Amy Schutte
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Where to listen?
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Episodes
122: Divorce as a Business Deal: How to Leave a High-Conflict Partner Strategically with Divorce Strategist Courtney Harkness 07.07.2026 31:22
Send us Fan Mail Divorce is one of the most financially and emotionally high-stakes events in a person's life — but most people walk into it completely unprepared. In this episode, Amy sits down with Courtney Harkness, a divorce strategist who helps successful women leave high-conflict partners with clarity, strategy, and their financial future intact. Courtney shares her own journey from run...
121: What Great Leaders Know About Themselves with Jason Daily 23.06.2026 44:53
Send us Fan Mail What happens when leadership growth becomes less about gaining skills and more about understanding yourself? In this episode of Business Origin Stories, Jason Daily , founder of Anchored Leadership, shares the experiences and leadership principles that have shaped his work helping leaders unlock their full potential through self-awareness, communication, and coaching. Jason has co...
120: The Second Act: Helping Women Return to Work with Confidence 16.06.2026 31:40
Send us Fan Mail What happens when life takes you away from the workforce for nearly two decades? For Heather Nemelka , that question became the foundation for a mission that is now helping women, career changers, and workforce returners rediscover their confidence and create new opportunities. In this episode of Business Origin Stories, Heather shares her remarkable journey from returning to work...
119: The Courage to Realign: Tucker Branham on Values, Leadership, and Designing a Life That Fits 10.06.2026 37:32
Send us Fan Mail What happens when the life you've built no longer aligns with who you are? In this episode of Business Origin Stories, Tucker Branham shares how his unconventional journey shaped a career dedicated to helping individuals and organizations find alignment between values, purpose, leadership, and work. After leaving college, working multiple jobs, and navigating an unexpected pa...
118: The Founder-to-CEO Transition: Leadership Lessons for Growing Marketing Agencies with Dan Newman 02.06.2026 33:15
Send us Fan Mail What if the biggest obstacle to scaling your agency is not your marketing strategy, but your leadership systems? In this episode of Business Origin Stories, Amy sits down with Dan Newman , founder of Learn to Scale, to talk about the people side of agency growth. Dan works with small marketing agencies to solve communication breakdowns, leadership bottlenecks, and culture issues t...
117: From Performance to Service: Executive Presence, Leadership Communication, and Confidence with Katya Davydova 26.05.2026 27:07
Send us Fan Mail What if executive presence has less to do with performance and more to do with service? In this episode of Business Origin Stories, Amy sits down with Katya Davydova , leadership coach, facilitator, and communication expert, to explore how leaders can communicate with greater confidence, authenticity, and impact. After spending a decade working in people operations, learning and d...
116: Leadership Under Pressure: David Fivecoat on Battlefield Lessons, Grit, and Decisive Leadership 19.05.2026 41:00
Send us Fan Mail What changes when leadership decisions carry real consequences? In this episode of Business Origin Stories , I sit down with David Fivecoat , a former U.S. Army Colonel turned executive coach and founder of The Fivecoat Consulting Group . After more than two decades leading soldiers in some of the world's most complex and high-stakes environments, David now works with executi...
115: Legacy Is a Verb: Rethinking Philanthropy, Wealth, and Giving with Elena Fracchia 12.05.2026 45:40
Send us Fan Mail Most people don’t struggle with the desire to give. They struggle with knowing how. In this episode, Elena Fracchia shares what she has learned working across nonprofit management, fundraising, and wealth strategy. After seeing both sides of philanthropy, she identified a consistent gap. People are surrounded by financial advice, but no one is helping them connect their values to...
114: Build Leaders Before You Need Them: Why Mentorship Can’t Wait with Randy Hain 05.05.2026 32:57
Send us Fan Mail Most companies wait too long to develop their next generation of leaders. In this episode, Amy sits down with Randy Hain , executive coach, author, and founder of Serving Partners, to talk about the gap most organizations ignore: investing in early-career professionals before they become senior leaders. Randy brings over 30 years of experience as a senior executive and now coaches...
113: Why the Entry-Level Hiring Playbook Is Broken and How to Help Young Professionals Land Jobs in Today’s Market with Chris Greene 28.04.2026 35:59
Send us Fan Mail The path from college to career is not working the way it used to. In this episode of Business Origin Stories, the founder of YoPro shares what he’s seeing firsthand after working with more than 70 young professionals trying to land jobs in today’s market. His perspective comes from 25 years in marketing working with Fortune 100 and Fortune 500 companies, followed by a layoff that...
112: Conscious Leadership: Why High Achievers Must Slow Down to Lead Better with Claudia Beck 21.04.2026 30:26
Send us Fan Mail What happens when the traits that made you successful start working against you? In this episode, Claudia Beck , founder of Better Together Group, shares her journey from a 30-year corporate career to coaching senior executives on conscious leadership. After reaching senior leadership and experiencing a forced exit, Claudia was confronted with a fundamental question: who do you wa...
111: Time, Money, and Freedom: Building a Business That Actually Fits Your Life with Carrie Veatch 14.04.2026 36:47
Send us Fan Mail What if the number you’re chasing in business isn’t actually the number you need? In this episode, Amy sits down with Carrie Veatch , who helps entrepreneurs build time, location, and financial freedom in a way that is grounded in their real life, not arbitrary goals. Carrie’s work starts with a simple but often avoided question: what do you actually need? Instead of chasing exter...
110: Take Back 10–30% of Your Time: Removing the Drama and Trauma of People Management with Neil Katz 07.04.2026 31:16
Send us Fan Mail Most leaders don’t think about HR until something breaks. But by then, it’s already costing time, energy, and momentum. In this episode of Business Origin Stories, Neil Katz shares how his fractional HR firm helps companies remove the operational burden of people management so leaders can focus on growth. Neil works with businesses ranging from five to five hundred employees, help...
