Business of Story

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding S...

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/S...

John Livesay, aka The Pitch Whisperer, host of "The Successful Pitch" podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/Storytel...

Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style , shares how to become a more influential leader by reconnecting with your authentic story through the power of music.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Storie...

Park Howell, the World's most Industrious Storyteller, launches his new ABT's of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives. Take advantage of Park's new ABT's of Branding online course for free using the promo co...

Carla Johnson, author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes , share how to use storytelling to spark innovation in yourself and your business.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Y...

Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection of comedy, storytelling and unraveling the mysteries of the human brain. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand...

Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like w...

Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle Syst...

Doug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy , shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How...

Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of "Every Day Excellence", shares how to brighten your internal narrative to create a more epic story arc for 2022.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://b...

JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audience to make your stories connect and convert prospects to customers.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : h...

Dean Newlund, CEO of Mission Facilitators, Int'l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a greater impact with your business storytelling. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/Storytellin...

Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-per...

Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to help you better engage and sell more effectively to your buyers. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http:/...

Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and is President of the Sales Hall of Fame, shares ways to measure the impact of storytelling in sales.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbi...

Deborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise and Convincing Presentations , share her three-step approach to making more powerful and convincing business presentations.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle...

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit....

Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories through her six-step process.   Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like...

Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your customers change. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park...

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Sto...

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales , and an Australian business growth specialist, reveals the 6 archetypes you'll come across in sales and the stories you need to tell to win them over.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding St...

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Storie...

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out , shares how to gain mass attention through the stories you tell. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://...

Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help salespeople transform self-limiting beliefs into self-empowering beliefs discusses the powerful stories a positive mindset creates. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story...