Business of Coaching Workshop

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with Tanner Baird, co-founder of Massenomics, to break down how a small-town gym in South Dakota grew into a globally recognized fitness brand. Tanner shares the real story behind Massenomics — from opening a culture-driven gym in a town of 25,000 people to building a fiercely loyal audience through podcasting, con...

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with legendary strength coach Zach Even-Esh for a wide-ranging conversation about what it really takes to build a long coaching career—without losing your identity or chasing every new trend. Zach shares lessons from over two decades as a coach, gym owner, educator, and content creator—from starting in his parents'...

The holidays are one of the fastest ways for coaches to burn out—not because clients are difficult, but because boundaries were never clearly set. In this Business of Coaching Workshop, Andrew Jackson sits down with Niki Sims, Chief Experience Officer at Barbell Logic, to unpack how coaches can protect their time, energy, and sanity around holidays and vacations without damaging the client experie...

Unlock the real playbook for paid social ads as a coach.  In this Business of Coaching Workshop, Andrew Jackson sits down with Mike Lisi, founder and CEO of Ignite Entrepreneurs, to break down how personal trainers, gym owners, and online coaches can finally run profitable ads—without burning cash. Mike isn't a "theory" guy. He runs two gyms, helps operate several more, and manages paid ads & CRM...

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with elite powerlifting coach, gym owner, and longtime hybrid coaching pioneer John Gaglione to unpack what it really takes to transition from in-person coaching to successful online and hybrid coaching. With more than 20 years in the industry, John has built two gyms, coached world-class powerlifters, handled lift...

In this episode of the Business of Coaching Workshop, host Andrew Jackson shares a practical and insightful recap of Underground Strength Con, the anti-influencer coaching event hosted by Joe Riggio and Zach Even-Esh. As TurnKey Coach returned as the lead sponsor—and after onboarding three Varsity House gyms in a single month—Andrew spent the week training, observing real in-person coaching, and c...

In this episode, Marty Jacobs returns to the Business of Coaching Workshop to show coaches how to grow their business the way he did: in the trenches, in a town of six thousand people, without relying on giant social media platforms. Marty breaks down the exact strategies he used to attract clients, keep them long term, build trust through service, and grow through authentic networking and referra...

Stop charging "whatever everyone else charges." In this episode, Scott Carpenter reveals the psychology and strategy behind high-ticket coaching offers, how to confidently price your services, and why the right clients happily pay for transformation—not workouts. Learn proven systems to increase your income, work with better clients, and build a business that gives you freedom and impact. What You...

In this episode of the Business of Coaching Workshop podcast, Matt Reynolds talks with strength coach Karl Schudt about his journey exploring AI in coaching. From experimenting with AI tools to learning how to code and create his own, Karl offers a rare perspective on how coaches can use technology to enhance their practice. Whether you're curious about AI, skeptical of it, or ready to dive in, th...

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Marty Jacobs, a strength coach who has rapidly grown his coaching business by implementing TurnKey Coach. Marty shares his journey of improving his systems, delivering better client results, and scaling his business without burning out. Whether you're a personal trainer, strength coach, or fitness professional,...

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Anthony Diehl, strength, nutrition, and hypertrophy coach and owner of Modus. Anthony shares his journey from in-person coaching to building a thriving online business—and why video feedback has become the cornerstone of client success and business growth. Whether you're a personal trainer, strength coach, or h...

In this episode of the Business of Coaching Workshop, we dive into how TurnKey Coach's mobile app empowers fitness professionals to coach with freedom, efficiency, and impact. Whether you're a personal trainer, strength coach, or health professional, mobile-first coaching tools let you manage programming, client check-ins, and communication on the go—without being tied to a desk. We'll explore how...

Boundaries aren't just about keeping clients at arm's length—they're about building trust, clarity, and long-term success. In this episode, we discuss how setting clear expectations protects your time, prevents burnout, and creates predictability so your clients always know what to expect. Whether you're an online fitness coach, nutritionist, or entrepreneur, this episode gives you practical tips...

