dreams: The Cookie Empire That Became a Delta Airlines Favorite What do farm-to-table culinary roots, a love story in Bogotá, and a cookie served on Delta Airlines all have in common? They’re all part of Brooke Perez’s journey as the co-founder of Seattle-based Bell’s Cookies . In this episode, Brooke shares how she went from studying at the Culinary Institute of America to launching a...

Are you multi-talented but stuck in analysis paralysis, trying to pick the “right” path? In this episode, Joké Durojaiye shares a powerful, practical approach to help multi-passionate creatives, students, and entrepreneurs overcome the overwhelm and move forward with clarity. From the advice she gave her college-bound daughter to the lessons she’s learned from her own entrepreneurial journey, Joké...

In today’s episode, we’re talking about the not so sexy side of business that will keep you in business.  A conversation most creative entrepreneurs avoid—but NEED to knwo. Yep, we’re talking money, profitability, and the messy side of business finance . And if the numbers make your head spin, you are in good company. To walk us through it all, I’m joined by Natalia Zacharin , founder of Zacharin...

summary In this inspiring conversation, Anne Alexander shares her journey of reinvention and resilience as she relaunches her acting career at 47 after a long hiatus. She discusses the challenges she faced, including overcoming obstacles, imposter syndrome, and ageism in the creative industry. Anne emphasizes the importance of taking small steps, embracing a beginner's mindset, and the power of co...

Have you ever adjusted to something inconvenient without realizing it? In today’s episode, I share a story about a lightbulb in my closet that went out—and how I walked in the dark for a whole year before finally fixing it. It seemed like a small thing, but it became a powerful reminder of how often we settle for less, simply because we’ve gotten used to it. We do this in our careers, relationship...

Keywords resilience, entrepreneurship, motherhood, skills, adaptability, personal growth, career transition, stay-at-home mom, leadership, empowerment Summary In this conversation, Joké Durojaiye shares her personal journey of resilience and adaptability as she transitioned from being a stay-at-home mom to an entrepreneur. She emphasizes the valuable skills that motherhood imparts, which are trans...

In this episode, I sit down with the incredible Rebecca Hay , a Toronto-based interior designer, business coach, and host of the Resilient by Design podcast. We discuss how she transitioned from working with budget clients to running a multi-million-dollar design firm , the challenges of hiring and team-building, and why systems and processes are the key to success in business. What You’ll Learn i...

In this engaging conversation, Joké Durojaiye interviews Kishah Langham, a prominent figure in the home staging and design industry. Kishah shares her journey from being the first African-American woman to own a bed and breakfast in Wisconsin to founding Texas Stages. The discussion covers her transition into home staging, the challenges she faced as a woman of color in the industry, and the impor...