Business Tao with George Kao

Check out my course on the simple process of self-publishing a book: https://www.georgekao.com/bookcreation This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Too much of online prospecting/sales is about reaching out to strangers or acquaintances who have not signaled their interest in your work. "But based on their profile they might be interested, so I should reach out to them." Most of the time, this feel to the recipient like spam. In this episode I'll share 3 "warm outreach" alternatives... Comment here: https://www.youtube.com/watch?v=4gbeGlyKOAo...

There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy, who many opt into your email list. Yet, none of us heart-based entrepreneurs like to focus on the manipulative actions that supposedly lead to "higher" conversion rates. And thankfully, we don’t need to worry about it. Comment here -- https://youtu.be/Uvqh3_VTaOk This is a public...

My focusmate group: https://www.focusmate.com/signup/georgekaocommunity My in--depth program about joyful productivity: https://www. GeorgeKao.com/TLC Comment here: https://youtu.be/TWryykCEync This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Comment here -- https://youtu.be/XqIMy7oEfhA This snippet is from MasterHeart Business Mentoring: https://www. GeorgeKao.com/Group This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Episode from 2018 that's worth resharing... A lot of solopreneurs get indoctrinated by marketers into believing that they need a sales/marketing “funnel”. I don't think it's necessary, and for many of us heart-based service providers, it's not the way we want to start the relationship with our potential clients. Comment here -- https://youtu.be/esA0IH0zIgI This is a public episode. If you would li...

Coaches, Healers, and Mentors -- here’s a marketing framework to help you fill your practice. Let me know if you find this short episode helpful 🙏🏼 Comment here -- https://youtu.be/TTswoxJPqCE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

An episode from 2018 that's worth re-sharing... Marketing doesn't have to feel fake... nor be a performance to try to "attract" people. What you're really doing -- when you take on *authentic* marketing -- is dedicating yourself to the practice of Passion + Compassion... Comment here -- https://youtu.be/hiotuAxyKvc This is a public episode. If you would like to discuss this with other subscribers...

Many spiritual teachers, coaches, and healers fall into the idea of "means to an end"... let the marketers do whatever they do to get us an audience, so that we can do our "real" work with the clients... They don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who sign up to work with them. Their public presence (messaging and branding) is in...

In this episode I share the core practices that consistently give me a sense of deep well-being. This is a aample from this course -- https://www.georgekao.com/tlc Mentioned in this episode: TLC Reboot July 2022 My favorite coaching program to run is restarting next week -- The Joyful Productivity Program. The skills are so foundational to business success and well-being that I recommend it as the...

It's been a long time that I've hoped to facilitate a community of coaches & creators to support each other in spiritual/personal growth. It's finally happening :) See here: https://www. GeorgeKao.com/SoulGym This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

My video creation course -- https://www.georgekao.com/videocreation The best of my videos: https://geni.us/GKBestVids My instagram: https://www.instagram.com/geokao Watch this video and comment here -- https://youtu.be/g8ULevnGUc0 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore. The best investment for most of us is – and has always been – in improving our own monetizable skills. You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win. The old post I mention...

If you find it helpful to clear your limiting beliefs, go for it. That can be a good first step. Please don't stop there, though, or you might get stuck with giving too so much energy to *expanding* the limiting belief that "your limiting beliefs are what is actually limiting your life." I suggest that you must take the next steps and look at your limiting *structures* so that you can create empow...

"I’m loving the course as it has already generated more action on my part than the whole preceding year. But I do have a tendency to want to solve everything NOW… and some degree of frustration that my life just doesn’t allow for that!" Comment here: https://youtu.be/AZchuttsra4 This is a segment from the TLC program . This is a public episode. If you would like to discuss this with other subscrib...

Years ago, I received a simple piece of career advice: “Go where you’re respected.” — eco-entrepreneur Paul Hawken These 4 words have guided my career. It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their qu...

There are essentially two foundational ways of showing up in our marketing and content: Be impressive instantly. Be consistently authentic. You can get clients through both methods, but only one method unleashes your full potential. ** Watch video or add comment here: https://youtu.be/SPQnw1ZHAW8 This is a public episode. If you would like to discuss this with other subscribers or get access to bo...

"Best of" video from 2018... What if you could reframe the "work" (and sometimes, the "struggle") of building your business, so that you take the truly productive actions — yet find it deeply fun? And what if that is part of life’s purpose: to sense into the deeper joy that is actually present in all productive and helpful activities, that at the surface level don’t seem “fun”? Let's discuss in th...

You've heard me (and Gary Vaynerchuk) say before... if you're not consistently creating content, try the mindset of "documenting" your journey versus trying to create masterpieces. But if you're doing that, won't you look like a novice? Will your audience trust you enough to hire you for your services? In this episode I discuss ways of "documenting" that still builds trust with your audience... **...

For most my life I worked like most people -- just "getting through" tasks as soon as I can, and with a "have to do this" kind of attitude. Once I started practicing what I shared with you in today's episode, my days become much more joyful (and productive!) This is a sample lesson from the TLC (Joyful Productivity) program... a 6-month group coaching program that is my favorite one to run. It sta...

A "best of" video from 2018... To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the 7 factors discussed in this episode. Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas... www. GeorgeKao.com/Blog/7Content https://youtu.be/HdYNWvxYS2Q This is a public epis...

It's a good question -- with these different ways of showing up online and communicating your message -- by writing blog posts (articles), making videos (Youtube, IG, FB, LinkedIn, TikTok), or recording podcasts... which one should you choose? Watch video or add comment here: https://youtu.be/GKgKAMSOkMQ This is a segment from my Monthly Q&A call. You get access to 2 months of these live calls...

"How do I grow my email list?" I've been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing. It's a myopic focus. If you talk more deeply with marketing experts, I think they'll agree. None of us need an "email list". What we actually want is an audience who cares about what we offer. It is essential for authe...

People get stuck on having to integrate their life's purpose, fully, into their "brand". I say let it go. Be willing to try offering different types of services. See what your audience resonates most with. Then do more of that. Eventually your "brand" will become clearer over time. ** Watch video or add comment here: https://youtu.be/aMJ6U5ymd20 This is a public episode. If you would like to discu...

If you make videos sharing your knowledge & experiences (I hope you will!) you might feel anxious about remembering what you want to say on video... or sometimes, you might lose your train of thought. In either case, remember this: The purpose of authentic video (compared to writing) is to convey an authentic presence, to demonstrate your care for the topic and your audience. If you want accur...