Business of Story

Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world's largest swim school franchise. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/St...

Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand...

David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spel...

Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family's Path to Long-Term Success, helping families live into and prosper from a more powerful and beneficial business story.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Cr...

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine , 5 Steps to Ridiculously Consistent Growth , to help business of all size grow through focused customer service. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://...

Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ t...

Sam George, media consultant and author of I'll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to Do  About It, explores exactly that on this episode of the Business of Story. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Bra...

Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business , explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers. Explore Park's free and premium story building tools including his new book, B rand Bewitche...

Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished leaders find their true story for personal fulfillment. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/S...

John O'Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/Storytelli...

John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create image content that captures their audience's attention through artistry and emotion. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories f...

Jim Shaddick, my wife Michele's new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gaming environments around the world and what it has meant to him to find his family after 76 years.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindin...

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery...

Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : htt...

Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible , helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit....

Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out , shares how to present in a more confident and compelling way. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft...

Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like...

Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action.  Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park offers...

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap , explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindin...

Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingTools Like what you hear? Park offers online...

Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/StorytellingT...

Stephanie Stuckey, CEO of Stuckey's, the roadside oasis famous for its pecan rolls, shares how she is renovating her family's brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand : http://bit.ly/Storyte...

Ginger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her five storytelling laws to make your presentations persuasive and moving. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand :...

Neil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, shares how he has built several successful digital media properties through the storytelling skills he learned growing up in Jamaica and the United States. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How...

Dr. Nadya Zhexembayeva, nicknamed "The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to create opportunity out of constant change by reinventing your business story. Explore Park's free and premium story building tools including his new book, B rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your...