Business of Story

In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long customers.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework th...

Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues , shares how to overcome objections when you're focused on Fusion Points to strengthen your storytelling. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to lea...

Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your c...

Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication , shares his formula for an influential story with the emphasis on always placing your audience at the center of your story.    Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is...

Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of  Make Bank Without the Bank: The New Rules of Money , share his authentic "Rags to Riches" story and how he has used it to build his financial firm and help his clients become their own banker. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the...

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea , coined the phrase, "All things being equal, people will do business with, and refer business to, those people they know, like, and trust." We'll show you how to use this idea to activate your storytelling flywheel. Improve your storytelling immediately with my  The ABTs of Agile Communicatio...

Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader , shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all i...

Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world.  Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The Narrative Gym for...

Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the  New York Times  bestsellers  Decisive  and  Switch . His most recent book is  Upstream and is host of the new podcast What It's Like To Be…. Dan shares his insights on how being slow and curious can reveal amazing s...

Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework...

Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth , explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all infl...

Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention , shares how to use business storytelling to attract and keep the top talent you seek. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business...

Park Howell reads appendix two of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero's Journey to craft and tell a compelling origin story that sells.  Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framework that all influential...

Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick , shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential bu...

Park Howell reads appendix one of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours.  Improve your storytelling immediately with my The ABTs of Agile Communications™  quick online cou...

Park Howell reads chapters 11 & 12 of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels. Improve your storytelling immediately with my  The ABTs of Agile C...

Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they're applying the Story Cycle System™ to crafting their own brand story for IMS. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business...

Park Howell reads chapter 10 of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  Learn how to ritualize the use of your brand to build repeat business and the most powerful form of advertising there is FREE word-of-mouth marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™  quick online course to...

Park Howell reads chapter nine of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. . Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narr...

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Busines s, explores the evolution of content marketing especially with the coming of age of Ch...

Park Howell reads chapter eight of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding. Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online cours...

Park Howell reads chapter seven of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation. Improve your storytelling immediately with my The AB...

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of  The Narrative Gym for Business ,  a short guide on crafting ABTs for all of your communications.  Read  Brand Bewitchery : How to Wield the Story Cycle System™ to Craft Spe...

Park Howell reads chapter six of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality. Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agil...

Park Howell reads chapter five of his book,  Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward.  Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framew...