Amy Schutte
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Where to listen?
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Episodes
97: White Lies & Duct Tape: The Strategy Women Need to Stop Delaying Their Dreams with Emily Lampkin 06.01.2026 35:13
Send us Fan Mail What if the biggest thing holding women back isn’t a lack of opportunity—but the quiet agreements we make with ourselves to wait? In this episode of Business Origin Stories , I’m joined by Emily Lampkin , longtime Washington, D.C. power broker, global speaker, and author of the upcoming book White Lies and Duct Tape . Emily has spent decades working inside politics, government, co...
96: Unapologetic Leadership: Reinventing Your Career with Executive Coach Jennifer Speciale 30.12.2025 37:36
Send us Fan Mail What if your next career move isn't about finding the perfect job—but finally becoming the most unapologetic version of yourself? Executive coach Jennifer Speciale joins host Amy Schutte for a raw conversation about career reinvention, owning your story, and stepping into your power without apologizing for it. Jennifer opens up about her own pivots: moving to Italy, realizing...
95: Why We Resist Change — And How to Find Your Blue Ocean with Strategist Andi Simon 23.12.2025 43:09
Send us Fan Mail Why do we resist change, even when we want it? How do leaders move from fear into possibility when the world around them is evolving faster than ever? In this episode of Business Origin Stories, host Amy Schutte sits down with Andi Simon, a blue ocean strategist, author, and leadership advisor who helps organizations reinvent themselves, rewrite their internal narratives, and navi...
94: What Remains When Everything Changes? AI, Identity, and Meaning with Michael Landers 16.12.2025 44:05
Send us Fan Mail What happens when the thing you’ve built your identity on… stops being the thing the world needs from you? In this episode of Business Origin Stories , host Amy Schutte sits down with Michael Landers — global leadership and culture consultant, author, and founder of Culture Crossing — for a raw, honest conversation about AI, identity, purpose, and what remains when everything arou...
93: Visual Storytelling for Major Brands: Stewart Cohen on Creating Authentic Campaigns in the AI Era 09.12.2025 39:44
Send us Fan Mail What does it take to create visual content for some of the world's biggest brands—and sustain that success for over two decades? In this episode, director and photographer Stewart Cohen pulls back the curtain on the creative industry, sharing insights from his extensive portfolio working with American Airlines, AT&T, Coca-Cola, MGM Resorts, and Frito-Lay through his produ...
92: The Pivot to Better Food: How One Teacher Built a Regenerative Salt Brand 02.12.2025 43:42
Send us Fan Mail What if one tiny decision—like choosing a local salt over a supermarket staple—could help change your food system, your family life, and your business? In this episode of Business Origin Stories , host Amy Schutte sits down with Sarah McElrae, the founder of Summa Salts and the beloved “Salt Lady” of Jacksonville, Florida. Sarah went from a chaotic childhood and a career in educat...
91: How to Make Better Business Decisions: A Framework for Leaders with Michael Walker 25.11.2025 45:31
Send us Fan Mail Are you making big decisions from a place of clarity—or chaos? In this episode of Business Origin Stories , host Amy Schutte sits down with executive coach and decision-making expert Michael Walker to unpack why so many founders and leaders feel stuck, second-guess themselves, or unintentionally throw their teams into whiplash with constant pivots. Drawing on years of research, co...
90: Work From Your Strengths: CliftonStrengths for Careers & Teams with Jennifer Doyle Vancil 18.11.2025 52:06
Send us Fan Mail What would change if you—and your team—worked from your strengths every day? Gallup-Certified Strengths Coach and ICF PCC Jennifer Doyle Vancil, M.Ed. joins Amy to break down CliftonStrengths (formerly StrengthsFinder) and show leaders, founders, and professionals how to align work with what people naturally do best. After 25+ years in higher ed as an advisor and career coach, Jen...
89: Stories That Make You Money: Using Instagram Stories to Sell Your Offers with Gabrielle Forleo 11.11.2025 53:30
Send us Fan Mail If you’ve ever stared at your phone wondering, “What do I even post on Stories today?” — this episode is going to feel like a deep exhale. In this conversation, I’m joined by business coach and mentor Gabrielle Forleo , who helps women make serious money online by refining their marketing, messaging, sales strategies, and relationship with money. After 17 years as a global sales l...
88: From Stuck to Unstoppable: Making Bold Decisions with Jessica Frew 04.11.2025 47:29
Send us Fan Mail Tired of feeling stuck, overwhelmed, or trapped in a cycle of overthinking? What if you could make bold, confident decisions without guilt, fear, or second-guessing? In this episode of Business Origin Stories, host Amy Schutte sits down with Jessica Frew, a bold decision coach and author of the new book "Shove Your Shoulds." Jessica shares her powerful personal story and...
87: AI in Education: Preparing Kids for a Future That Doesn’t Exist Yet 28.10.2025 45:35
Send us Fan Mail Are we preparing our children for a world that doesn't even exist yet? As artificial intelligence reshapes our society, parents and educators are facing a critical question: how do we teach the next generation to thrive in the age of AI without sacrificing critical thinking and discernment? In this episode of Business Origin Stories, host Amy Schutte is joined by Cameron Fuga...
