Amy Schutte
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Where to listen?
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Episodes
72: Raise Your Rates, Raise Your Standards 15.07.2025 14:39
Send us Fan Mail How do you create more income, impact, and integrity without burning out or selling yourself short? In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shifts when you build a high-ticket offer that truly reflects your skill, experience, and depth of transformation. A true high-ticket offer goes far b...
71: What Founders Get Wrong About Hiring, Leadership, and HR with Vicky Brown 08.07.2025 50:57
Send us Fan Mail What do opera and HR have in common? According to Vicky Brown , more than you'd think. In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a business that supports both your people and your vision. Vicky has been running her HR company for nearly 25 years, but her path here wasn’t linear, which is e...
70: How Corina Sanchez Helps Women Build Systems That Feel Like Freedom 01.07.2025 58:19
Send us Fan Mail How do you build a fulfilling life when your calendar is already overflowing? This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage , where she helps working moms move out of survival mode and into something more sustainable (and actually joyful). Corina brings the kind of perspective shift we all need: a reminder that productivity isn...
69: How Christy Nault Healed Chronic Illness and Built a Seven-Figure Business 24.06.2025 50:00
Send us Fan Mail What if healing was actually about returning to what’s true? This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body, your business, and your nervous system. After years of chronic illness and burnout, Christy went on a deep journey of healing that included mic...
68: The 3 Strategic Stories That Sell Without Sleaze 17.06.2025 18:13
Send us Fan Mail What if the secret to selling more wasn’t a better pitch — but a better story? In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business. You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why sh...
67: Turning Robocalls Into Cash with Chris Roberts 10.06.2025 51:33
Send us Fan Mail If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way). I’m joined by Chris Roberts , a nationally recognized class action attorney who helps everyday consumers fight back (and sometimes get paid in the process). Chris has taken on predatory companies of all kinds, from illegal telemarketers to d...
66: How Matt Harris Built a Business on Beauty, Boldness, and Belief 03.06.2025 45:25
Send us Fan Mail What if the secret to standing out wasn’t trying harder, but trusting your story? In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine distribution to reinventing himself as “the pearl guy,” he’s built a thriving business rooted in curiosity, craftsmanship, and bold reinvention. W...
65: How Sharing Your Story on Podcasts Can Grow Your Business with Jessica Rhodes 27.05.2025 52:10
Send us Fan Mail What if your podcast guest strategy could do more than boost visibility — it could actually drive sales? In this episode, I’m joined by Jessica Rhodes , founder of Interview Connections, the world’s first podcast booking agency. Jessica started this work back in 2013, before most people even knew what a podcast was. Since then, her team has booked over 30,000 interviews for 800+ c...
64: Rewrite the Mother Code with Dr. Gertrude Lyons 20.05.2025 52:29
Send us Fan Mail What if motherhood wasn’t just a role we take on, but a path to self-realization? In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on conscious motherhood. Her new book, Rewrite The Mother Code: From Sacrifice to Stardust—A Cosmic Approach to Motherhood, explores how we can reclaim motherho...
63: The Business-Building Power of Human Design with Erin Claire Jones 13.05.2025 49:02
Send us Fan Mail If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently. I sat down with Erin Claire Jones , one of the world’s leading experts in Human Design, to talk about how understanding your energetic blueprint can transform the way you work, parent, and relate to others. Erin breaks down the five Human Desi...
62: Marketing That Adapts in Real Time with Scott Cate 06.05.2025 54:31
Send us Fan Mail When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works. Scott is a former Microsoft keynote speaker turned tech founder, and in this episode, he shares the story of how a simple internal tool he built to solve a product launch problem became 301 Pro,...
61: Building a Business You Can Sell and a Life You Love with Ellen Long 29.04.2025 43:37
Send us Fan Mail What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both? This week, I’m joined by Ellen Long , founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achiever” for entrepreneurs. Ellen doesn’t just help founders sell their businesses, she helps them design companies that are profitable, scalable, and aligned with the life...
60: The 8 Origin Stories Every Business Needs to Sell and Scale with Ease 22.04.2025 46:05
Send us Fan Mail You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice? In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personality-driven brands. We’ll talk about: The eight core stories every business needs Why facts alone won’t help your audience remember you, and How to...
