Business Tao with George Kao

The most basic thing in business is to have a good offer (product, service, event) that is aligned with the wants of one's audience. This video makes it very clear how to improve the value of that offer. Tad gives us 13 ways to consider. The ideas are borrowed in part from "Leadsology: The Science of Being in Demand" a book by Tom Poland. This is probably going to be required viewing for my client...

Why is it hard to sell art... or anything you passionately create? When we create something, we're hugely biased toward it. We took a long journey to get there, to make that vision a reality. Yet we’re surprised when the thing doesn't sell well. Others just “don’t get it!”, we think. Here’s what happened – your experience of the "aha!" moments, during the long journey of creating, all happened wit...

I've got to tell you that one of the most common things I see, that is preventing people from making progress in their business, is that they're always preparing. They're always getting ready to get out there... One more training. One more month of working on their website. This is a dangerous pattern... ** Watch video or add comment here: https://youtu.be/D97HVXGz_bA This is a public episode. If...

Solopreneurs sometimes wish that they didn’t have to do marketing, and people would just discover them and inquire about their services. For a lucky few, that *non-strategy* might work. For the rest of us? We have to learn how to do good marketing… In this episode I talk about how to post about your business on social media, and not sound salesy... ** Watch video or add comment here: https://youtu...

Watch video or add comment here: https://youtu.be/C1n3rbiWIa4 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

If you study “how to build an email list” you’ll almost certainly come across the strategy of hosting a telesummit. It is one of the fastest ways to build an email list. But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit... Watch video or add comment here: https://yo...

I see a lot of you (aspiring business owners) doing this: You’re waiting until you’re “ready” before you take the next leap. A dear client asked me about the “thin line between readiness and procrastination.” Based on my experience personally coaching hundreds of business owners, I can almost certainly tell you this: ​ You are being fooled by your own brilliant mind. Your feeling of “lack of readi...

Watch video or add comment here: https://youtu.be/k469ALv_6gc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"There are only TWO spots left in the program. Sign up now!" This is the kind of email we might receive from a conventional marketer. They have not taken the care to consider how this makes the audience feel. They're doing this because it "works" to get those openings filled. When they say there are 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of the p...

Organic food is better for your health and the well-being of the environment, but usually costs more money. Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning... Watch video or add comment here: https://youtu.be/U9eOa0VSbeA This is a public episode. If you would like to discuss this with other subscribe...

This is a segment from the Create Your Framework course: https://www. GeorgeKao.com/framework Watch video or add comment here: https://youtu.be/6mryAd2AUjQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Webinar details and signup: https://georgekao.simplero.com/podcasting My podcast hosting service: https://www.captivate.fm/signup?ref=georgekao This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. In other words, conventional marketing is deeply self-centered, which stems from either insecurity, or ego. “If I don’t strive to get my share of attention, I won’t be able to survive or shine!” The result is the prolife...

A common creative block is worrying about the sequence in which you should be creating your content. Having written a thousand blog posts, self-published four books, created a dozen online courses, I can tell you this: Do not be concerned about the order of your content. Just start creating. Watch video or add comment here: https://youtu.be/qbxXr2cObEo This is a public episode. If you would like t...

In this episode (best watched on video when possible) I show you how I quickly get clear about my top priorities, when so much is going on... Watch video or add comment here: https://youtu.be/PfawawU8S7o This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Have you delayed your business progress, or felt stuck, because of big questions such as: “What is my niche?” “Who is my ideal client?” “What should my offering be?” “What’s my marketing message?” “What’s my Calling in life?!” These questions carry a finality that can overwhelm. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say. No...

Think about your favorite band -- you'd love for them to play your favorite song again. Same thing with your content and audience -- they want you to say the same thing (that made a difference for them) again and again :) Watch video or add comment here: https://youtu.be/beVIDFzfgcQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...

When are you not confident in selling your services? It’s when you don’t believe the transaction is truly a win-win. If you really believe in your services, and know that the person you’re talking to would find it to be a great deal at the price you’re offering, then you’re no longer afraid to sell. It becomes a worthwhile cause to let them know. Comment on this episode under the video: https://yo...

Today, your work, your tasks, are not your top priority. Your State is Your Top Priority. How are you being, as you go about your tasks and your work? Are you harried, anxious, struggling, and “just want to get it done”? The quality of your work tends to match the quality of your being. Plus, you have no guarantees of your work results — you can only control whether you do the work, and how you do...

“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life. Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’ I want to get to a place where I feel I can try things and fail and be totally fine...

I start by talking about how knowledge is holographic, expandible, collapsible and very importantly, can never be perfectly communicated in terms of what "reality" really is. Therefore, when trying to communicate knowledge, we are basically making shit up all the time. To comment on this episode, go here: https://youtu.be/wuIoM8vCDfU ** This is a segment from the Create Your Framework course: http...

Richard Taubinger & Kylie Slavik have an agency that has done the marketing for some major spiritual teachers including Marianne Williamson, Eckhart Tolle, Jack Canfield, and Tara Brach. In this conversation we discuss what they believe are the core 3 marketing skills: The importance of "hooks" The importance of telling your origin story The importance of content blocks for copywriting and vid...

As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit. Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress....

People hire your services because they trust your expertise. 1. "Low hanging fruit" are the people you know who already trust your expertise. Contact them first. They don't remember what you provide, and they always need a reminder. 2. At the same time, work on growing an "orchard" by planting seeds and nurturing the soil -- via authentic content, consistently. Comment on this episode here: https:...

A surprisingly simple way to build self confidence -- as I've personally experienced over a decade -- is to set self-appointments for making progress on a project... and practice sticking to those appointments. It can help to use Focusmate as a way to get into the habit. If you'd like to join my Focusmate group, here's the link: https://www.focusmate.com/signup/georgekaocommunity Comment on this e...