Park Howell, Brand Story Strategist

Business of Story

Business EN ↓ 576 episodes

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Author

Park Howell, Brand Story Strategist

Episodes

#425: What Reiki Energy Healing and Leadership Storytelling Have in Common 21.08.2023 1:00:52

Grace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, reveals how to use this ancient energy form to amplify the success of your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential busi...

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day 14.08.2023 31:00

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore) agile narrative framework. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narr...

#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers 07.08.2023 41:50

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects. Improve your storytelling immediately with my The ABTs...

#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling 31.07.2023 1:13:45

Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life, covers those principles in this no-holds-barred conversation. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business c...

#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe 24.07.2023 36:15

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering. Improve your storytelling immediately with my The ABTs of Agile Communications™ quic...

#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth 17.07.2023 42:56

Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential busi...

#419: The Art, Science and Storytelling that Creates Memorable Events 10.07.2023 57:41

Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences , shares how to design unforgettable event experiences and the marketing stories that result. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influentia...

#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive 03.07.2023 40:04

Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communicatio...

#417: How to Reel In Your Audience With Your Stories 26.06.2023 1:13:56

Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move people to action. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative f...

#416: See More Sales by Revealing Your Storytelling Blind Spots 19.06.2023 57:21

Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, explores how prospects and clients receive our messaging impacts our business results. Their perception of our stories and conversations becomes our reality. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online c...

#415: How to Position Your Brand as The First, The Best, or The Only 12.06.2023 1:05:03

Isabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love Without Limits, share the three storytelling ingredients you need to position your brand as The First, The Best, or The Only. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile nar...

#414: Why Belief is at the Heart of Every Effective Business Story 05.06.2023 59:05

Julie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone for all of your effective storytelling and story living. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built....

#413: How to Build Brand Purpose and Profits With Your Business Storytelling 29.05.2023 1:07:23

Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World's Greatest Companies , shares how you can use business storytelling to grow your brand purpose and profits. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick onli...

#412: Seth Godin: The Story Behind My New Book, The Song of Significance 21.05.2023 48:56

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narra...

#411: With No Struggle, There is Neither Story Nor Success 15.05.2023 1:15:15

Gregory Shepard, a 20-year startup veteran and serial entrepreneur with 14 liquidity events under his belt, two of which were sold as part of a $925M transaction that won 4 Private Equity awards for transactions between $250M-$1B, shares how to leverage your struggles into success. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the ag...

#410: How ESPN's Social Media Team Uses Storytelling to Score Big Time 08.05.2023 55:45

Mitchell Clements, Social Media Creative Manager for ESPN, shares how the sports giant uses storytelling in their social media to compete in the highly-competitive sport of communications. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy...

#409: How to Become a Positively Prolific Storyteller 01.05.2023 50:23

Brock Swinson, writer of Creative Screenwriting Magazine, author of Ink by the Barrel: Secrets From Prolific Writer, and host of the Creative Principles podcast, shares tips on how you can overcome writers block and other time-sucking activities to become a prolific storyteller in your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course t...

#408: How to Use the Power of Your Everyday Stories 24.04.2023 55:17

Bernadette Jiwa, creator of the Story Skills Workshop, shares how to use your everyday stories to make an impact in the world with your business and personal pursuits. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative G...

#407: How to Design Transformative Customer Experiences Using Business Storytelling 17.04.2023 52:11

Aransas Sava, coach and experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast shares how to design transformative experiences through the business, brand and leadership stories where your audiences become active participants. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framewor...

#406: How to Find Your Riches in the Niches With Your Brand Story 10.04.2023 57:57

Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, discuss the importance of becoming specialists because the riches are found in the niches. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influentia...

ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling? 03.04.2023 1:00:54

Dr. Randy Olson, who popularized the ABT (And, But, Therefore) narrative framework for the science community, shares his thoughts on the evolution of ChatGPT and to the powerful tool it can be for your business storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business comm...

#404: How to Turn Moments into Movements With Your Social Media Storytelling 26.03.2023 46:14

Brittany Cabriales, Head of Social Media at GoFundMe.com, shares how she uses storytelling on social media to turn moments into movements that help people around the world. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narra...

#403: How Storytelling Through a SaaS Platform is Revolutionizing Autism Care 20.03.2023 53:48

Amy Jacobs-Schroeder and her husband Sean Schroeder, co-founders of the SaaS platform Happy Ladders, combine their respective skills of helping families dealing with autism and promoting their services through digital marketing to create positive outcomes for everyone. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative...

#402: Forget the Alamo: The Revisionist History That Built This Texas Brand 13.03.2023 1:04:20

Jason Stanford, co-author of Forget the Alamo: The Rise and Fall of an American Myth , shares the ramifications of what happens when you correct history replacing myth with storytelling based on facts. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built. Gr...

#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry 06.03.2023 59:27

Allan Rienstra, co-owner of SDT Ultrasound, shares how he uses storytelling and the ABT agile narrative framework to communicate and humanize his complex ideas to connect with his manufacturing customers. Improve your storytelling immediately with my The ABTs of Agile Communications ™ quick online course to learn the agile narrative framework that all influential business communication is built...