59: The Fertile Business Retreat: Build a Soul-Aligned, Profitable Brand Without Burning Out 15.04.2025 10:44
Send us Fan Mail This one’s for the woman who knows there’s more. More freedom. More wealth. More power. Not more hustle—more alignment. More truth. More you. In this episode, I’m sharing the heart behind The Fertile Business Retreat—a four-day luxury experience in Sun Valley, Idaho for the woman who’s ready to stop asking for permission and start building a business that actually supports her lif...
58: How to Take a Summer Sabbatical (Without Burning Your Business Down) with Casey von Stein & Erin Baute 08.04.2025 54:21
Send us Fan Mail If the idea of taking a real break from your business this summer sounds both dreamy and totally impossible, this episode is for you. I’m joined by two dear friends (and podcast fan favorites!) Casey von Stein and Erin Baute, and we’re getting honest about what it actually takes to step away from your business for a season without losing momentum or sacrificing your mental health....
57: Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes 01.04.2025 48:23
Send us Fan Mail What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), Tracie Anes. With 16+ years of experience in corporate and entrepreneurial spaces, Tracie has built a career rooted in intentional growth, people-fir...
56: Embodying Vision and Value: How Nikki Nash Builds Wealth and Legacy 25.03.2025 42:42
Send us Fan Mail Most entrepreneurs start their businesses for freedom, but what if the way we’re taught to build and scale is actually keeping us stuck? In this episode, Nikki Nash shares how she went from corporate marketing executive to entrepreneur to investor and strategic partner, completely redefining her approach to business along the way. She opens up about the wake-up call that made her...
55: Rebuilding, Resilience, and the Art of Starting Over with Jose Berlanga 18.03.2025 1:01:45
Send us Fan Mail What does it take to rebuild from the ground up—not once, but four times? Jose Berlanga , a seasoned entrepreneur who has achieved multi-million-dollar success across industries, joins us to unpack the power of persistence, adaptability, and values-driven leadership. From running an import-export company to developing residential construction projects, Jose’s story proves that set...
54: Embodying Your Brand: The Next Step in Business Growth 11.03.2025 19:06
Send us Fan Mail We’ve talked about Spark, Nourish, and Claim, but now it’s time to embody your brand. And honestly? This is where things get tricky. Creating the brand is one thing; stepping into it with confidence is another. In this episode, I’m sharing: ✨ Why embodying your brand is some of the most important (and hardest) work you’ll do ✨ How to visualize your next level and start showing...
53: Flipping a Brand & Turning It Into a Movement with Allison Herman 04.03.2025 38:06
Send us Fan Mail When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention. In this episode, Allison shares how she transformed Dragonwing from a niche undergarment brand into a fast-growing, community-driven company that helps girls feel strong, confident, and seen. She gets real about the challenges of tak...
52: Building Inclusive & Thriving Teams with Kelli Lester 25.02.2025 39:30
Send us Fan Mail If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester , co-founder of Onyx Rising, to talk about what it actually means to lead inclusively without making it feel like another corporate checkbox. Kelli brings the kind of wisdom that makes you rethink the way you work, hire, and lead. We...
51: Caitlin Bacher’s Evergreen Strategy for Ditching the Launch Hustle 18.02.2025 53:07
Send us Fan Mail For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher , CEO of Scale with Success , has built a wildly successful $11M business by helping entrepreneurs ditch the stress of launching and embrace evergreen...
50: Burnout Isn't a Business Strategy (And What to Do Instead) 11.02.2025 19:00
Send us Fan Mail You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone. In this episode, we’re diving into the NOURISH phase of the Origin Stories Method ™ , where we shift from just growing a business to actually sustaining one. Because real impact comes from exp...
49: Harnessing Astrogeography to Align Your Business & Life with Ebony Broderick 04.02.2025 55:09
Send us Fan Mail Have you ever stepped off a plane, settled into a new place, and thought, This feels like home ? Or maybe you’ve wondered why some locations inspire breakthroughs while others leave you feeling stuck. Turns out, it’s not just coincidence. Your astrogeography map might hold the answers. In this episode, I’m joined by Ebony Broderick , an Akashic Records reader and astrogeography gu...
48: Making Your Story Heard: Michelle Glogovac on Podcast Pitching, Visibility, and Impact 28.01.2025 58:45
Send us Fan Mail What if the key to growing your brand and sharing your story lies in landing the right podcast interviews? In this week’s episode, I sit down with Michelle Glogovac, the “Podcast Matchmaker.” She’s an award-winning publicist, host of My Simplified Life , and author of How to Get on Podcasts —and she’s here to teach you how to master the art of the pitch. Michelle’s journey from se...
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