Business Therapy™ With Joké

In today's episode, I'm talking about something I think every business owner experiences at some point: the quiet season. Those moments when enquiries slow down, engagement drops, and it's easy to wonder whether any of your work is making a difference. I begin with a quote from Eddie Murphy before the Academy Awards that has stayed with me for years: "It is always wonderful to win, but if I don't...

Sometimes the hardest part of building a successful life is recognising when you've outgrown it. In this episode, I sit down with leadership strategist, speaker, author and CPA Jennifer Doty for an honest conversation about identity, career transitions and what can happen when the life you've worked so hard to build no longer feels like it fits. Jennifer shares her journey from nearly 20 years in...

The silent treatment is a form of abuse, even when it never raises its voice. In this episode, I sit down with author and empowerment coach Ama Karikari for a raw and powerful conversation about chronic silent treatment, a form of emotional abuse that many people have experienced but often struggle to name. Ama shares her personal story, from studying at Harvard, the University of Pennsylvania Law...

In today’s episode, I’m talking about what it can look like to build your life and business from assignment, not just from a goal list. This year, I did not set major goals the way I usually would. From the outside, it may have looked like there was a perfect plan behind everything. The book, the reviews, the Barnes & Noble placement, the speaking rooms, the growing platform. But the truth is,...

In today’s episode, I’m talking about the assignment you keep saying you’ll start someday. The business idea. The project. The offer. The book. The podcast. The thing that keeps returning to you, even after months or years of telling yourself you’ll get to it later. I share the story of how a major surgery and a hospital stay changed the way I think about time, readiness, and the opportunities we...

In this episode, I’m joined by Tom DuFore for a thoughtful conversation about business growth, scalability and what it might look like to build a business that can expand beyond the owner's day to day involvement.  Tom is a franchise expert, entrepreneur and founder of Big Sky Franchise Team. With more than two decades of experience helping business owners explore franchising as a growth strategy,...

In this episode, I’m joined by Michelle Vandepas for a thoughtful conversation on bold leadership, self-expression and what it can look like to show up more fully as yourself. Michelle brings decades of experience in leadership, publishing and coaching and together we explore the nuance behind “authenticity.” Because being yourself isn’t always as straightforward as it sounds. It can be layered, e...

In today’s episode, I’m joined by Tyler Osborne for a conversation that goes far beyond money. We explore what it can look like to build a life that feels whole, not just financially successful, but grounded in faith, family, health, and joy. Tyler shares his framework of the “Five Fs” - Faith, Family, Fitness, Finances and Fun , and how each one can support the others. Because often, when one are...

In today’s episode, I’m joined by Charles Lee , founder of Ideation and author of Good Idea, Now What? for a conversation about what it really takes to move from vision to execution. So many people are walking around with ideas they can’t stop thinking about… but turning an idea into something real is a completely different journey. Charles shares what he’s learned from working with major brands,...

In today’s episode, we’re marking something really special… 50 episodes, listeners in 50 countries, and a journey that almost didn’t make it past episode ten. This one is a bit more personal. It’s a reflection on what it’s taken to keep showing up, especially in the seasons where the results weren’t obvious yet. We talk about that in-between space… where you’re doing the work, staying consistent,...

In today’s episode, we’re talking about something that can quietly shape your growth more than we realise… the room you’re in and the people around you. Because you can be doing everything “right”… working on yourself, learning, showing up… and still feel like nothing is really moving. And sometimes, it’s not about you. It can be about the environment you’re trying to grow in. This episode explore...

In today’s episode, we’re talking about why selling can feel so uncomfortable for so many creatives and entrepreneurs, even when you’re more than capable. Because here’s the truth: you’ve been selling your entire life… just not for yourself. This episode explores what’s really happening when you freeze at the idea of selling your own work. It’s not about your skills, your offer, or your experience...