In this episode of The Business of Coaching Workshop, Alexander Kodoma joins us to talk about elevating the in-person coaching experience using TurnKey Coach. From creating seamless client interactions to implementing powerful systems that ensure consistency, Alexander shares actionable strategies for fitness and strength coaches looking to stand out in today's competitive coaching landscape. Buil...

Hybrid coaching is changing the game for fitness, nutrition, and health coaches. In this episode of The Business of Coaching Workshop, Bruce Knox of Bjorn Fitness shares how he successfully blends in-person training with online coaching systems to create a seamless client experience. Whether you're a strength coach, nutritionist, or personal trainer, Bruce reveals the strategies that help coaches...

Discover how TurnKey Coach transforms online coaching with powerful tools for programming, client communication, and measurable results. In this live demo, we'll walk you through the platform's key features and show you how coaches can save time, boost client accountability, and deliver better outcomes. Whether you're a personal trainer, strength coach, or fitness business owner, this demo will he...

Discover how TurnKey Coach gives strength coaches, personal trainers, and online fitness professionals the tools they need to simplify coaching, streamline client communication, and boost accountability—without sacrificing connection. In this in-action walkthrough, you'll see how to: Automate client check-ins and support Build stronger communities through chat and group features Use calendars, tas...

Tired of feeling gross about sales? In this episode, strength coach and business mentor Nick Habich breaks down how fitness and health coaches can master the art of ethical, effective sales—without pressure, gimmicks, or manipulation. Learn how to shift your mindset, build trust, and sell your coaching services confidently, even if you're introverted or hate "selling." What You'll Learn: Why tradi...

Want to coach more clients without sacrificing quality? Discover how the TurnKey Coach Method uses video feedback and smart automation to scale your online coaching business. In this episode, Matt and Chris Reynolds walk through the exact framework that's helped hundreds of gym owners and personal trainers streamline programming, improve client engagement, and build a business that doesn't burn th...

In this episode, discover how TurnKey Coach revolutionizes workout programming for coaches who want to scale, streamline, and simplify their business. Hosts Matt and Chris Reynolds reveal TurnKey's unique approach—layered programming structures, automated systems, and scalable coaching templates that empower fitness professionals to deliver individualized results without burning out. Whether you c...

Looking to take your coaching online or make your online coaching better? Discover a proven framework that's helped coaches grow smarter, not harder.  If you're a coach or personal trainer wondering how to build or improve your online coaching business, this episode is for you. We break down the TurnKey Coach Method, a strategy developed over nearly a decade to help coaches deliver high-value trai...

Client retention and lead generation don't have to feel like two separate problems. In this episode of the Business of Coaching Workshop, Josh Riggs shares how to create systems that keep your clients happy and keep your pipeline full. Whether you're a personal trainer, nutrition coach, or online fitness business owner, this episode breaks down scalable strategies for better onboarding, improved c...

If you hate "networking," this episode is for you. In this episode of the Business of Coaching Workshop, Aram Grigorian breaks down how coaches can build better, more authentic relationships in the fitness industry. Forget cold DMs and elevator pitches—this conversation is about real connection, mutual value, and building a reputation that brings opportunity to you. Whether you're just getting sta...

What do you do when a client says "this hurts"? In this episode of the Business of Coaching Workshop, Dr. Michael Mash joins us to unpack what every coach needs to know about working with injured or pain-limited clients. We explore how to build trust, make smart training decisions, and stay within your scope—all while empowering clients to keep training safely. Whether you're a strength coach, per...

Struggling with what to say on a sales call? In this episode of the Business of Coaching Workshop, Mike Manzi joins us to break down how coaches can master sales calls without sounding salesy. Whether you're a personal trainer, nutrition coach, or online strength coach, this episode shows you how to take control of the conversation, build trust fast, overcome objections, and close more high-qualit...