Business of Story

The ABT (And, But, Therefore) agile narrative framework revolutionized how I communicate and connect with audiences. It will do the same for you. Join me on my 10-year journey of learning, refining, teaching, and coaching the ABT storytelling structure to business, marketing and sales leaders just like you.  Improve your storytelling immediately with my  The ABTs of Agile Communications ™ quick on...

Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary confinement for 8.5 years and emerging as a profound voice for ex-convicts who have earned the right to become productive citizens through Fair Chance Hiring. Improve your storytelling immediately with my  The ABTs of Agile Communications ™ quick onlin...

Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro's Tribeca Films and used what he learned about Hollywood storytelling to grow his cybersecurity company. Here's his story.  Improve your storytelling immediately with my  The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is b...

Erik Ewers, Senior Editor and Co-Director at Ken Burns Florentine Films and Co-founder of Ewers Brothers Productions, shares what he's learned about iconic storytelling from legendary documentarian Ken Burns and shares why his latest film called Hiding in Plain Site: Youth Mental Illness is the most important project he's directed to-date. Improve your storytelling immediately with my  The ABTs of...

Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive. Improve your storytelling immediately with my  The ABTs of Agile Communications ™  quick online course to learn the agile narrative framework that all influential business com...

Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns. Improve your storytelling immediately with my  The ABTs of Agile Communications ™  quick online course to learn the agile narrative framework that all influential b...

Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.

Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your business storytelling.   Improve your storytelling immediately with my  The ABTs of Agile Communicati...

Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level. Improve your storytelling immediately with my  The ABTs of Agile Communications ™  quick online course to learn the agile narrative framewor...

Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection and building meaningful and memorable relationships using storytelling. Improve your storytelling immediately with my  The ABTs of Agile Communications ™  quick online course to learn the agile narrative framework that all influential business communi...

Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design , shares her three-step process to coming up with better ideas more often. Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the...

Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer , shares how to create tremendous growth by standing for something much bigger than just your offering. Improve your storytelling immediately with my  The A...

Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs , share how to use the ABT agile narrative framework for proposals, papers, presentations, and life in general to make your complex simply land right the first time every time.   Improve your storytelling immediately with my  The ABTs of Agile Communicatio...

Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs.   Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The Narrative...

Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to help immigrants realize their American Dream. Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framework that all influential business communication is built.  Grab you...

Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing. Improve you...

Jeff Dudan, CEO of Homefront Brands and author of "Discernment; The Business Athletes Regimen for a Great Life through Better Decisions", shares how to Align your Organizational/Life Purpose and Values Through Storytelling. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business commun...

Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happines s, shares how to create unforgettable experiences with your brand storytelling and measure their impact. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framewor...

Brandon Bornancin, author of  Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life,  is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless. AI, and motivational speaker who is obsessed with helping you maximize your success. Improve your storytelling immediately with m...

Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of  The Narrativ...

Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business c...

Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling structures to elevate your growth. Imnprove your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of  Th...

Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast. Take Park's  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business...

Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You'll Go at Burning Man viral film, shares how composers use story structure to captivate their listeners. Take Park's  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications are built upon.  Grab your copy of  Th...

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics , shares the bad habits you need to break to make your business storytelling much more effective. Put Park's free and premium story-building tools to work for you now including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for...