Business of Story

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success , shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell.  Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellb...

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand :  http://bit.ly/Stor...

Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile conversations all leaders can use with their business storytelling to grow their influence and company culture. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycl...

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it. Put Park's free and premium story-building too...

Stu Heinecke, author of How to Grow Your Business Like a Weed , marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the...

Erik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://...

Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are now using stories to build momentum for their new online testimonial capture platform. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbi...

Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through what stories you share and how you share them. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand :  http://b...

Dorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to increase speed to market through speed to meaning.

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park...

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/Sto...

Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Pa...

Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http:/...

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Bra...

Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand :...

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http:...

Richard Newman, author of the best-selling book You Were Born to Speak , and founder of Body Talk, discusses how to use body language and voice skills to create greater impact with your business and leadership storytelling.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Bra...

Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to grow your business and how storytelling plays an important role.   Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http:...

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for...

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event's story alive way before, during and after the big game.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery:...

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cyc...

JB Owen, CEO of Ignite empowerment publishing and known as "The Pink Billionaire", shares how to find your ignite moments in your brand storytelling.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park offers onlin...

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use.   Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools...

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Boo k , explores the power of visual metaphors in your brand, sales and marketing storytelling. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTool...

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it's disrupting the old ways of publishing.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle Sy...