109: AI Readiness Over Hype: Why 90% of AI Projects Fail and How to Get It Right with Matt Murphy 31.03.2026 55:56
Send us Fan Mail AI is no longer optional. But rushing into it may be the most expensive mistake your business can make. In this episode of Business Origin Stories, Matt Murphy shares what he’s learned from deploying AI inside real companies and why most of those efforts fail. With 30 years in technology and the last five focused on AI, Matt has worked across ERP, cloud, HRIS, and enterprise syste...
108: From CEO to Zen Coach: Peter Corbett on Identity, Exit, and Sustainable Well-Being 24.03.2026 38:59
Send us Fan Mail Many founders imagine that selling their company will be the finish line. But for many leaders, the exit is actually the beginning of a new identity crisis. In this episode of Business Origin Stories , Amy Schutte sits down with Peter Corbett , former agency founder turned executive coach, to explore what happens after entrepreneurial success. Peter built a digital agency that gre...
107: A Leadership Framework for Fixing Broken Organizations with Mark McFatridge 17.03.2026 31:54
Send us Fan Mail When a leader walks into a struggling organization, the instinct is often to fix things fast. But Mark McFatridge learned early in his career that real turnaround work begins with listening. After earning his first bank president role, Mark relocated from Indianapolis to Springfield, Missouri to lead the worst performing banking group in the company. He didn’t know the team, the c...
106: Julie Jakopic on Worthiness, Joy, and Leading Without Living in Crisis 10.03.2026 33:46
Send us Fan Mail What happens when leaders measure their value by how busy they are? For many nonprofit and government leaders, the pressure to respond to every crisis becomes a badge of honor. The calendar fills up, the phone never stops, and the mission feels too important to slow down. But that approach comes with a cost. In this episode of Business Origin Stories, Julie Jakopic joins Amy Schut...
105: Find Your Frequency: How to Cut Through the Noise Without Copying Anyone Else with Macy Robison 03.03.2026 40:30
Send us Fan Mail If you’ve ever looked around online and thought, “What’s working for everyone else, and why doesn’t it work for me?” this episode is for you. In this conversation, Amy sits down with Macy Robison , a longtime friend from the StoryBrand Guide community, to talk about why so many experts get stuck chasing shiny strategies and how to come back to the way you are actually wired to lea...
104: When Survival Leadership Stops Working with Traci Phillips 24.02.2026 50:57
Send us Fan Mail When the old leadership model stops working, most leaders assume the problem is external. The market. The team. The generation. The culture. In this episode of Business Origin Stories, Amy Schutte sits down with Traci Philips , founder of the Innate Coach and an executive leadership and performance coach working with high performers in major transition, especially in the mergers a...
103: Beyond Palatable: Sophie Jane Lee on Women, Voice, Visibility, and the Courage to Take Up Space 17.02.2026 36:21
Send us Fan Mail What happens when women are taught to be palatable instead of powerful? In this episode of Business Origin Stories , I sit down with Sophie Jane Lee , CEO and founder of Electric Peach , to talk about her debut book, Beyond Palatable —a bold, compassionate manifesto for women who are tired of shrinking, apologizing, and silencing themselves to fit in. Sophie shares her deeply pers...
102: Leadership, Money, and Identity Shifts: Executive Coach Steve Smith on Navigating Hard Business Seasons 10.02.2026 38:34
Send us Fan Mail What happens when the business gets hard and there’s nowhere to hide? In this episode of Business Origin Stories, I sit down with executive coach Steve Smith for a grounded, honest conversation about leadership when comfort zones collapse, money gets emotional, and identity is forced to change. Steve has spent over 16 years coaching leaders across industries, from startups to For...
101: Why Leadership Training Fails (and How to Fix It): Healthcare Executive Keith Repko on Building Strong Managers 03.02.2026 30:59
Send us Fan Mail Leadership problems rarely start at the top. They start in the middle. In this episode of Business Origin Stories , I sit down with Keith Repko, a former healthcare executive who spent decades leading one of the largest VA medical systems in a five-state region. Over his career, Keith oversaw thousands of employees, multiple hospital campuses, and complex operational systems, and...
100:Escaping the Urgent Trap: How Leaders Reclaim Time, Focus, and Humanity with Frederick Buskey 27.01.2026 50:16
Send us Fan Mail What if the real leadership crisis isn’t burnout — but never having time to work on what truly matters ? In this episode of Business Origin Stories , I sit down with Frederick Buskey , a former assistant principal turned leadership coach, to explore how leaders — especially in education — can escape the constant pull of urgency and reclaim their time, priorities, and humanity. Fre...
99: Fertile Business, Identity Shifts, and Intuitive Leadership: Creating Sustainable Abundance with Olivier Egli 20.01.2026 45:44
Send us Fan Mail What if the way we work is the very thing that’s breaking us—and what if there’s another way? In this episode of Business Origin Stories , I’m joined by Olivier Egli , a business guide who stands at the intersection of leadership, neuroscience, psychology, and spirituality , offering a radically different blueprint for work—one that breaks from our traditional, toxic approaches to...
98: Family Business Therapy: How to Fix Friction, Build Resilience, and Grow Without Burning It All Down (with Scott Gingold) 13.01.2026 34:56
Send us Fan Mail What happens when family, business, legacy, and pressure collide? In this episode of Business Origin Stories, I sit down with Scott Gingold, a self-described family business therapist who helps founders, owners, and multi-generational companies untangle conflict, rebuild trust, and move forward without blowing up the business, or their relationships. Scott’s path to this work is a...
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