86: Turn One Pin into a Traffic Machine: Simple Pinterest Marketing That Works While You Sleep 21.10.2025 42:53
Send us Fan Mail What if one single pin could bring consistent traffic, leads, and sales to your business — for months or even years — without spending a dime on ads? In this episode of Business Origin Stories , host Amy Schutte sits down with Pinterest strategist Gwendolyn Griffin for a mini masterclass on how to turn Pinterest into a sustainable marketing machine for your business. Gwendolyn bre...
85: Leading Through Loss: How to Navigate Grief in Business with Dr. Lynda Reid 14.10.2025 37:19
Send us Fan Mail Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to talk about navigating grief, burnout, and big life pivots while still leading teams and companies with clarity. Drawing on neuroscience, Positive Intelligence® (sab...
84: Stop the Busywork: How AI Agents Cut Costs, Save Time & Boost Creativity 07.10.2025 24:06
Send us Fan Mail What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected to save a client $100,000+ in 12 months . You’ll hear Amy’s two strongest (and slightly spicy) opinions about AI, why it must be handled with care...
83: How Ellie Steinbrink Turned a Passion for Style Into a Pathway to Self Trust 30.09.2025 52:36
Send us Fan Mail What if the way you show up in your clothes could transform how you lead, work, and live? In this episode, I sit down with stylist and coach Ellie Steinbrink , who shares her journey from 20 years in marketing to building a business rooted in authenticity and style. After losing her job during the pandemic,Ellie leaned into her lifelong passion and discovered that style can be a d...
82: Building Your Personal Brand in Just 15 Minutes a Day With Ed Troxell 23.09.2025 45:23
Send us Fan Mail What if showing up on video didn’t have to feel overwhelming — and could actually become the easiest way to grow your brand? In this episode, I’m joined by Ed Troxell , personal brand coach and video strategist, who helps entrepreneurs stand out online without getting lost in the tech, the hustle, or the self-doubt. Ed shares how he went from dreading video to launching his own da...
81: Lessons in Reputation and Trust From Jennifer Kaplan 16.09.2025 43:45
Send us Fan Mail What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust? In this episode, I’m joined by Jennifer Kaplan , founder of Evolve PR and Marketing and one of the top voices in the PR world today. Over the past 20 years, Jennifer has built the largest PR firm in Arizona, serving more than 100 clients across in...
80: The Intersection of Motherhood and Entrepreneurship With Crystalee Beck 09.09.2025 57:54
Send us Fan Mail What if building a business didn’t mean climbing the corporate ladder, but creating one that actually fits your life as a mom? In this special throwback episode, I’m joined by Crystalee Beck — mom of four, serial entrepreneur, and founder of The Mama Ladder and Comma Copywriters. Crystalee has been paving the way for women at the intersection of motherhood and entrepreneurship, sh...
79: People First Leadership with Rick Harris 02.09.2025 1:07:19
Send us Fan Mail Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris. Rick is the CEO of the Association of Proposal Management Professionals (APMP), a 30+ year nonprofit leader, and a former radio DJ with an incredible story to share. What I love most about Rick is how h...
78: How Jen Beyers Turned Client Problems Into a Second Business 26.08.2025 35:30
Send us Fan Mail What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60? This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of Rare Bird Beauties , a Chicago-based bridal hair and makeup agency. Jen started out doing hair for friends on the weekend and built her career one client (and on...
77: The Power of a Day Job and a Joy Job with Michelle Pecak 19.08.2025 46:27
Send us Fan Mail What if the thing you do for fun held the key to a more aligned and sustainable business? This week, I’m joined by Michelle Pecak : pricing expert, operations strategist, and founder of My Vibe , a business community built on healing, connection, and reciprocity. After 25 years in supply chain and pricing for billion-dollar companies, Michelle took a leap. She walked away from the...
76: Why Comfort Is Keeping You Stuck (and How to Move Forward Anyway) 12.08.2025 17:36
Send us Fan Mail When life feels too comfortable, growth can feel unnatural. In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designed to make things easier. I’m not talking about burnout or over-efforting. I’m talking about the quiet spaces where growth gets stalled, simply bec...
75: Turning Everyday Moments into Magnetic Stories with Seth Donlin 05.08.2025 59:41
Send us Fan Mail What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller? This week I’m joined by Seth Donlin , storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives th...
74: How Katie Lantukh Turned Messaging Strategy into a LinkedIn Referral Engine 29.07.2025 45:16
Send us Fan Mail This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else. Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate w...
73: Building a Business That Honors Your Energy with Jenny Losee 22.07.2025 37:54
Send us Fan Mail What does it take to build a creative business that actually feels like you? This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. She’s photographed celebrity weddings, been featured in Vogue and People Magazine , and was recently named one of the top 30 wedding photographers in the...
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