Business of Coaching Workshop

The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals. Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down h...

Personal trainer certifications can feel like the required first step before someone is allowed to coach. But are certifications actually necessary, or are they mostly a permission slip? CJ Gotcher joins Andrew Jackson to break down how coaches should think about certifications, education, insurance, employment requirements, and practical skill development. Certifications can help a coach get insu...

Growing your personal training business does not have to mean coaching more hours, working longer days, or becoming the bottleneck in your own company. Matt Reynolds joins Andrew Jackson to talk about one of the biggest challenges coaches face as they grow: learning how to work on the business, not just in the business. Coaching clients, writing programs, answering messages, cleaning the gym, mana...

Online nutrition coaching is not just about assigning macros, calories, or meal plans. It is about helping clients build habits, create accountability, and make better nutrition decisions in real life. In this Business of Coaching Workshop, Andrew Jackson talks with Brittany Snyder, Barbell Logic's Director of Nutrition, about what effective online nutrition coaching actually looks like. They disc...

Most coaches think growth means getting more clients. But if clients are leaving just as quickly as they come in, the real problem may be retention. Niki Sims joins Andrew Jackson to talk about personal training client retention, reducing churn, and creating a better coaching experience from the first touchpoint through the long-term client relationship. They discuss why churn is like a leaky buck...

Getting started with online coaching software can feel overwhelming, especially when you are trying to move from spreadsheets, paper programs, or another coaching app into a more complete system. TurnKey Coach helps coaches simplify the process by focusing on what matters first: writing programs, coaching clients, reviewing workouts, communicating clearly, and building a repeatable onboarding proc...

Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients,...

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years...

Coaches need more than programming and workout feedback to build a sustainable business. They need a way to sell, onboard, educate, communicate, and deliver different offers without manually rebuilding the process every time someone signs up. In this episode of the Business of Coaching Workshop, Andrew Jackson walks through new TurnKey Coach features built to help coaches sell programs, courses, t...

Justin Mihaly joins the Business of Coaching Workshop to discuss how online coaches can grow revenue without simply adding more clients, more hours, and more burnout. Justin explains why many coaches struggle with pricing, sales, content, and lead generation—not because they lack skill, but because their business lacks structure and intent. He breaks down the difference between lower-revenue and h...

TurnKey Coach Integrations are changing how coaches scale by making it easier to automate payments, onboarding, nutrition tracking, wearables, and business systems—all while improving client service. In this pre-recorded solo episode of Business of Coaching Workshop, Andrew Jackson breaks down the newest TurnKey Coach integrations and explains how coaches can use automation to reduce admin work, i...

Scaling a coaching business with systems is one of the biggest challenges for coaches and gym owners. How do you grow your client base, build a team, and expand into multiple locations—without losing the personal coaching quality that made you successful in the first place? In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Mike Capriglione, Head of Strength & Cond...

What does it actually look like to build a high-touch online coaching business—without sacrificing quality, client results, or your income? In this episode of the Business of Coaching Workshop, we sit down with Eric Priestley, strength coach and owner of Priest Strength & Power, to break down how he transitioned from 40+ in-person sessions per week to a scalable online coaching model that now pays...

Coaching software features for strength coaches can make or break your ability to deliver results at scale. In this episode, Andrew Jackson breaks down the latest updates inside TurnKey Coach, including automated warm-ups, integrations with tools like MyFitnessPal and Cronometer, and a new conditioning system for better programming and tracking. If you want to streamline your coaching, improve cli...

In this episode of the Business of Coaching Workshop, we break down how to get online coaching clients and build a real coaching business from scratch. If you're stuck trying to grow from 0–5 clients, this episode walks through the exact transition from in-person coaching and scattered systems to a streamlined, scalable coaching model. We cover how one coach went from zero to 15 stable clients in...

Coaching software for strength coaches is evolving fast—and it's changing how modern coaching businesses operate. In this episode of the Business of Coaching Workshop, we break down the latest TurnKey Coach feature updates and how they help coaches save time, improve client experience, and scale their business. From customizable onboarding flows to group programming, exercise flexibility, and AI-a...

Client retention for strength coaches is one of the most important — and most overlooked — drivers of a successful coaching business. Many coaches spend enormous energy trying to acquire new clients through marketing, social media, or advertising. But the real leverage in a coaching business often comes from something simpler: keeping the clients you already have. When athletes stay longer, relati...

In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Alexander Kodama and Richard Bradshaw to explore one of the most powerful transformations in coaching — the journey from client to coach. At 70 years old, Richard didn't start by trying to become a coach. He started because his wife was told she needed a hip replacement — and her response was simple: "If I need sur...

AI is coming for coaching — or so everyone says. In this episode of the Business of Coaching Workshop, Andrew Jackson and Karl Schudt explain what actually happens when you build an AI assistant for strength coaches inside a real coaching platform. This isn't about replacing coaches. It's about removing friction. Programming is one of the most valuable skills a coach develops — and one of the most...

In the final session of our three-part "How to Keep Clients Longer" series, Andrew Jackson explains why hybrid coaching isn't a distraction — it's the natural outcome of strong programming systems. Many gym owners believe growth requires working more hours, hiring more staff, or diluting the service that made their business successful in the first place. That belief creates a ceiling. The real con...

In Part 2 of our How to Keep Clients Longer series, Andrew Jackson dives into the real cost of churn — and why good clients often leave even when they love your coaching. Most cancellations aren't really about price or motivation. They happen when clients outgrow the format of your service and you don't have a next step ready for them. In this workshop, you'll learn how to identify retention break...

In this first episode of our How to Keep Clients Longer series, Andrew Jackson breaks down the real foundation of client retention: programming continuity. Most coaches think churn is a marketing problem. But when your business grows with a leaky bucket, you create a cycle where more clients = more clients leaving. Before you hire another coach or chase more leads, you need to fix the foundation o...

In this Business of Coaching Workshop, Andrew Jackson introduces a powerful strategic planning system drawn from the Toyota Production System: Hoshin Kanri Strategy Deployment. Most coaching business owners don't fail because they lack ambition or ideas — they fail because they don't have a structure for execution. Goals become yearly resolutions that fade away without accountability, metrics, or...

Slow onboarding creates confusion, missed expectations, and unnecessary churn. In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down why onboarding is one of the most important—and most overlooked—parts of coaching. They explain how unclear expectations, poor systemization, and administrative friction quietly erode trust and cost coaches time and clients. An...

In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down how TurnKey Coach's Connect Page is intentionally designed to help coaches achieve a true coaching flow state. Online and asynchronous coaching introduce constant distractions—notifications, messages, programming tasks, missed workouts, and mental reminders that pull coaches out of focus. Without the righ...