In today’s episode, we’re talking about what it really feels like to step into a new chapter, especially when you’ve already built success before. I’m sharing a behind-the-scenes story from a recent convention where I showed up to sell my book after saying yes to a last-minute opportunity. On the outside, it looked polished, the setup, the content, the presence. But behind the scenes, I was doing...

In today’s episode, we’re unpacking something that quietly blocks more opportunities than we realize: the habit of making assumptions and taking things personally in business. It sounds simple on the surface, but underneath it is a deeper pattern that keeps showing up in different forms and costing you growth, visibility and money. This conversation is all about learning how to separate the math f...

In today’s episode of Creative Business Mindset™ , I’m talking about niche and why your niche is not enough to make real money. You’ve heard it before: the riches are in the niches. And yes, that’s true. But what’s often missing from that conversation is how you actually get there. I start with this idea: doing multiple things doesn’t mean you lack focus. More often, it means you’re still gatherin...

In today’s episode of Creative Business Mindset™ , I’m talking about capacity and why so many of us are saying “Yes” when we already know we’re full. Not just busy. Full. I start with a question: how many things have you committed to lately that you don’t actually have the time or energy for? The kind where you tell yourself, “I’ll figure it out.” But figuring it out isn’t the same as doing it wel...

In today’s episode of Creative Business Mindset™ , I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why networking feels so exhausting and what you’ve been getting wrong about it. You’ve been in that room before. Maybe you’re that person. I know I was. Walking into a networking event with your elevator pitch rehearsed, business cards re...

In today’s episode of Creative Business Mindset™ , I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepreneur : how you respond when a client asks for something outside your process. In the creative industry, I hear this all the time. The moment something unexpected happens, the response becomes, “Well, according to our contract…” Now...

In today’s episode, I’m talking about something most entrepreneurs never plan for: who you must become as your business grows. You’ve been praying for growth. More clients. More revenue. More visibility. I want that for you. But let me ask you the real question I asked in this episode: What happens when the growth actually comes and you’re not ready to hold it? This is an honest conversation about...

If you’ve been busy, productive, checking boxes, but still not seeing real movement, this episode might hit a little deeper than you expect. In this episode, I had to put myself on the couch for a minute because I realized I was doing the exact thing I coach my clients out of all the time. I was expanding multiple areas of my business at once, the book, the podcast, the certification program. The...

If you're constantly starting from scratch, you're not building. You're delaying. In this episode, Life Coach and Business Therapist™ Joké Durojaiye reveals how your invisible inventory of experience, systems and lived wisdom is already your most valuable business asset. You don't have a content problem. You don't have an idea problem. You have an invisible inventory problem. Every time you open a...

Why You Can't Rest Your Way Out of Exhaustion Most creative entrepreneurs think exhaustion means they're doing too much. So they cut back, create boundaries and try to rest more. But nothing changes. They're still drained. Here's why: exhaustion isn't a workload problem. It's an energy problem. You can be busy, stretched and deeply engaged without feeling depleted. The drain comes from what you're...

This Is Your Invitation to Show Up and Be Seen This special midweek episode of the Creative Business Mindset Podcast couldn't wait. I'm inviting you to celebrate the launch of my memoir, UNMUTE YOURSELF: Dear 25-Year-Old Me, Silence Is No Longer An Option . This isn't a typical podcast episode. This is about community. This is about voice. This is about choosing to be seen before you feel ready. U...

There's an uncomfortable space many creatives live in for far too long: the gap between being talented and being paid. Loving what you do doesn't automatically mean you know how to build a business around it. If you're the person everyone calls for advice, ideas, or "just a quick look," this episode will hit close to home. I'm sharing the behind-the-scenes lessons I learned while building my stagi...

In today’s episode, we’re talking about the realities of business no one posts on instagram. Because the truth is, the dream you were sold and the reality you’re living don’t always match. We break down the fantasy many creatives buy into. Freedom, flexibility, passion led work and fast success. And then we talk about what actually shows up once you start. The emotional weight, the financial press...